{"id":16998,"date":"2020-07-23T15:52:22","date_gmt":"2020-07-23T13:52:22","guid":{"rendered":"https:\/\/sendapp.live\/?p=16998"},"modified":"2020-07-23T15:52:22","modified_gmt":"2020-07-23T13:52:22","slug":"transformacao-digital-para-atender-as-necessidades-do-cliente","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2020\/07\/23\/trasformazione-digitale-per-soddisfare-le-esigenze-dei-clienti\/","title":{"rendered":"Transforma\u00e7\u00e3o digital para atender \u00e0s necessidades do cliente"},"content":{"rendered":"
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Ap\u00f3s o recente lan\u00e7amento de nosso white paper; O Guia do Operador de Rede para Diferencia\u00e7\u00e3o na Era Digital: Como Pol\u00edticas e Pre\u00e7os Estabelecidos Podem Fornecer uma Vantagem Competitiva, o Gerente de Produto, Victor Fern\u00e1ndez<\/a>; discute os desafios que as operadoras de telefonia m\u00f3vel enfrentam para enfrentar uma transforma\u00e7\u00e3o digital.<\/p>\n

A Transforma\u00e7\u00e3o Digital oferece \u00e0s operadoras de telecomunica\u00e7\u00f5es a oportunidade de reconstruir sua posi\u00e7\u00e3o em um mercado mercantilizado; reconstruir o entusiasmo do cliente e remodelar a estrutura de custos operacionais, o que pode resultar em maior valor para o setor.<\/p>\n

Os clientes agora pensam em termos de servi\u00e7os em vez de tr\u00e1fego. Eles querem transmitir v\u00eddeos e m\u00fasicas sob demanda, querem se manter atualizados com as redes sociais e jogar jogos online em qualquer lugar. Eles n\u00e3o querem se preocupar com o consumo de tr\u00e1fego enquanto fazem isso.<\/p>\n

Fa\u00e7a uma transforma\u00e7\u00e3o digital para atender \u00e0s necessidades do cliente<\/a> hoje apresenta \u00e0s operadoras m\u00f3veis alguns desafios:<\/h2>\n
    \n
  • A transforma\u00e7\u00e3o digital come\u00e7a com o controle em tempo real. Permitir que os clientes decidam, adquiram e configurem seus servi\u00e7os m\u00f3veis de acordo com suas necessidades espec\u00edficas em um determinado momento; significa que o monitoramento em tempo real \u00e9 uma obriga\u00e7\u00e3o. As operadoras m\u00f3veis que desejam oferecer uma experi\u00eancia digital completa devem reagir de acordo com as expectativas do cliente, bem como reagir adequadamente \u00e0s caracter\u00edsticas da assinatura.<\/li>\n
  • A necessidade de adaptar a sua oferta \u00e9 consequ\u00eancia do controlo em tempo real e de uma maior consci\u00eancia de como os clientes utilizam os seus servi\u00e7os.
    \nO enorme crescimento no consumo de dados requer uma otimiza\u00e7\u00e3o simplificada da rede. Para poder fornecer a qualidade de servi\u00e7o esperada para cada situa\u00e7\u00e3o, servi\u00e7o ou aplicativo para o qual os clientes usam seus dispositivos m\u00f3veis e garantir uma experi\u00eancia satisfat\u00f3ria, as pol\u00edticas certas devem ser aplicadas ao cliente certo no momento certo para preservar otimiza\u00e7\u00e3o de rede.<\/li>\n
  • \n

    As operadoras m\u00f3veis investem uma grande porcentagem de seu or\u00e7amento para melhorar as capacidades e capacidades da rede de acesso, e \u00e9 fundamental habilitar ferramentas que racionalizem o uso da capacidade e capacidade para atender todos os clientes de forma justa e proporcionar uma experi\u00eancia de qualidade, permitindo que as operadoras m\u00f3veis fiquem \u00e0 frente da competi\u00e7\u00e3o.<\/h3>\n<\/li>\n
  • Quanto mais integradas forem as fun\u00e7\u00f5es do PCC (PCRF, SPR, OCS), mais conveniente ser\u00e1 a opera\u00e7\u00e3o, menor ser\u00e1 o "time to market". N\u00e3o \u00e9 nenhum segredo que gerenciar uma rede m\u00f3vel \u00e9 uma tarefa enorme e complexa. E, como j\u00e1 mencionado nos pontos anteriores, as expectativas e solicita\u00e7\u00f5es dos clientes aumentam a cada dia. Portanto, um curto time-to-market para novos produtos e servi\u00e7os, bem como processos operacionais econ\u00f4micos s\u00e3o fundamentais quando se trata de gerar valor e reduzir custos, complexidade e risco. As operadoras m\u00f3veis devem buscar fun\u00e7\u00f5es de rede fortemente integradas para minimizar os processos de configura\u00e7\u00e3o, reduzindo n\u00e3o apenas a equipe, mas tamb\u00e9m a necessidade de habilidades altamente qualificadas que podem ser dif\u00edceis de encontrar no mercado.<\/li>\n<\/ul>\n

    Por essas raz\u00f5es, a arquitetura PCC est\u00e1 se tornando obrigat\u00f3ria nas redes das operadoras m\u00f3veis.<\/h2>\n

    A Symsoft deu um passo adiante ao consolidar as principais fun\u00e7\u00f5es do PCC: o Online Top Up System (OCS), o Subscription Profile Repository (SPR) e a fun\u00e7\u00e3o Policy and Rate Control (PCRF) em uma \u00fanica entidade de rede, reduzindo poss\u00edveis pontos de falha , esfor\u00e7os de integra\u00e7\u00e3o e time-to-market para implementar novos produtos e servi\u00e7os.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

    Ap\u00f3s o lan\u00e7amento recente do nosso white paper, Guia do Operador de Rede para Diferencia\u00e7\u00e3o na Era Digital: Como Pol\u00edticas e Pre\u00e7os Consolidados Podem Fornecer uma\u2026<\/p>","protected":false},"author":22,"featured_media":17001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,32,874,53,122,49,833,31,892,33,54,50,854,118,46,828,128,40,39],"class_list":{"0":"post-16998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-android","10":"tag-app","11":"tag-archivia-chat-whatsapp","12":"tag-risposta-automatica-per-whatsapp","13":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","14":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","15":"tag-free-whatsapp-bulk-sender","16":"tag-business","17":"tag-google-chat-lalternativa-gratuita-a-whatsapp","18":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","19":"tag-come-archiviare","20":"tag-numero-virtuale-per-attivare-whatsapp","21":"tag-come-inviare","22":"tag-come-leggere-i-messaggi-eliminati","23":"tag-coronavirus","24":"tag-custom-message","25":"tag-da-android-su-iphone","26":"tag-da-iphone-su-android"},"yoast_head":"\nTrasformazione 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