Customers generally dislike waiting for an email reply or being kept on hold when they reach out to a business. And this is the reason why customers are always looking for the easiest and fastest way to contact them. In today’s world of instant gratification, WhatsApp is becoming customers’ best friend to get in touch with a business. With this trend emerging at a lightning-fast speed, more than 5 milhões businesses have already been using WhatsApp to interact with their customers. How to Create and Use WhatsApp’s Click-to-Chat Link.
In this article, we explain what is WhatsApp’s click-to-chat link, why use it, how to create one and where to implement these for the best results. Let’s dive into it.
What is Whatsapp’s click to chat feature?
The click-to-chat link allows businesses to chat with customers and website visitors on WhatsApp. Once a person clicks on the link, a chat window will open on their phone or on WhatsApp web, where they can directly chat with the business. The biggest benefit is, neither the business nor the customer has to save any number on their phone. Create and Use WhatsApp’s Click-to-Chat Link.
O Click to chat funciona tanto no seu telefone quanto na web do WhatsApp, desde que a pessoa que clica no link tenha uma conta no WhatsApp.
Aqui está um exemplo de um link do WhatsApp incorporado em uma imagem. Isso abrirá uma janela de bate-papo no WhatsApp com nosso chatbot do WhatsApp.
Por que usar o link click-to-chat do Whatsapp?
- Sem complicações – Customers don’t have to save your number in their contact list before they contact your business.
- Um clique para bater papo – Just one click initiates the conversation between your business and the customers on WhatsApp.
- Multiform factor – Pode ser usado como um hiperlink, código QR ou pode ser integrado a uma imagem ou GIF.
- Ímã de chumbo – The links can be used prominently with an offer banner on your website or can be hyperlinked in the chat widget to initiate conversion, generate leads and sell. With click-to-chat link and chat widget, small businesses who just have a website can sell directly on WhatsApp without having to invest heavily into building a full-fledged e-commerce website.
Como criar um link clique para bater um papo no WhatsApp?
There are two ways to create a WhatsApp link. The first way is to directly put the phone number and the message in a specific format and another way is to generate it within the Business app. Let’s take a look at each of these. Create and Use WhatsApp’s Click-to-Chat Link.
Crie um link sem qualquer ferramenta
⚫︎ Create a simple link –
For a simple link without any custom message, the URL starts with “https://api.whatsapp.com/send?phone=” seguido pelo seu número de telefone no formato internacional.
Por exemplo:
Meu número de telefone: 8818181080
Código do meu país: +44
Seu link do WhatsApp será: https://api.whatsapp.com/send?phone=448818181080
Here, note that we have not included “+” or any other special characters in the phone number. So, while adding the phone number make sure you omit any zeros, brackets, special characters or dashes.
⚫︎ Create a link with a pre-filled message – Prefilled or the custom message is the default message that the user will send to initiate the conversation. For example, if the business adds, “Hello!” as a custom WhatsApp message then this will be the first message that will come from the user to initiate the conversation. Even if you don’t add a custom message in your link, the chat will get initiated as soon as the user sends any text in the chat.
Espaço: Para adicionar espaço no texto que deseja criar, use %20. For example, you want to write ‘Hi how are you?’, It will be Hi%20how%20are20you?
E seu link do WhatsApp será:
https://api.whatsapp.com/send?phone=44768483016&text=Hi%20how%20are20you?
Frases múltiplas: Se você quiser escrever várias frases, para incluir um ponto final, você pode adicionar %0A. Suppose you want to write it like this – ‘Hello Saurav. How are you’, then you can write it as Hello%20Saurav%0Ahow%20are%20you%0A
E seu código do WhatsApp será
https://api.whatsapp.com/send?phone=44768483016&text=Hello%20Saurav%0Ahow%20are%20you%0A
Crie um link no aplicativo de negócios WhatsApp
Se você já estiver usando o aplicativo de negócios WhatsApp, poderá criar o link dentro do próprio aplicativo. Este link terá um ID único vinculado à sua conta comercial e iniciará o chat apenas com o número vinculado à sua conta comercial do WhatsApp. Mas você sempre pode criar links para vários números do WhatsApp com as etapas mencionadas anteriormente.
Para gerar um link do aplicativo Business, vá para Configurações> Ferramentas de negócios> Link curto
O formato do link criado no aplicativo Business será: https://wa.me/message/NSGZX546XIj1 and the text after “message/” will be your unique code.
Onde implementar links do WhatsApp para obter melhores resultados
Sites
Implementing it on a website is one of the best places you can use WhatsApp links. But instead of using it just as a link, businesses should embed it in a banner saying “Contact us on WhatsApp” or “Shop with us on WhatsApp”. The simple reason is, an image with good creatives will get more attention than a simple link. Here is a good example of how ICICI Bank has done it on their website.
Se você quiser ser mais criativo, pode até usar os links do WhatsApp com um GIF também.
Businesses can also use it as a QR code, that website visitors can scan and chat instantly. If you are using the Business app, you can get the QR code from the app itself. And if you are creating the WhatsApp link manually then you can use a QR code generator to get the code. Create and Use WhatsApp’s Click-to-Chat Link.
Páginas de mídia social
Hoje, quase todas as plataformas de mídia social, incluindo o Instagram, oferecem a opção de adicionar o endereço do seu site às páginas. Este é um ótimo lugar onde você pode adicionar os links click-to-chat do WhatsApp.
But with Facebook pages, you don’t even have to do that because there is already an option to add a WhatsApp button on your page without using any link. To do that, follow the steps mentioned in the image below.
Postagem nas redes sociais
Incluir o link clique para bater papo em suas postagens de mídia social é uma ótima maneira de alcançar seus clientes e fornecer-lhes uma maneira rápida de conversar e comprar de você.
In the below social media post from Pantaloons, although they are asking their customers to Say ‘HI’ on WhatsApp, things would be a lot easier for customers if they had just added the click-to-chat link instead. Because then, customers would have avoided the hassle of saving this number on their phone.
Widget de bate-papo
Another great way to leverage WhatsApp links on your website is by using the chat widget available on your website. Chat widgets can get the user’s attention instantly and can nudge them to initiate a conversation with your business.
With Freshchat’s chat widget you can embed the WhatsApp links in the chat popup and initiate conversations on WhatsApp right away. Not only that with SendApp você pode adicionar uma mensagem diferente em páginas diferentes e também pode configurar mensagens de acompanhamento com base no comportamento do usuário em seu site.
Uma ótima experiência do cliente é proporcionada quando as empresas demonstram empatia pelos problemas dos clientes. E a melhor maneira de conseguir isso é fornecendo a solução certa, rapidamente! O software de chat ao vivo como Sendapp não só abre a oportunidade para sua empresa interagir com seus clientes no WhatsApp, mas em outros canais de mensagens como Apple Business Chat e Facebook messenger. Com Sendapp a oportunidade de fazer seu negócio crescer é infinita. Quer saber o que SendApp pode fazer por você?
Ok, obrigado pela informação