{"id":27369,"date":"2023-09-14T13:09:49","date_gmt":"2023-09-14T11:09:49","guid":{"rendered":"https:\/\/sendapp.live\/?p=27369"},"modified":"2024-11-19T11:46:58","modified_gmt":"2024-11-19T10:46:58","slug":"inteligencia-artificial-no-setor-bancario-italiano","status":"publish","type":"post","link":"https:\/\/sendapp.live\/pt\/2023\/09\/14\/intelligenza-artificiale-nel-settore-bancario-italiano\/","title":{"rendered":"Intelig\u00eancia Artificial no Setor Banc\u00e1rio Italiano"},"content":{"rendered":"

Intelig\u00eancia artificial<\/a> no setor banc\u00e1rio italiano<\/strong><\/p>\n

Na era digital, o papel da intelig\u00eancia artificial (IA) no setor banc\u00e1rio torna-se cada vez mais relevante. Entre os cinco principais bancos italianos por financiamento, o Intesa Sanpaolo est\u00e1 firmemente na lideran\u00e7a no uso mais frequente e sofisticado de IA, seguido pelo UniCredit, Banco BPM, BPER Banca e MPS. Esta tend\u00eancia emerge da investiga\u00e7\u00e3o realizada pela Excellence Consulting e Dataskills, que analisou cerca de 10.000 artigos publicados de julho de 2020 a junho de 2023 em jornais econ\u00f3micos e generalistas italianos.<\/p>\n

O relat\u00f3rio mostra que os bancos italianos est\u00e3o a aproveitar a IA em diversas \u00e1reas, desde a otimiza\u00e7\u00e3o da experi\u00eancia do cliente at\u00e9 \u00e0 inova\u00e7\u00e3o de produtos e servi\u00e7os, at\u00e9 \u00e0 melhoria da governa\u00e7\u00e3o e da gest\u00e3o de riscos.<\/p>\n

\"\"<\/h3>\n

IA e a evolu\u00e7\u00e3o do modelo de servi\u00e7os banc\u00e1rios<\/h3>\n

A pesquisa destaca que a intelig\u00eancia artificial \u00e9 crucial para a evolu\u00e7\u00e3o do modelo de servi\u00e7os banc\u00e1rios. Em particular, o Intesa Sanpaolo utiliza IA numa ampla gama de aplica\u00e7\u00f5es que v\u00e3o desde a melhoria da experi\u00eancia do cliente at\u00e9 \u00e0 otimiza\u00e7\u00e3o de estrat\u00e9gias de marketing. O UniCredit e o Banco BPM est\u00e3o pr\u00f3ximos, aplicando solu\u00e7\u00f5es de IA em tr\u00eas das quatro \u00e1reas estudadas na pesquisa, mesmo que o UniCredit na It\u00e1lia esteja ativo apenas em duas. Pelo contr\u00e1rio, o BPER Banca come\u00e7ou a aplicar a IA apenas numa \u00e1rea, enquanto o MPS ainda n\u00e3o incluiu a IA no seu plano de neg\u00f3cios.<\/p>\n

Regulamenta\u00e7\u00e3o Europeia e o Futuro da IA no Setor Banc\u00e1rio<\/h3>\n

Com a aprova\u00e7\u00e3o da proposta de regulamento sobre IA (Lei sobre IA) pela Comiss\u00e3o Parlamentar da UE em maio de 2023 e a vota\u00e7\u00e3o do Parlamento Europeu em junho, o quadro regulamentar est\u00e1 a tornar-se mais claro. A AI Act ser\u00e1 publicada no European Journal em dezembro de 2023, e representa um passo fundamental para a normaliza\u00e7\u00e3o e regula\u00e7\u00e3o da utiliza\u00e7\u00e3o da IA, \u00e0 qual os bancos tamb\u00e9m ter\u00e3o de se adaptar.<\/p>\n

Intelig\u00eancia Artificial como Macrotend\u00eancia no Mundo Financeiro<\/h3>\n

Maurizio Primanni, CEO da Excellence Consulting, observa que a intelig\u00eancia artificial est\u00e1 a tornar-se uma macrotend\u00eancia no mundo financeiro, \u00e0 semelhan\u00e7a do que tem acontecido com a transforma\u00e7\u00e3o digital e, mais recentemente, com a transi\u00e7\u00e3o ESG. As palavras-chave associadas \u00e0 IA em geral s\u00e3o \u201cinvestiga\u00e7\u00e3o\u201d, \u201cdesenvolvimento\u201d e \u201ctecnologia\u201d. Quando se trata de IA no sector banc\u00e1rio, tamb\u00e9m surgem termos como \u201cdigital\u201d, \u201ccrescimento\u201d e \u201cservi\u00e7os\u201d, sugerindo que os bancos est\u00e3o a avan\u00e7ar no sentido de utilizar a IA como ferramenta para impulsionar o crescimento e desenvolver novos servi\u00e7os.<\/p>\n

Rumo a um futuro banc\u00e1rio mais inteligente<\/h3>\n

Concluindo, embora alguns bancos, como o Intesa Sanpaolo, j\u00e1 estejam a aproveitar a IA de formas inovadoras, outros ainda n\u00e3o conseguiram recuperar o atraso. Segundo Primanni, \u00e9 fundamental que os bancos atuem de forma org\u00e2nica e generalizada sobre os fatores cr\u00edticos de sucesso, que v\u00e3o da cultura corporativa \u00e0 governan\u00e7a, da expertise em gest\u00e3o de dados ao compliance. Com a iminente introdu\u00e7\u00e3o da Lei da IA, os bancos t\u00eam a oportunidade de se prepararem para um futuro em que a intelig\u00eancia artificial desempenha um papel cada vez mais central.<\/p>\n

O setor banc\u00e1rio italiano atravessa, portanto, um per\u00edodo de profunda transforma\u00e7\u00e3o, impulsionado pela inova\u00e7\u00e3o tecnol\u00f3gica e pela ado\u00e7\u00e3o da intelig\u00eancia artificial. Como sempre, os bancos que aproveitarem ao m\u00e1ximo estas oportunidades ser\u00e3o aqueles que emergir\u00e3o como l\u00edderes no novo cen\u00e1rio financeiro.<\/p>","protected":false},"excerpt":{"rendered":"

Intelig\u00eancia Artificial no Setor Banc\u00e1rio Italiano Na era digital, o papel da intelig\u00eancia artificial (IA) no setor banc\u00e1rio est\u00e1 se tornando cada vez mais importante. Entre os cinco maiores bancos italianos em dep\u00f3sitos, o Intesa\u2026<\/p>","protected":false},"author":22,"featured_media":27373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[2538],"tags":[],"class_list":{"0":"post-27369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nIntelligenza Artificiale nel Settore Bancario Italiano<\/title>\n<meta name=\"description\" content=\"Intelligenza Artificiale nel Settore Bancario Italiano. 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