Ferramentas de bate-papo para marketing<\/strong><\/h2>\nPara comercializar efetivamente seus produtos e servi\u00e7os no chat, \u00e9 importante ter recursos que possam permitir que seus representantes vendam. Aqui est\u00e3o os principais recursos para ter em m\u00e3os para o marketing de bate-papo.<\/p>\n
#1. Widget de bate-papo personaliz\u00e1vel<\/b><\/h3>\n
Em primeiro lugar, o widget de chat \u00e9 a janela para o seu neg\u00f3cio. Ele permite que os visitantes do seu site tenham conversas em tempo real com o suporte ou representantes de vendas. Os widgets de bate-papo tamb\u00e9m permitem que as empresas alcancem os clientes com mensagens proativas. Voc\u00ea tamb\u00e9m pode compartilhar mensagens multim\u00eddia para aprimorar a experi\u00eancia do cliente.<\/p>\n
Embora o bot\u00e3o de bate-papo pare\u00e7a um bloco de imagem ou uma bolha, sua apar\u00eancia deve corresponder ao seu estilo de marca para atrair clientes. Ferramentas de marketing de bate-papo, voc\u00ea pode personalizar seu widget de bate-papo para combinar com a imagem da sua marca. Al\u00e9m disso, para obter o melhor dos widgets de bate-papo personaliz\u00e1veis e aumentar o envolvimento do cliente, use uma linguagem que ressoe com seus clientes.<\/p>\n
#2. Mensagens acionadas proativas<\/b><\/h3>\n
Em segundo lugar, os gatilhos de bate-papo s\u00e3o cruciais para transformar os compradores de vitrines on-line em clientes pagantes. Com mensagens proativas, voc\u00ea pode ajudar seus clientes em sua jornada de compra. Voc\u00ea pode executar campanhas impactantes para alcan\u00e7ar clientes em potencial altamente qualificados com ofertas e neg\u00f3cios que garantem a aten\u00e7\u00e3o deles. O uso correto de mensagens proativas aumenta o envolvimento com os clientes e o envio de mensagens relevantes ajudar\u00e1 a construir relacionamentos de longo prazo com seus clientes. O Freshchat permite definir regras que acionam mensagens com base em condi\u00e7\u00f5es como visitas \u00e0 p\u00e1gina, valor do carrinho e prioridades do usu\u00e1rio. Voc\u00ea tamb\u00e9m pode visualizar sua mensagem antes de clicar em enviar para ter uma ideia de como sua mensagem ficaria.<\/p>\n
#3. Construtor de chatbot intuitivo<\/b><\/h3>\n
Em terceiro lugar, o bot que voc\u00ea cria \u00e9 fundamental para sua estrat\u00e9gia de marketing de bate-papo. Procure bots personaliz\u00e1veis que automatizem conversas de rotina com a ajuda da IA. Com o Freddy chatbot builder, voc\u00ea pode criar facilmente um bot e coloc\u00e1-lo em funcionamento em segundos. Ferramentas de marketing de bate-papo. Ele \u00e9 capaz de resolver os problemas do cliente sem a interven\u00e7\u00e3o do agente, executando a\u00e7\u00f5es com base em gatilhos e tamb\u00e9m pode atualizar os dados do cliente automaticamente. Com um construtor de GUI sem c\u00f3digo, voc\u00ea tamb\u00e9m pode configurar fluxos condicionais ou conversacionais para equipar seus bots para enviar a resolu\u00e7\u00e3o correta aos clientes ou at\u00e9 mesmo transferir para agentes caso o bot n\u00e3o consiga resolver.<\/p>\n
#4. Recursos omnichannel sem atrito<\/b><\/h3>\n
Em quarto lugar, n\u00e3o importa onde um cliente entre em contato com voc\u00ea, seja no Facebook ou no seu site, voc\u00ea precisa ver todo o hist\u00f3rico dele automaticamente. Ferramentas de marketing de bate-papo. Voc\u00ea pode alcan\u00e7ar os clientes nos diferentes aplicativos que eles usam em uma plataforma \u00fanica e unificada. Diretamente do Facebook Messenger, WhatsApp to Line e mensagens m\u00f3veis, ele permite que voc\u00ea se envolva com seus clientes na plataforma que eles adoram enquanto opera uma \u00fanica janela. Al\u00e9m disso, permite visualizar todas as mensagens de seus clientes em uma \u00fanica janela. Isso evita que voc\u00ea precise alternar entre guias diferentes e permite que voc\u00ea lide com v\u00e1rias conversas ao mesmo tempo.
\n![\"\"](\"https:\/\/blog-assets.freshworks.com\/live-chat-software\/wp-content\/uploads\/2020\/10\/23002406\/Diwali-Night-Instagram-Post-2.gif\")
<\/p>\n
#5. Integra\u00e7\u00f5es perfeitas de aplicativos<\/b><\/h3>\n
Fifly, voc\u00ea pode tornar seu marketing de bate-papo ainda mais poderoso com as integra\u00e7\u00f5es de aplicativos certas. Por exemplo, se voc\u00ea deseja permitir que os visitantes agendem reuni\u00f5es com sua empresa por meio de bate-papo, use um provedor de bate-papo integrado a uma ferramenta como o Calendly. Estes tornam o processo muito suave e sem complica\u00e7\u00f5es. Com\u00a0Mercado do Freshchat<\/a>, voc\u00ea pode integrar facilmente v\u00e1rios aplicativos de terceiros, incluindo bots, software de CRM e marketing, com\u00e9rcio eletr\u00f4nico, rastreamento de problemas, aplicativos de automa\u00e7\u00e3o e pagamento e muito mais. Ferramentas de marketing de bate-papo. Portanto, a capacidade de gerenciar suas integra\u00e7\u00f5es a partir de uma \u00fanica interface tornar\u00e1 seu fluxo de trabalho cont\u00ednuo e tamb\u00e9m aumentar\u00e1 a produtividade dos funcion\u00e1rios, economizando esfor\u00e7o e tempo trabalhando em softwares diferentes.<\/p>\n <\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Os clientes s\u00e3o bombardeados com in\u00fameras mensagens de marketing e vendas todos os dias. Mas nem todas as mensagens chamam a aten\u00e7\u00e3o do p\u00fablico e nem t\u00eam uma boa taxa de sucesso...<\/p>","protected":false},"author":22,"featured_media":20071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[19],"tags":[2694,892,33,2570,2722,891,2721,894,2565,2720,110,2669,2719,25,2540],"class_list":{"0":"post-20070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whatsapp","8":"tag-apple-business-chat","9":"tag-business","10":"tag-google-chat-lalternativa-gratuita-a-whatsapp","11":"tag-chat-bot","12":"tag-chat-marketing","13":"tag-chatbot","14":"tag-chatbot-marketing","15":"tag-facebook","16":"tag-live-chat","17":"tag-live-chat-marketing","18":"tag-marketing","19":"tag-messenger","20":"tag-tool","21":"tag-whatsapp","22":"tag-whatsapp-marketing"},"yoast_head":"\n
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