Plataforma de conta oficial WeChat<\/figcaption><\/figure>\n1. Selecionando um tipo de conta.\u00a0<\/strong>As empresas registradas no exterior n\u00e3o podem abrir uma conta de assinatura. Portanto, as diferen\u00e7as entre contas de assinatura e de servi\u00e7o. O tipo de conta n\u00e3o pode ser alterado ap\u00f3s a cria\u00e7\u00e3o<\/p>\nRegistro de conta oficial do WeChat - Sele\u00e7\u00e3o do tipo de conta<\/figcaption><\/figure>\n2. Crie uma conta de usu\u00e1rio.<\/strong>\u00a0Forne\u00e7a um e-mail que voc\u00ea usar\u00e1 para fazer login no painel de administra\u00e7\u00e3o. O e-mail n\u00e3o deve estar vinculado a uma conta empresarial WeChat existente. Digite o c\u00f3digo de verifica\u00e7\u00e3o enviado a voc\u00ea.<\/p>\nRegistro de conta oficial do WeChat - Criar uma conta de usu\u00e1rio<\/figcaption><\/figure>\n3. Selecione seu pa\u00eds.\u00a0<\/strong>Os documentos exigidos s\u00e3o ligeiramente diferentes dependendo do pa\u00eds em que a empresa est\u00e1 sediada. Desde julho de 2018, as contas oficiais do WeChat no exterior est\u00e3o vis\u00edveis para todos os usu\u00e1rios do continente chin\u00eas.<\/p>\nRegistro de conta oficial do WeChat - sele\u00e7\u00e3o de pa\u00eds<\/figcaption><\/figure>\n4. Forne\u00e7a suas informa\u00e7\u00f5es de identifica\u00e7\u00e3o.\u00a0<\/strong>A pr\u00f3xima etapa \u00e9 fornecer informa\u00e7\u00f5es de identifica\u00e7\u00e3o para a empresa e o administrador. Isso inclui<\/p>\n\nNome oficialmente registrado da sua empresa e n\u00famero de registro<\/li>\n O nome do operador da conta, o n\u00famero do celular e o n\u00famero do passaporte<\/li>\n<\/ul>\nRegistro de conta oficial do WeChat - informa\u00e7\u00f5es de identifica\u00e7\u00e3o<\/figcaption><\/figure>\n5. Escolha um nome de conta e forne\u00e7a uma descri\u00e7\u00e3o.<\/strong>\u00a0Crie o nome da conta. Adicione uma breve descri\u00e7\u00e3o da conta e pronto!<\/p>\nRegistro da conta oficial do WeChat - Informa\u00e7\u00f5es da conta<\/figcaption><\/figure>\n\u00c9 isso! Voc\u00ea criou uma conta oficial do WeChat. Assim que estiver conectado \u00e0 plataforma de contas oficiais do WeChat, voc\u00ea receber\u00e1 a seguinte notifica\u00e7\u00e3o.<\/p>\nRegistro de conta oficial do WeChat - Notifica\u00e7\u00e3o necess\u00e1ria de verifica\u00e7\u00e3o<\/figcaption><\/figure>\nContas n\u00e3o verificadas n\u00e3o podem enviar transmiss\u00f5es, criar Miniprogramas ou usar outras fun\u00e7\u00f5es avan\u00e7adas. Mais importante ainda, as contas oficiais n\u00e3o verificadas ser\u00e3o canceladas ap\u00f3s 30 dias. Guia definitivo para neg\u00f3cios WeChat.<\/p>\n
Verificando uma conta empresarial WeChat<\/h3>\n A configura\u00e7\u00e3o da conta oficial do WeChat \u00e9 gratuita, mas a verifica\u00e7\u00e3o oficial da conta custa dinheiro. As empresas tamb\u00e9m precisam fornecer documenta\u00e7\u00e3o. O processo \u00e9 bastante complicado. Felizmente, estamos aqui para gui\u00e1-lo em cada passo do caminho.<\/p>\n
1. Insira informa\u00e7\u00f5es adicionais da empresa<\/strong>.<\/h4>\nIsso inclui<\/p>\n
\nN\u00famero de registro da empresa, endere\u00e7o e n\u00famero de telefone do escrit\u00f3rio<\/li>\n Escopo do neg\u00f3cio (descri\u00e7\u00e3o das atividades de neg\u00f3cios)<\/li>\n Nome do banco da conta banc\u00e1ria da empresa<\/li>\n n\u00famero da conta de banco<\/li>\n Nomes de representantes legais de empresas (nomes de diretores de empresas)<\/li>\n<\/ul>\nVerificar uma conta oficial do WeChat - Informa\u00e7\u00f5es adicionais da empresa<\/figcaption><\/figure>\n2. Valide a pessoa de contato<\/strong>'s informa\u00e7\u00f5es.\u00a0<\/strong><\/h4>\nA equipe de verifica\u00e7\u00e3o deve entrar em contato com o respons\u00e1vel ao revisar os documentos. As empresas precisar\u00e3o fornecer:<\/p>\n
\nNome completo do contato<\/li>\n N\u00famero de celular<\/li>\n Verificar com SMS<\/li>\n Endere\u00e7o de e-mail<\/li>\n N\u00famero de telefone fixo<\/li>\n N\u00famero do Passaporte<\/li>\n<\/ul>\nVerificar uma conta oficial do WeChat - Informa\u00e7\u00f5es da pessoa de contato<\/figcaption><\/figure>\n3. Fa\u00e7a upload de documentos de suporte.<\/strong><\/h4>\n P.<\/strong>forne\u00e7a documenta\u00e7\u00e3o de apoio para todas as informa\u00e7\u00f5es que voc\u00ea forneceu. Certifique-se de digitalizar os documentos em cores antes de carreg\u00e1-los. Os documentos necess\u00e1rios s\u00e3o<\/p>\n\nAlvar\u00e1 de funcionamento<\/li>\n Carta oficial de inscri\u00e7\u00e3o que pode ser baixada do sistema, mas precisa ser preenchida, assinada e carimbada<\/li>\n Extrato do telefone celular do contato com nome, n\u00famero de telefone e hist\u00f3rico de pagamento nos \u00faltimos 3 meses<\/li>\n C\u00f3pias do documento de identidade \/ passaporte \/ carteira de habilita\u00e7\u00e3o do contato, duas vezes se for o mesmo<\/li>\n<\/ul>\nVerificar uma conta oficial do WeChat - fazer upload de documentos<\/figcaption><\/figure>\n4. Reserve o seu nome de conta oficial.<\/strong><\/h4>\nNesse est\u00e1gio, as empresas precisar\u00e3o decidir o nome de exibi\u00e7\u00e3o da conta. Recomendamos o uso de vocabul\u00e1rio opcional porque nenhuma documenta\u00e7\u00e3o adicional \u00e9 necess\u00e1ria.<\/p>\n
Se o nome da marca for uma marca registrada, selecione a op\u00e7\u00e3o de marca registrada e carregue a documenta\u00e7\u00e3o relevante. As ag\u00eancias de not\u00edcias devem usar a op\u00e7\u00e3o de nome de m\u00eddia e fazer o upload de sua licen\u00e7a de transmiss\u00e3o.<\/p>\nVerifique uma conta oficial do WeChat - escolha o nome de exibi\u00e7\u00e3o<\/figcaption><\/figure>\n5. Pague a taxa.<\/strong><\/h4>\n\u00a0<\/strong>Pague a taxa anual de US $ 99 ou RMB 300, dependendo do local da empresa. A taxa n\u00e3o \u00e9 reembols\u00e1vel, mesmo se o pedido for rejeitado.<\/p>\nVerifique uma conta oficial do WeChat - Pague a fatura<\/figcaption><\/figure>\nCertifique-se de inserir as informa\u00e7\u00f5es da conta banc\u00e1ria exatamente como fornecidas. Caso contr\u00e1rio, seu pagamento ser\u00e1 rejeitado e voc\u00ea poder\u00e1 incorrer em taxas banc\u00e1rias i.<\/p>\nVerificar uma conta oficial do WeChat - informa\u00e7\u00f5es da conta banc\u00e1ria<\/figcaption><\/figure>\nDepois de conclu\u00eddo, voc\u00ea receber\u00e1 uma liga\u00e7\u00e3o de uma ag\u00eancia terceirizada em 5 a 10 dias \u00fateis. Nossa ag\u00eancia estava localizada em Chengdu. Guia definitivo para neg\u00f3cios WeChat.<\/p>\n
O processo \u00e9 simples. O ingl\u00eas deles era bom e eles nos ajudaram a revisar nossa inscri\u00e7\u00e3o. Agora que voc\u00ea tem uma conta oficial do WeChat verificada, \u00e9 hora de aprender como us\u00e1-la.<\/p>\n
Conta oficial do WeChat: pr\u00e1ticas recomendadas<\/h2>\n Voc\u00ea provavelmente sabe como se comunicar com os clientes por e-mail, telefone ou SMS. Conversar em aplicativos de mensagens \u00e9 um pouco diferente. Nesta se\u00e7\u00e3o, cobriremos algumas pr\u00e1ticas recomendadas para localizar seus clientes no WeChat e enviar mensagens para eles.<\/p>\n
WeChat Business: encontrando seus clientes no WeChat<\/h3>\n A maioria dos aplicativos de mensagens exige que os usu\u00e1rios enviem mensagens \u00e0s empresas primeiro para abrir conversas. Isso tamb\u00e9m se aplica ao WeChat Business, no entanto, se os usu\u00e1rios seguirem sua conta oficial do WeChat, voc\u00ea poder\u00e1 transmitir, mas n\u00e3o enviar uma mensagem individual.<\/p>\nManeiras de iniciar um bate-papo na conta oficial do WeChat<\/figcaption><\/figure>\nO WeChat tem alguns recursos \u00fateis para fazer com que seus clientes o sigam e iniciem uma conversa. Isso inclui c\u00f3digos QR e pesquisa no aplicativo.<\/p>\n
WeChat\u00a0Neg\u00f3cios: c\u00f3digos QR<\/strong><\/h4>\nOs c\u00f3digos QR podem converter o tr\u00e1fego offline, como o tr\u00e1fego de pedestres em uma loja, em seguidores da conta oficial do WeChat. Os c\u00f3digos QR tamb\u00e9m podem ser usados em um site ou em e-mails que voc\u00ea envia aos clientes. Um c\u00f3digo QR da conta oficial do WeChat pode ser encontrado na plataforma de contas oficiais do WeChat.<\/p>\nC\u00f3digo QR para uma conta oficial do WeChat<\/figcaption><\/figure>\nJ\u00e1 que o QR Code s\u00f3 funciona se os usu\u00e1rios tiverem o aplicativo WeChat instalado em seus telefones. \u00c9 importante colocar um logotipo do WeChat em algum lugar pr\u00f3ximo ao c\u00f3digo QR. O c\u00f3digo QR criado pela plataforma de contas oficiais do WeChat j\u00e1 inclui o logotipo do WeChat. Guia definitivo para neg\u00f3cios WeChat.<\/p>\n
Outras plataformas fornecem um URL de clique para bater papo que leva os usu\u00e1rios \u00e0 sua conta comercial. O WeChat n\u00e3o fornece esse recurso na plataforma de contas oficiais do WeChat. No entanto, os usu\u00e1rios podem procurar sua conta oficial do WeChat usando a pesquisa no aplicativo.<\/p>\n
WeChat Business: pesquisa no aplicativo<\/h4>\n A maioria dos aplicativos de mensagens como o LINE exige que os usu\u00e1rios insiram o nome da conta comercial para fazer uma pesquisa no aplicativo. No entanto, no WeChat, os usu\u00e1rios tamb\u00e9m podem pesquisar contas oficiais por uma palavra-chave na descri\u00e7\u00e3o, al\u00e9m do nome de exibi\u00e7\u00e3o.<\/p>\nEncontrar uma conta oficial do WeChat com pesquisa no aplicativo<\/figcaption><\/figure>\nEmpresas com nome de exibi\u00e7\u00e3o chin\u00eas podem incluir seu nome em ingl\u00eas na descri\u00e7\u00e3o curta, aumentando a chance de serem descobertas. Agora que voc\u00ea sabe como encontrar seus clientes no WeChat, \u00e9 hora de come\u00e7ar a enviar mensagens para eles.<\/p>\n
Clientes de mensagens usando uma conta oficial do WeChat<\/h3>\n Em compara\u00e7\u00e3o com outros aplicativos de mensagens, as mensagens no WeChat s\u00e3o complexas. Hoje vamos discutir mensagens 1: 1, mensagens broadcast e mensagens em grupo. Guia definitivo para neg\u00f3cios WeChat.<\/p>\n
WeChat Business: mensagens 1 para 1<\/h4>\n Quando se trata de mensagens 1: 1, as duas coisas a serem observadas s\u00e3o a janela de mensagens e recibos de envio \/ leitura. As contas oficiais do WeChat s\u00e3o menos adequadas do que outros aplicativos de mensagens, pois t\u00eam uma janela de mensagens e n\u00e3o fornecem recibos de envio \/ leitura.<\/p>\nCaracter\u00edsticas das mensagens 1 para 1 na conta oficial do WeChat<\/figcaption><\/figure>\nAs janelas de mensagens s\u00e3o populares para contas comerciais de aplicativos de mensagens. Eles impedem as empresas de responder um per\u00edodo de tempo ap\u00f3s os usu\u00e1rios enviarem uma mensagem para evitar o spam. As contas oficiais do WeChat t\u00eam uma janela de mensagens de 48 horas.<\/p>\n
Quando voc\u00ea envia uma mensagem para seus clientes, espera saber quando eles leram a mensagem corretamente? O status da mensagem n\u00e3o \u00e9 fornecido na plataforma de contas oficiais do WeChat ou na API do WeChat.<\/p>\n
Algumas contas de neg\u00f3cios de aplicativos de mensagens marcar\u00e3o as mensagens enviadas pelos clientes como lidas automaticamente. As mensagens enviadas para sua conta oficial do WeChat n\u00e3o ser\u00e3o marcadas como entregues ou vistas. Voc\u00ea pode imaginar, isso enfurecer\u00e1 alguns clientes. Guia definitivo para neg\u00f3cios WeChat.<\/p>\n
WeChat Business: Broadcast Messaging<\/h4>\n Depois de definir as mensagens 1-1, voc\u00ea pode come\u00e7ar a explorar a transmiss\u00e3o de mensagens com o WeChat. Como os contatos do WeChat n\u00e3o podem ser importados, voc\u00ea precisar\u00e1 fazer com que seus clientes o sigam antes de enviar uma transmiss\u00e3o.<\/p>\nCaracter\u00edsticas da transmiss\u00e3o de mensagens na conta oficial do WeChat<\/figcaption><\/figure>\nA maioria dos aplicativos de mensagens permite apenas texto e imagens em suas transmiss\u00f5es, mas voc\u00ea pode criar um conte\u00fado rico para a conta empresarial WeChat. Na Plataforma de Conta Oficial WeChat, voc\u00ea pode escrever uma mensagem de transmiss\u00e3o com um editor de HTML e at\u00e9 mesmo incluir um Mini Programa nele!<\/p>\nCria\u00e7\u00e3o de uma transmiss\u00e3o com HTML Builder na plataforma de contas oficiais WeChat<\/figcaption><\/figure>\nO WeChat n\u00e3o limita o n\u00famero de seguidores para os quais voc\u00ea pode enviar transmiss\u00f5es. Mas h\u00e1 um n\u00famero m\u00e1ximo de transmiss\u00f5es que voc\u00ea pode enviar em um dia ou m\u00eas. Qualquer cota n\u00e3o utilizada n\u00e3o ser\u00e1 transportada para o pr\u00f3ximo dia \/ m\u00eas.<\/p>\n
Todas as mensagens de broadcast, incluindo broadcasts direcionados, contar\u00e3o para a cota. Voc\u00ea pode direcionar os usu\u00e1rios com base na marca, g\u00eanero ou \u00e1rea de transmiss\u00e3o. Mas n\u00e3o recomendamos o envio de transmiss\u00f5es direcionadas porque voc\u00ea alcan\u00e7ar\u00e1 menos clientes.<\/p>\n
WeChat Business: Grupo\u00a0Mensagens<\/strong><\/h4>\nMuitas empresas est\u00e3o usando aplicativos de mensagens para vendas, criando grupos com vendedores e clientes. Embora eficazes, esses bate-papos representam um problema para as empresas, pois n\u00e3o h\u00e1 registro deles nos CRMs da empresa.<\/p>\nContas oficiais do WeChat n\u00e3o podem participar de grupos<\/figcaption><\/figure>\nUma maneira de lidar com isso seria adicionar uma conta oficial do WeChat ao chat em grupo, para que a conversa pudesse ser gravada em seu CRM de mensagens. Testamos isso, mas, infelizmente, contas oficiais do WeChat n\u00e3o podem ser adicionadas a bate-papos em grupo.<\/p>\n
WeChat Business: Infogr\u00e1fico<\/h2>\nSe voc\u00ea deseja criar uma presen\u00e7a comercial na China, provavelmente est\u00e1 se perguntando como usar o WeChat Business. Aqui est\u00e1 o guia definitivo para o WeChat Business. Este artigo abordar\u00e1...<\/p>","protected":false},"author":22,"featured_media":20578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[881],"tags":[2692,874,2812,2784,2556,892,33,2811,2817,2814,2764,2564,2810,110,2783,2543,2575,2809,2808,2807,2813,2508,2815,2763,2806,893,2816],"class_list":{"0":"post-20576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wechat","8":"tag-account","9":"tag-app","10":"tag-asia","11":"tag-brodcast","12":"tag-bulk","13":"tag-business","14":"tag-google-chat-lalternativa-gratuita-a-whatsapp","15":"tag-china","16":"tag-chinese","17":"tag-chinese-mainland","18":"tag-guide","19":"tag-how-to","20":"tag-market","21":"tag-marketing","22":"tag-media","23":"tag-message","24":"tag-messaging","25":"tag-official","26":"tag-qr","27":"tag-qr-code","28":"tag-region","29":"tag-social","30":"tag-user","31":"tag-user-guide","32":"tag-we-chat","33":"tag-wechat","34":"tag-wechat-pay"},"yoast_head":"\n
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![\"Esta](\"https:\/\/wp-cdn.respond.io\/spai\/w_740+q_lossless+ret_img+to_webp\/https:\/\/respond.io\/wp-content\/uploads\/2019\/02\/WeChatforBiz-BroadcastMsgng_e460cc51f30eb8967fa75e844f10a173_800.png\")
![\"Cria\u00e7\u00e3o](\"https:\/\/wp-cdn.respond.io\/spai\/w_740+q_lossless+ret_img+to_webp\/https:\/\/respond.io\/wp-content\/uploads\/2019\/02\/Screenshot2019-01-25at11_48_48AM_73cc47952437969ba75243d8d2d91d8e_800.png\")
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![\"WeChat](\"https:\/\/wp-cdn.respond.io\/spai\/w_740+q_lossless+ret_img+to_webp\/https:\/\/respond.io\/wp-content\/uploads\/2019\/02\/WeChatBusiness_9ec9009276803295bd6331b304bf7a8d_800.png\")
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