{"id":17116,"date":"2020-07-28T10:51:31","date_gmt":"2020-07-28T08:51:31","guid":{"rendered":"https:\/\/sendapp.live\/?p=17116"},"modified":"2020-08-07T17:18:52","modified_gmt":"2020-08-07T15:18:52","slug":"marketing-local-marketing-social-local","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2020\/07\/28\/local-marketingsocial-local-marketing\/","title":{"rendered":"Marketing local + marketing social local"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17117 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_.jpg\" alt=\"\" width=\"343\" height=\"499\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_.jpg 343w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51MPw4eyRL._SX341_BO1204203200_-206x300.jpg 206w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<h2><a href=\"https:\/\/www.amazon.it\/marketing-Strategie-promuovere-vendere-territorio\/dp\/8820377551\/ref=reads_cwrtbar_2\/258-9700732-1680935?_encoding=UTF8&amp;pd_rd_i=8820377551&amp;pd_rd_r=19fd66e1-0830-448b-8f88-1a9cf53a7898&amp;pd_rd_w=TsHeR&amp;pd_rd_wg=aLDwW&amp;pf_rd_p=b45e0f8c-8852-449e-ae5a-3ecadd7f8bad&amp;pf_rd_r=FNVERHRSX4S3W5X9Q8T6&amp;psc=1&amp;refRID=FNVERHRSX4S3W5X9Q8T6\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing local<\/a><\/h2>\n<p>Quatro em cada cinco consumidores usam mecanismos de pesquisa para fazer uma pesquisa local. Um fato que, por si s\u00f3, pode ser suficiente para despertar o interesse de todos os empres\u00e1rios e impulsion\u00e1-los a iniciar projetos de marketing local. Mesmo assim, o SME 50% nem mesmo tem um site, enquanto o 60% nunca investiu em m\u00eddia social. O que isto significa? Essa demanda \u00e9 muito maior que a oferta e que existe um mundo ainda n\u00e3o explorado que pode trazer grandes benef\u00edcios para os pequenos e m\u00e9dios neg\u00f3cios locais. Hoje estar presente online \u00e9 um passo fundamental para qualquer empresa local.<\/p>\n<p>\u00c9 uma quest\u00e3o de branding, imagem, prest\u00edgio e volume de neg\u00f3cios. Porque as pessoas pesquisam, ou melhor, perguntam com o smartphone. N\u00e3o basta &quot;estar perto&quot;, \u00e9 preciso &quot;comunicar que est\u00e1 perto&quot;; e este \u00e9 o desafio que o marketing local se prepara para enfrentar. N\u00e3o estamos falando de uma tend\u00eancia poss\u00edvel, nem de uma bolha: trata-se de evolu\u00e7\u00e3o; ou melhor, a revolu\u00e7\u00e3o de um sistema de comunica\u00e7\u00e3o que estabelece definitivamente a ruptura com os sistemas tradicionais de promo\u00e7\u00e3o. O marketing local \u00e9 um livro que aborda essas quest\u00f5es de forma estrat\u00e9gica; estrutural e profissional, olhando para eles de uma perspectiva de SEO e de marketing de conte\u00fado e narrativa.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17118 aligncenter\" src=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_.jpg\" alt=\"\" width=\"380\" height=\"499\" srcset=\"https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_.jpg 380w, https:\/\/sendapp.live\/wp-content\/uploads\/2020\/07\/51mOiSsVfGL._SX378_BO1204203200_-228x300.jpg 228w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<h2><a href=\"https:\/\/www.amazon.it\/Social-local-marketing-Tino-Bassu\/dp\/8857908186\/ref=pd_bxgy_img_2\/258-9700732-1680935?_encoding=UTF8&amp;pd_rd_i=8857908186&amp;pd_rd_r=6fc51462-b86c-40ac-baf5-6c56a7b98ebc&amp;pd_rd_w=2MSOB&amp;pd_rd_wg=8cwbL&amp;pf_rd_p=df748aa3-8a0b-40a1-b12d-235f14397eed&amp;pf_rd_r=X4QX5YTS3X8GBYS62SG2&amp;psc=1&amp;refRID=X4QX5YTS3X8GBYS62SG2\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing social local<\/strong><\/a><\/h2>\n<p>Se voc\u00ea tem uma pequena empresa ou \u00e9 um profissional, o objetivo deste livro \u00e9 ajud\u00e1-lo a implementar um sistema de marketing mais adequado ao seu mercado local e ao seu p\u00fablico-alvo: o Social Local <a href=\"https:\/\/sendapp.live\/pt\/2020\/07\/21\/marketing-da-era-da-relevancia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>. Ele explora o potencial das redes sociais para promover sua empresa local, investindo menos recursos no conte\u00fado e muito mais em divulgar a mensagem para o p\u00fablico certo nas proximidades, de forma programada e cont\u00ednua.<\/p>\n<p>Ao contr\u00e1rio das estrat\u00e9gias de marketing de m\u00eddia social cujo objetivo \u00e9 explorar a viralidade da m\u00eddia social por meio da cria\u00e7\u00e3o de conte\u00fado elaborado e caro, o marketing social local fornece as ferramentas para se posicionar como l\u00edder em seu mercado local, distribuindo o or\u00e7amento mais na transmiss\u00e3o o conte\u00fado e na cria\u00e7\u00e3o do pr\u00f3prio conte\u00fado que ainda deve ser de qualidade, mas adequado para o p\u00fablico-alvo local. Ao final dessa leitura voc\u00ea saber\u00e1 se sua empresa est\u00e1 preparada para o marketing social local, poder\u00e1 criar sua pr\u00f3pria p\u00e1gina perform\u00e1tica no Facebook, poder\u00e1 implementar estrat\u00e9gias com consci\u00eancia e poder\u00e1 medir os resultados.<\/p>\n<p>&nbsp;<\/p>\n<p>Descubra tamb\u00e9m <a href=\"https:\/\/sendapp.live\/pt\/produtos\/sendapp-web-connect-free-sms-whatsapp-gateway-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sendapp Connect\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing local Quatro em cada cinco consumidores usam mecanismos de busca para realizar pesquisas locais. Esse fato por si s\u00f3 j\u00e1 seria suficiente para despertar o interesse de todos\u2026<\/p>","protected":false},"author":22,"featured_media":17354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343],"tags":[63,874,53,122,49,833,28,54,854,30],"class_list":{"0":"post-17116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-allarme-per-whatsapp","9":"tag-app","10":"tag-archivia-chat-whatsapp","11":"tag-risposta-automatica-per-whatsapp","12":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","13":"tag-how-to-set-up-auto-reply-for-whatsapp-guide-for-2020","14":"tag-backup","15":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","16":"tag-numero-virtuale-per-attivare-whatsapp","17":"tag-sendapp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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