{"id":22315,"date":"2022-01-27T12:07:54","date_gmt":"2022-01-27T11:07:54","guid":{"rendered":"https:\/\/sendapp.live\/?p=22315"},"modified":"2022-01-27T12:16:16","modified_gmt":"2022-01-27T11:16:16","slug":"3-sms-marketing-campanhas-para-aprimorar-sua-marca","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2022\/01\/27\/3-campagne-di-marketing-sms-per-potenziare-il-tuo-marchio\/","title":{"rendered":"3 campanhas de SMS marketing para impulsionar sua marca"},"content":{"rendered":"

3 campanhas de SMS marketing para impulsionar sua marca<\/h3>\n

\"\"<\/a><\/p>\n

O celular agora \u00e9 uma extens\u00e3o do indiv\u00edduo. Mesmo sms marketing<\/a> eles aumentaram durante a pandemia para atrair as pessoas a comprar. Os revendedores pesquisados disseram que seu investimento em comunica\u00e7\u00e3o aumentou mais de 50% em 2020. Os consumidores tamb\u00e9m usam seus smartphones para fazer compras. A maioria dos an\u00fancios de m\u00eddia social tendem a ser apresenta\u00e7\u00f5es de marketing.<\/p>\n

o marketing<\/a> baseado em texto promove um canal menos competitivo que atinge os clientes onde eles est\u00e3o. O marketing por SMS exige que os clientes participem, e o software de texto parece complicado para as marcas que se aventuram nesse canal pela primeira vez. No entanto, o marketing por SMS baseado em marca tamb\u00e9m pode converter leads e engajar clientes em 160 caracteres ou menos, e mostraremos como neste artigo.<\/p>\n

A import\u00e2ncia do marketing SMS baseado na marca
\nPor que \u00e9 importante que seu SMS marketing<\/a> est\u00e1 alinhado com a sua marca? Bem, marcas e tecnologia est\u00e3o intimamente ligadas em nosso mundo altamente conectado. Como consumidor, voc\u00ea provavelmente sabe quantos materiais de marketing recebe por dia. \u00c9 essencial ter uma presen\u00e7a digital memor\u00e1vel e distinta que lhe permita ser reconhecido pelos consumidores.<\/p>\n

De acordo com um artigo da LHH sobre como criar uma marca profissional, as empresas podem come\u00e7ar a avaliar sua presen\u00e7a verificando o Google e vendo o que as pessoas est\u00e3o dizendo sobre elas. Como voc\u00ea \u00e9 percebido \u00e9 importante, pois pode mostrar aos consumidores os elementos fundamentais que definem quem voc\u00ea \u00e9. Com o marketing SMS baseado em marca, voc\u00ea pode transmitir melhor essa identidade e valor. O SMS marketing \u00e9 um m\u00e9todo econ\u00f4mico de reter clientes que acreditam no que voc\u00ea tem a oferecer como organiza\u00e7\u00e3o.<\/p>\n

Elementos de marketing por SMS para inspirar sua pr\u00f3xima campanha
\nN\u00f3s cobrimos uma s\u00e9rie de modelos de marketing<\/a> SMS no blog. Seja para receber clientes, reconquist\u00e1-los ou incentiv\u00e1-los a verificar seu carrinho abandonado, esses modelos orientam voc\u00ea sobre como formatar seu Campanhas SMS<\/a> para cada ocasi\u00e3o. Aqui est\u00e3o tr\u00eas princ\u00edpios b\u00e1sicos que podem ajud\u00e1-lo a criar suas mensagens originais e alinhadas \u00e0 marca:<\/p>\n

Fluxo coloquial personalizado<\/p>\n

Em um artigo da Forbes sobre experi\u00eancias de marca personalizadas, eles observaram que os clientes apoiam marcas obcecadas pelo consumidor que oferecem produtos espec\u00edficos para eles. Na verdade, cerca de 70% dos consumidores dizem que s\u00f3 v\u00e3o comprar com uma marca que os entenda pessoalmente, ent\u00e3o tente incorporar detalhes pessoais em suas mensagens de texto, como enviar um desconto especial para o anivers\u00e1rio deles. Mantenha sua abordagem de SMS leve, curta e coloquial, como se todo cliente fosse seu amigo. Chame-os pelo nome para um som e sensa\u00e7\u00e3o aut\u00eanticos. Lembre-se, eles n\u00e3o querem falar com um rob\u00f4; \u00e9 uma \u00f3tima op\u00e7\u00e3o se voc\u00ea est\u00e1 apenas gritando COMPRE AGORA! a eles atrav\u00e9s do texto.<\/p>\n

Lembretes espec\u00edficos do cliente<\/p>\n

Se voc\u00ea \u00e9 um prestador de servi\u00e7os, sabe como a falta de comparecimento pode prejudicar seus neg\u00f3cios porque est\u00e1 recusando outros clientes em favor de compromissos pr\u00e9-agendados. Com o SMS marketing<\/a>, voc\u00ea pode se comunicar al\u00e9m das promo\u00e7\u00f5es. Enviar lembretes de sua agenda para n\u00e3o perder o compromisso; tamb\u00e9m algo como \u201cMal podemos esperar para v\u00ea-lo amanh\u00e3 \u00e0s 15h! Por favor, avise-nos se precisar reagendar." pode ser \u00fatil. Os revendedores tamb\u00e9m podem enviar lembretes ou an\u00fancios de uma venda rel\u00e2mpago. Enviar um SMS durante o hor\u00e1rio comercial (mas antes da venda) pode incutir um toque humano e desencadear compras por impulso de \u00faltima hora.<\/p>\n

Conte\u00fado envolvente e interativo<\/p>\n

Uma campanha de SMS bem-sucedida fornece valor para voc\u00ea e seu p\u00fablico-alvo. Em vez de enviar mensagens passivas, voc\u00ea pode pedir ao seu p\u00fablico que fa\u00e7a testes ou pesquisas. Um texto simples como \u201cQual produto voc\u00ea gostaria que lan\u00e7\u00e1ssemos em seguida: A, B ou C?\u201d, junto com as imagens anexadas, pode efetivamente gerar engajamento e ajud\u00e1-lo a tomar decis\u00f5es de neg\u00f3cios mais inteligentes. Voc\u00ea pode ser divertido e brincalh\u00e3o ou hospedar uma pesquisa de texto para um feedback mais s\u00e9rio. Fa\u00e7a perguntas curtas e focadas, como "O que podemos melhorar?" isso tornar\u00e1 mais f\u00e1cil para os consumidores realizarem.<\/p>","protected":false},"excerpt":{"rendered":"

3 campanhas de SMS marketing para impulsionar sua marca O celular \u00e9 agora uma extens\u00e3o do indiv\u00edduo. O marketing por SMS tamb\u00e9m aumentou durante a pandemia para atrair as pessoas para ...<\/p>","protected":false},"author":22,"featured_media":22325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[1343,884],"tags":[2593,2001,2590,2789,2583,2540],"class_list":{"0":"post-22315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"category-sms","9":"tag-marketing-automation","10":"tag-sms","11":"tag-sms-marketing","12":"tag-social-marketing","13":"tag-social-media","14":"tag-whatsapp-marketing"},"yoast_head":"\n3 campagne di marketing SMS per potenziare il tuo marchio<\/title>\n<meta name=\"description\" content=\"Il cellulare \u00e8 ormai un'estensione dell'individuo. 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