{"id":19718,"date":"2021-02-26T12:15:35","date_gmt":"2021-02-26T11:15:35","guid":{"rendered":"https:\/\/sendapp.live\/?p=19718"},"modified":"2021-02-26T12:15:35","modified_gmt":"2021-02-26T11:15:35","slug":"mobile-messaging-sendapp","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2021\/02\/26\/mobile-messaging-sendapp\/","title":{"rendered":"Mensagens m\u00f3veis para aumentar o canal de atendimento ao cliente"},"content":{"rendered":"<p><em>O guardi\u00e3o<\/em>\u00a0Publicados\u00a0<a href=\"https:\/\/www.theguardian.com\/commentisfree\/2016\/aug\/26\/whatsapp-phone-calls-smartphone-messaging-millennials\" target=\"_blank\" rel=\"noopener\">uma estat\u00edstica<\/a> que alarmou empresas centradas no cliente em todos os lugares: enquanto 75% dos adultos do Reino Unido possu\u00edam smartphones, um quarto deles nunca, nunca os usou para chamadas telef\u00f4nicas. Se seus clientes n\u00e3o est\u00e3o dispostos a atender o telefone quando t\u00eam um problema, como voc\u00ea pode ajud\u00e1-los? Lentamente, por e-mail? Publicamente, nas redes sociais? Mensagens m\u00f3veis para expandir o canal de atendimento ao cliente.<\/p>\n<p>Mas nos \u00faltimos anos, um novo canal de atendimento ao cliente superou os outros. Os aplicativos de mensagens m\u00f3veis n\u00e3o s\u00e3o apenas populares, eles s\u00e3o praticamente onipresentes. Em 2018, mais\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">2 bilh\u00f5es de pessoas<\/a>\u00a0usam aplicativos de mensagens m\u00f3veis, e esse n\u00famero est\u00e1 subindo rapidamente.<\/p>\n<p>De acordo com\u00a0<a href=\"https:\/\/www.nuance.com\/content\/dam\/nuance\/en_us\/collateral\/enterprise\/white-paper\/wp-2018-CSM-trends-report-en-us.pdf\" target=\"_blank\" rel=\"noopener\"><em>Relat\u00f3rio de tend\u00eancias de mensagens de atendimento ao cliente de 2018<\/em><\/a>, encomendado pela Nuance Communications, mais de 55% dos consumidores preferem usar mensagens para se comunicar com empresas - e quase 80% dos consumidores millennials fariam qualquer coisa para evitar entrar em contato com empresas por telefone. Se as \u00fanicas alternativas que voc\u00ea oferece s\u00e3o suas contas p\u00fablicas de m\u00eddia social, os clientes ter\u00e3o prazer em expor suas reclama\u00e7\u00f5es para um p\u00fablico, mas as mensagens m\u00f3veis s\u00e3o uma solu\u00e7\u00e3o melhor para todos os envolvidos.<\/p>\n<h3>As mensagens m\u00f3veis s\u00e3o enormes<\/h3>\n<p>Ent\u00e3o, do que estamos falando quando falamos de aplicativos de mensagens m\u00f3veis? Voc\u00ea provavelmente j\u00e1 conhece uma das op\u00e7\u00f5es mais populares: o Facebook Messenger. Com a introdu\u00e7\u00e3o do Messenger for Business em 2015, o Facebook colocou o bate-papo ao vivo nas m\u00e3os de todos que tinham uma p\u00e1gina da empresa no Facebook, e os clientes exigem esse tipo de intera\u00e7\u00e3o quase instant\u00e2nea desde ent\u00e3o.<\/p>\n<p>Mas o Facebook n\u00e3o \u00e9 a \u00fanica op\u00e7\u00e3o de mensagens m\u00f3veis dispon\u00edvel. Na verdade, nem \u00e9 o mais popular. Essa honra vai para o WhatsApp (adquirido pelo Facebook em 2014), que teve 450 milh\u00f5es de usu\u00e1rios ativos di\u00e1rios no \u00faltimo trimestre. Depois, h\u00e1 WeChat, QQMobile, LINE, imo e muitos, muitos mais. \u00c9 um mercado de bilh\u00f5es de usu\u00e1rios, ent\u00e3o h\u00e1 muito espa\u00e7o para concorr\u00eancia.<\/p>\n<p><a href=\"http:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18579\" src=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels.png 1024w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-300x150.png 300w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-768x384.png 768w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messaging-channels-850x425.png 850w\" alt=\"\" width=\"650\" height=\"325\" \/><\/a><\/p>\n<p>Os aplicativos de mensagens m\u00f3veis permitem que os usu\u00e1rios conversem entre si individualmente ou em grupos a partir de seus smartphones. Eles geralmente permitem que os usu\u00e1rios compartilhem adesivos, fotos e outras m\u00eddias tamb\u00e9m.<\/p>\n<p>De acordo com\u00a0<a href=\"https:\/\/goquiq.com\/\" target=\"_blank\" rel=\"noopener\">Pergunta<\/a>, uma empresa que facilita mensagens m\u00f3veis para seus clientes, a satisfa\u00e7\u00e3o do cliente \u00e9 notavelmente maior para mensagens do que telefones tradicionais - 90% para mensagens em compara\u00e7\u00e3o com 77% para telefones. Conversando com\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/04\/19\/getting-customer-support-from-companies-will-be-easier-in-2018\/#4a4d5cdf1993\" target=\"_blank\" rel=\"noopener\"><em>Forbes<\/em><\/a>, o CEO da Quiq, Mike Myer, disse:<\/p>\n<blockquote><p><em>\u201cA converg\u00eancia da demanda do consumidor por mensagens, juntamente com a abertura de plataformas de mensagens para uso comercial, como WhatsApp e Apple Business Chat, criar\u00e1 um imperativo para as empresas adotarem as mensagens do consumidor este ano. No final, o consumidor ganha. Eles poder\u00e3o se conectar ao servi\u00e7o ou suporte em seus pr\u00f3prios termos, por meio de seu canal de comunica\u00e7\u00e3o preferido. N\u00e3o apenas os clientes ficar\u00e3o mais felizes, mas as empresas ser\u00e3o mais eficazes em rela\u00e7\u00e3o aos canais tradicionais de atendimento ao cliente por telefone e e-mail.&quot;<\/em><\/p><\/blockquote>\n<p>Os consumidores os amam, e as empresas cada vez mais tamb\u00e9m. \u00c9 por isso que a maioria desses servi\u00e7os passou a oferecer contas espec\u00edficas de neg\u00f3cios com recursos de n\u00edvel empresarial, como an\u00e1lises, mensagens de transmiss\u00e3o, integra\u00e7\u00e3o de publicidade ou gerenciamento de clientes.<\/p>\n<h3>Mensagens economizam tempo<\/h3>\n<p>Uma das principais raz\u00f5es pelas quais as empresas est\u00e3o migrando para mensagens m\u00f3veis \u00e9 que elas economizam tempo significativo sem comprometer a experi\u00eancia do cliente. A raz\u00e3o para isso \u00e9 simples.<\/p>\n<p>As liga\u00e7\u00f5es telef\u00f4nicas e o atendimento presencial ao cliente s\u00e3o atividades s\u00edncronas, exigindo que ambas as partes participem simultaneamente. Voc\u00ea est\u00e1 envolvido com uma pessoa at\u00e9 que ela esteja pronta para encerrar a intera\u00e7\u00e3o, e voc\u00ea n\u00e3o pode fazer nada al\u00e9m de ajud\u00e1-la. O e-mail \u00e9 o ass\u00edncrono - enviado por uma pessoa de cada vez e recebido e respondido posteriormente por outra. Voc\u00ea pode ajudar muitas pessoas em um curto per\u00edodo de tempo, mas sua resposta pode chegar bem depois que o impulso de reservar passar.<\/p>\n<p><a href=\"http:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18578\" src=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" srcset=\"https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote.png 800w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-150x150.png 150w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-300x300.png 300w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-768x768.png 768w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-45x45.png 45w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-65x65.png 65w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-165x165.png 165w, https:\/\/www.rezgo.com\/wp-content\/uploads\/2018\/09\/messagingquote-360x360.png 360w\" alt=\"\" width=\"400\" height=\"400\" \/><\/a><\/p>\n<p>As mensagens m\u00f3veis ficam entre esses dois estados. As conversas geralmente s\u00e3o ao vivo, mas n\u00e3o exigem toda a sua aten\u00e7\u00e3o. Voc\u00ea est\u00e1 limitado apenas pela sua velocidade de digita\u00e7\u00e3o e sua capacidade de acompanhar v\u00e1rias conversas. Os clientes obt\u00eam o feedback r\u00e1pido que desejam, mas voc\u00ea n\u00e3o fica preso a lidar com eles sozinho por um per\u00edodo de tempo indeterminado.<\/p>\n<p>Os servi\u00e7os de mensagens tamb\u00e9m oferecem suporte a respostas automatizadas. Chatbots ou respostas autom\u00e1ticas simples podem garantir que as mensagens dos clientes n\u00e3o sejam perdidas quando voc\u00ea estiver offline e que os clientes n\u00e3o fiquem imaginando quando receber\u00e3o uma resposta.<\/p>\n<h3>As mensagens incentivam a fidelidade<\/h3>\n<p>Para os clientes, as mensagens podem ser um poderoso construtor de relacionamentos. As chamadas telef\u00f4nicas s\u00e3o um evento - um cliente precisa estar preparado, e isso pode coloc\u00e1-lo em um clima combativo, principalmente depois de esperar por sinais de ocupado ou espera. Uma mensagem pode ser enviada de forma mais casual, principalmente quando \u00e9 enviada em um ambiente em que eles j\u00e1 se sentem confort\u00e1veis, como o servi\u00e7o de chat que utilizam diariamente.<\/p>\n<p>Ao interagir individualmente, voc\u00ea oferece aos clientes a oportunidade de se conectarem com sua marca, de se sentirem valorizados e vistos.<\/p>\n<h3>As mensagens simplificam o atendimento ao cliente<\/h3>\n<p>Os smartphones s\u00e3o ferramentas poderosas, mas quando os usamos como telefones, mal estamos arranhando a superf\u00edcie do que eles podem fazer. Quantas vezes voc\u00ea teve que interromper uma troca de atendimento ao cliente por telefone para pedir a um cliente que encaminhe um e-mail ou envie uma c\u00f3pia de um ticket ou recibo?<\/p>\n<p>Com as mensagens m\u00f3veis, voc\u00ea e o cliente ficam livres para reagir \u00e0s mudan\u00e7as nas necessidades da conversa\u00a0<em>sem sair da conversa<\/em>. Um cliente pode acessar um aplicativo de e-mail sem desconectar acidentalmente a chamada ou tirar uma foto de um ticket e solt\u00e1-lo diretamente em seu bate-papo. N\u00e3o mais arrastado para frente e para tr\u00e1s.<\/p>\n<p>As mensagens m\u00f3veis s\u00e3o uma economia de tempo e um construtor de fidelidade. Tamb\u00e9m est\u00e1 aqui para ficar para o futuro talvez poss\u00edvel. \u00c9 apenas um dos v\u00e1rios canais que sua empresa de turismo e atividades deve oferecer - sempre haver\u00e1 clientes que n\u00e3o adotam novas tecnologias - mas \u00e9 um grande canal e est\u00e1 esperando por voc\u00ea.<\/p>\n<p>Para criar, agendar e enviar campanhas de envio de marketing em massa para todos os contatos do whatsapp e quaisquer outros contatos externos, use o SendApp. Usando SendApp voc\u00ea pode enviar mensagens personalizadas de texto, imagem, v\u00eddeo, \u00e1udio, pdf para todos, desde que seu n\u00famero de telefone tenha uma conta whatsapp.<\/p>\n<p><a href=\"https:\/\/sendapp.live\/en\/product\/sendapp-free\/\"><strong>Tente agora<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O The Guardian publicou uma estat\u00edstica que alarmou empresas centradas no cliente em todos os lugares: embora 75% dos adultos do Reino Unido possu\u00edssem smartphones, um quarto deles nunca os utilizou para fazer liga\u00e7\u00f5es. Se o seu\u2026<\/p>","protected":false},"author":22,"featured_media":19720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[49,31,54,119,2543,2578,2554,30,2542,25,2540,2579],"class_list":{"0":"post-19718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp-e-possibile-inviare-messaggi-whatsapp-che-si-autodistruggono-dopo-24-ore-utilizzando-funzione","9":"tag-free-whatsapp-bulk-sender","10":"tag-rendi-i-messaggi-piu-attraenti-con-sendapp","11":"tag-come-inviare-messaggi-che-si-autodistruggono-su-whatsapp","12":"tag-message","13":"tag-message-sender","14":"tag-send","15":"tag-sendapp","16":"tag-sending","17":"tag-whatsapp","18":"tag-whatsapp-marketing","19":"tag-whatsapp-messaging"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Messaging to Grow Customer Service Channel<\/title>\n<meta name=\"description\" content=\"If your customers aren\u2019t willing to pick up the phone when they have a problem, how can you help them? 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