{"id":26900,"date":"2023-09-08T16:41:06","date_gmt":"2023-09-08T14:41:06","guid":{"rendered":"https:\/\/sendapp.live\/?p=26900"},"modified":"2024-07-22T11:10:56","modified_gmt":"2024-07-22T09:10:56","slug":"a-disney-diz-adeus-ao-metaverso-e-despede-sete-mil-funcionarios","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2023\/09\/08\/disney-dice-addio-al-metaverso-licenzia-settemila-dipendenti\/","title":{"rendered":"Disney diz adeus ao metaverso: demite sete mil funcion\u00e1rios"},"content":{"rendered":"

Disney se despede de Metaverso<\/a>: Demite sete mil funcion\u00e1rios<\/p>\n

Numa \u00e9poca de cortes or\u00e7amentais e de racionaliza\u00e7\u00e3o de recursos, a Disney est\u00e1 a dar um passo atr\u00e1s em rela\u00e7\u00e3o a uma das fronteiras mais debatidas da tecnologia: o metaverso. Segundo reportagem do Wall Street Journal, a empresa dissolveu oficialmente a divis\u00e3o dedicada ao desenvolvimento do metaverso. A not\u00edcia causou ondas de choque na ind\u00fastria do entretenimento e levantou quest\u00f5es sobre os planos futuros da Disney.<\/p>\n

\"\"<\/h4>\n

A declara\u00e7\u00e3o de Bob Iger e os cortes iminentes<\/h4>\n

Bob Iger, CEO da empresa, anunciou a novidade por meio de uma carta aos funcion\u00e1rios. A primeira rodada de demiss\u00f5es ocorrer\u00e1 em 27 de mar\u00e7o, seguida por novas redu\u00e7\u00f5es de pessoal em abril e no ver\u00e3o. As \u00e1reas que sofrer\u00e3o cortes incluem Disney Entertainment, Disney Parks, Experiences and Products e Corporate. A ESPN parece estar alinhada para os pr\u00f3ximos cortes, marcando a clara inten\u00e7\u00e3o da Disney de simplificar sua estrutura organizacional.<\/p>\n

A Divis\u00e3o do Metaverso: Ambi\u00e7\u00f5es e Fracassos<\/h4>\n

Liderada por Mike White, ex-executivo da Disney Consumer Products, a divis\u00e3o Metaverse nasceu com o objetivo de usar a rica biblioteca de propriedade intelectual da Disney para criar hist\u00f3rias interativas em formatos tecnol\u00f3gicos avan\u00e7ados. Apesar dos ideais elevados, a divis\u00e3o nunca alcan\u00e7ou a tra\u00e7\u00e3o desejada. Bob Chapek, antecessor de Iger como CEO, certa vez caracterizou o metaverso como \u201ca pr\u00f3xima grande fronteira\u201d, mas essas expectativas n\u00e3o foram concretizadas.<\/p>\n

Investimentos errados e omose otimista<\/h4>\n

A Disney tamb\u00e9m havia investido na Genies, startup focada na cria\u00e7\u00e3o de avatares para realidade virtual. Apesar desta e de outras tentativas de ganhar for\u00e7a no metaverso, o projeto nunca decolou como esperado. Todos os 50 membros da equipe do Metaverso foram demitidos, enquanto Mike White permanecer\u00e1 na empresa, embora sua nova fun\u00e7\u00e3o ainda n\u00e3o tenha sido finalizada.<\/p>\n

\"\"<\/h4>\n

O papel dos investidores e as press\u00f5es econ\u00f3micas<\/h4>\n

A decis\u00e3o surge num contexto de press\u00e3o externa. Os investidores exigem desempenho e, para responder, a Disney contratou a McKinsey & Co para identificar \u00e1reas de poss\u00edvel redu\u00e7\u00e3o de custos. Em fevereiro, a empresa j\u00e1 anunciou planos para reduzir o seu pessoal em 7.000 e fazer cortes totalizando 5,5 mil milh\u00f5es de d\u00f3lares.<\/p>\n

O clima geral no setor de m\u00eddia<\/h4>\n

A Disney n\u00e3o \u00e9 a \u00fanica grande empresa de m\u00eddia que enfrenta dificuldades. A lenta aceita\u00e7\u00e3o do metaverso tamb\u00e9m criou problemas para outras empresas como a Meta, que investiu bilh\u00f5es na tecnologia, mas viu baixa demanda e confus\u00e3o entre os usu\u00e1rios. Toda a ind\u00fastria est\u00e1 a atravessar uma crise, exacerbada pelo decl\u00ednio das receitas da televis\u00e3o por cabo e pela queda nas bilheteiras de filmes.<\/p>\n

Concluindo, a despedida da Disney do metaverso \u00e9 um forte sinal da mudan\u00e7a dos ventos em uma ind\u00fastria em r\u00e1pida evolu\u00e7\u00e3o. Com o metaverso marginalizado e milhares de demiss\u00f5es a caminho, a Disney parece estar se realinhando para enfrentar os desafios futuros. S\u00f3 o tempo dir\u00e1 se esta medida ser\u00e1 uma decis\u00e3o s\u00e1bia ou uma oportunidade perdida.<\/p>","protected":false},"excerpt":{"rendered":"

Disney diz adeus ao metaverso: demite 7.000 funcion\u00e1rios Em uma \u00e9poca de cortes de or\u00e7amento e racionaliza\u00e7\u00e3o de recursos, a Disney est\u00e1 se afastando de uma das fronteiras mais debatidas\u2026<\/p>","protected":false},"author":22,"featured_media":26901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[3630,3631,3633,3632,3008],"class_list":{"0":"post-26900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-disney","9":"tag-disney-dice-addio-al-metaverso","10":"tag-licenzia","11":"tag-licenzia-settemila-dipendenti","12":"tag-metaverso"},"yoast_head":"\nDisney Dice Addio al Metaverso: Licenzia Settemila Dipendenti<\/title>\n<meta name=\"description\" content=\"Disney Dice Addio al Metaverso: Licenzia Settemila Dipendenti.In un momento di tagli di 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