{"id":16949,"date":"2020-07-22T09:55:34","date_gmt":"2020-07-22T07:55:34","guid":{"rendered":"https:\/\/sendapp.live\/?p=16949"},"modified":"2020-07-22T09:55:34","modified_gmt":"2020-07-22T07:55:34","slug":"sms-a2p-entrada-de-receitas-e-despesas","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2020\/07\/22\/sms-a2p-inserimento-di-entrate-e-uscite\/","title":{"rendered":"SMS A2P, Entrada de receitas e despesas"},"content":{"rendered":"

As operadoras m\u00f3veis s\u00e3o fundamentais para liberar o potencial de receita das mensagens SMS A2P; mas a perda de receita com o uso de rotas cinzas continua a arruinar grande parte da ind\u00fastria. H\u00e1 duas raz\u00f5es principais. Explica Gavin Patterson, analista de dados chefe da Mobilesquared.<\/p>\n

Primeiro, os SMS que s\u00e3o entregues em rotas cinzas exploram as lacunas na estrutura m\u00f3vel GSM para que a termina\u00e7\u00e3o de SMS seja cobrada; (onde a operadora de telefonia m\u00f3vel coleta receita) s\u00e3o incrementados lateralmente. Isso significa que o SMS A2P empresarial pode ser oferecido a um valor de mercado mais baixo; negando as operadoras m\u00f3veis e os ganhos de primeiro n\u00edvel dos agregadores de mensagens de primeiro n\u00edvel.<\/p>\n

Em segundo lugar; a qualidade da entrega de mensagens \u00e9 muito ruim, pois o SMS \u00e9 roteado atrav\u00e9s de redes de operadoras m\u00f3veis muitas vezes n\u00e3o regulamentadas e mal constru\u00eddas em cantos remotos do globo. Por exemplo, enquanto uma empresa pode ser atra\u00edda pelos pre\u00e7os baixos oferecidos; algumas das mensagens que est\u00e3o comprando provavelmente chegar\u00e3o atrasadas, se chegarem. Para fun\u00e7\u00f5es de notifica\u00e7\u00e3o, marketing ou suporte ao cliente que dependem cada vez mais do SMS corporativo; esta \u00e9 uma das principais falhas.<\/p>\n

Pesquisa realizada pela Mobilesquared; revelou que a perda de receita e a preven\u00e7\u00e3o de fraudes tornaram-se o principal fator para as operadoras m\u00f3veis que implementam firewalls SMS.<\/p>\n

No final de 2017, o 48% das operadoras m\u00f3veis havia efetivamente "bloqueado" sua rede investindo em um firewall SMS de \u00faltima gera\u00e7\u00e3o capaz de identificar o tr\u00e1fego das rotas brancas e bloquear o tr\u00e1fego das rotas cinza. Acreditamos que at\u00e9 2022, o 82% das operadoras m\u00f3veis ter\u00e1 investido em um firewall SMS de pr\u00f3xima gera\u00e7\u00e3o.<\/p>\n

"Tr\u00e1fego SMS<\/a> A rota branca A2P representou 52,3% do tr\u00e1fego total de mensagens A2P em 2017 e deve aumentar para 85% do tr\u00e1fego total at\u00e9 2022, j\u00e1 que as operadoras m\u00f3veis investir\u00e3o em plataformas de seguro de renda SMS de pr\u00f3xima gera\u00e7\u00e3o para capitalizar a 'oportunidade de mensagens SMS A2P'.<\/h2>\n

Perda de receita<\/h3>\n

No entanto, isso significa que est\u00e1 passando por muito tr\u00e1fego de rota cinza n\u00e3o monetizado e, no curto prazo; o tr\u00e1fego de rota cinza est\u00e1 claramente impactando negativamente a receita potencial de SMS A2P. Estimamos que, se todas as mensagens de roteamento cinza fossem instantaneamente convertidas em tr\u00e1fego de roteamento branco a partir de 2017; isso potencialmente geraria receita extra global cumulativa de SMS A2P de US$ 36,52 bilh\u00f5es at\u00e9 o final de 2022.<\/p>\n

Embora o impacto das perdas de receita no setor de mensagens SMS A2P diminua durante o per\u00edodo de previs\u00e3o; primeiras operadoras m\u00f3veis implementam firewall SMS de pr\u00f3xima gera\u00e7\u00e3o; O tr\u00e1fego da rota cinza pode primeiro ser convertido em receita da rota branca.<\/p>\n

No entanto, o impacto da convers\u00e3o de receita de cinza para branco na cadeia de valor geral \u00e9 imenso. As operadoras m\u00f3veis controlam a maior parte de sua receita de mensagens e sua reten\u00e7\u00e3o diminuiria \u00e0 medida que mais e mais redes fossem bloqueadas; pressionando cada vez mais os agregadores ativos no mercado cinza.<\/p>\n

N\u00e3o apenas a participa\u00e7\u00e3o de mercado dos agregadores diminuiria; mas a receita efetiva tamb\u00e9m diminuiria, favorecendo uma maior consolida\u00e7\u00e3o no mercado. Isso ocorre porque, embora as mensagens de rota cinza sejam cobradas por uma fra\u00e7\u00e3o do custo da rota branca; h\u00e1 um volume significativo em cinza que \u00e9 inteiramente atribu\u00edvel aos agregadores.<\/p>\n

Com a transi\u00e7\u00e3o da rota cinza para a branca; os agregadores s\u00f3 poderiam operar \u00e0 margem entre as tarifas autorizadas grossistas e de termina\u00e7\u00e3o cobradas pelos operadores m\u00f3veis, aumentando a press\u00e3o no seu lado da cadeia de abastecimento.<\/p>\n

Preven\u00e7\u00e3o de fraudes, confian\u00e7a crescente<\/h3>\n

Embora o foco na perda de receita seja obviamente central para as operadoras m\u00f3veis, a preven\u00e7\u00e3o de fraudes e a confian\u00e7a t\u00e1cita que isso cria na rede \u00e9 de igual import\u00e2ncia, se n\u00e3o maior.<\/p>\n

\u00c0 medida que mais e mais redes de operadoras m\u00f3veis s\u00e3o bloqueadas e o n\u00famero de rotas cinzas \u00e9 reduzido, as empresas que procuram explorar brechas comerciais continuar\u00e3o a investigar as redes em busca de novas oportunidades de rotas cinzas.<\/p>\n

Enquanto isso, outras empresas explorar\u00e3o atividades mais fraudulentas, como a intercepta\u00e7\u00e3o de SMS, que ataca a rede de sinaliza\u00e7\u00e3o SS7 e exp\u00f5e os clientes m\u00f3veis a atividades de phishing, tornando as mensagens de seguran\u00e7a vulner\u00e1veis \u00e0 intercepta\u00e7\u00e3o.<\/p>\n

O Mobilesquared estima que o tr\u00e1fego de SMS de autentica\u00e7\u00e3o de dois fatores representou 18% do tr\u00e1fego anual total em 2017.<\/p>\n

\u201cS\u00e3o quase 300 bilh\u00f5es de mensagens que poderiam ter sido interceptadas e exploradas por uma empresa desonesta\u201d.<\/h2>\n

Embora as operadoras m\u00f3veis arrisquem a reputa\u00e7\u00e3o de sua marca, perda de confian\u00e7a do cliente, aumento do abandono e redu\u00e7\u00e3o da receita de tais ataques, um firewall SS7 que monitora o tr\u00e1fego de sinaliza\u00e7\u00e3o em tempo real \u00e9 uma venda interna dif\u00edcil.<\/p>\n

Enquanto os firewalls SMS evitam fraudes na rede e fornecem um retorno direto sobre o investimento da receita de termina\u00e7\u00e3o SMS A2P, um firewall SS7 protege apenas a receita SMS A2P protegendo o tr\u00e1fego existente.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

As operadoras de telefonia m\u00f3vel s\u00e3o essenciais para liberar o potencial de receita das mensagens SMS A2P; mas o problema da perda de receita pelo uso de rotas cinzas continua\u2026<\/p>","protected":false},"author":22,"featured_media":16950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[63,32,874,53,122,49,833,28,855,885,118,40,39,44,110,30,846,29],"class_list":{"0":"post-16949","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-allarme-per-whatsapp","10":"tag-android","11":"tag-app","12":"tag-archivia-chat-whatsapp","13":"tag-risposta-automatica-per-whatsapp","14":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","15":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","16":"tag-backup","17":"tag-blog","18":"tag-bot","19":"tag-come-inviare","20":"tag-da-android-su-iphone","21":"tag-da-iphone-su-android","22":"tag-leggere-i-messaggi-cancellati","23":"tag-marketing","24":"tag-sendapp","25":"tag-telegram","26":"tag-whatsapp-transfer"},"yoast_head":"\nSMS 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