Customers generally dislike waiting for an email reply or being kept on hold when they reach out to a business. And this is the reason why customers are always looking for the easiest and fastest way to contact them. In today’s world of instant gratification, WhatsApp is becoming customers’ best friend to get in touch with a business. With this trend emerging at a lightning-fast speed, more than 5 milhões businesses have already been using WhatsApp to interact with their customers. How to Create and Use WhatsApp’s Click-to-Chat Link.
In this article, we explain what is WhatsApp’s click-to-chat link, why use it, how to create one and where to implement these for the best results. Let’s dive into it.
O que é o recurso click to chat do Whatsapp?
The click-to-chat link allows businesses to chat with customers and website visitors on WhatsApp. Once a person clicks on the link, a chat window will open on their phone or on WhatsApp web, where they can directly chat with the business. The biggest benefit is, neither the business nor the customer has to save any number on their phone. Create and Use WhatsApp’s Click-to-Chat Link.
Click to chat works on both your phone and WhatsApp web, as long as the person clicking on the link has a WhatsApp account.
Here is an example of a WhatsApp link embedded in an image. This will open a chat window on WhatsApp with our WhatsApp chatbot.
Por que usar o link click-to-chat do Whatsapp?
- Sem complicações - Os clientes não precisam salvar seu número na lista de contatos antes de entrar em contato com sua empresa.
- Um clique para bater papo - Apenas um clique inicia a conversa entre sua empresa e os clientes no WhatsApp.
- Fator multiforme - Pode ser usado como um hiperlink, código QR ou pode ser integrado a uma imagem ou GIF.
- Ímã de chumbo - Os links podem ser usados de forma destacada com um banner de oferta em seu site ou podem ser hiperlinkados no widget de bate-papo para iniciar a conversão, gerar leads e vender. Com o link click-to-chat e o widget de chat, pequenas empresas que têm apenas um site podem vender diretamente no WhatsApp sem ter que investir pesadamente na construção de um site de e-commerce completo.
Como criar um link clique para bater um papo no WhatsApp?
There are two ways to create a WhatsApp link. The first way is to directly put the phone number and the message in a specific format and another way is to generate it within the Business app. Let’s take a look at each of these. Create and Use WhatsApp’s Click-to-Chat Link.
Crie um link sem qualquer ferramenta
⚫︎ Crie um link simples - Para um link simples sem nenhuma mensagem personalizada, o URL começa com "https://api.whatsapp.com/send?phone= " seguido pelo seu número de telefone no formato internacional.
Por exemplo:
Meu número de telefone: 8818181080
Código do meu país: +44
Sua WhatsApp link will be: https://api.whatsapp.com/send?phone=448818181080
Aqui, observe que não incluímos “+” ou quaisquer outros caracteres especiais no número de telefone. Portanto, ao adicionar o número de telefone, certifique-se de omitir zeros, colchetes, caracteres especiais ou travessões.
⚫︎ Crie um link com uma mensagem pré-preenchida - Prefilled or the custom message is the default message that the user will send to initiate the conversation. For example, if the business adds, “Hello!” as a custom WhatsApp message then this will be the first message that will come from the user to initiate the conversation. Even if you don’t add a custom message in your link, the chat will get initiated as soon as the user sends any text in the chat.
Espaço: Para adicionar espaço no texto que deseja criar, use %20. Por exemplo, se você quiser escrever 'Oi, como vai?', Será Hi%20how%20are20you?
And your WhatsApp link will be:
https://api.whatsapp.com/send?phone=44768483016&text=Hi%20how%20are20you?
Frases múltiplas: Se você quiser escrever várias frases, para incluir um ponto final, você pode adicionar %0A. Suponha que você queira escrever assim - 'Olá, Saurav. How are you ', então você pode escrever como Hello%20Saurav%0Ahow%20are%20you%0A
And your WhatsApp code will be
https://api.whatsapp.com/send?phone=44768483016&text=Hello%20Saurav%0Ahow%20are%20you%0A
Crie um link no aplicativo de negócios WhatsApp
If you are already using the WhatsApp business app then you can create the link within the app itself. This link will have a unique ID linked to your business account and will initiate the chat only with the number linked to your WhatsApp business account. But you can always create links for multiple WhatsApp numbers with the steps mentioned earlier.
Para gerar um link do aplicativo Business, vá para Configurações> Ferramentas de negócios> Link curto
O formato do link criado no aplicativo Business será: https://wa.me/message/NSGZX546XIj1 e o texto após “mensagem /” será seu código exclusivo.
Onde implementar links do WhatsApp para obter melhores resultados
Sites
Implementing it on a website is one of the best places you can use WhatsApp links. But instead of using it just as a link, businesses should embed it in a banner saying “Contact us on WhatsApp” or “Shop with us on WhatsApp”. The simple reason is, an image with good creatives will get more attention than a simple link. Here is a good example of how ICICI Bank has done it on their website.
If you want to be more creative, you can even use the WhatsApp links with a GIF as well.
Businesses can also use it as a QR code, that website visitors can scan and chat instantly. If you are using the Business app, you can get the QR code from the app itself. And if you are creating the WhatsApp link manually then you can use a QR code generator to get the code. Create and Use WhatsApp’s Click-to-Chat Link.
Páginas de mídia social
Today almost all social media platforms including Instagram give you an option to add your website address to the pages. This is a great place where you could add the WhatsApp click-to-chat links. But with Facebook pages, you don’t even have to do that because there is already an option to add a WhatsApp button on your page without using any link. To do that, follow the steps mentioned in the image below.
Postagem nas redes sociais
Incluir o link clique para bater papo em suas postagens de mídia social é uma ótima maneira de alcançar seus clientes e fornecer-lhes uma maneira rápida de conversar e comprar de você.
In the below social media post from Pantaloons, although they are asking their customers to Say ‘HI’ on WhatsApp, things would be a lot easier for customers if they had just added the click-to-chat link instead. Because then, customers would have avoided the hassle of saving this number on their phone.
Widget de bate-papo
Another great way to leverage WhatsApp links on your website is by using the chat widget available on your website. Chat widgets can get the user’s attention instantly and can nudge them to initiate a conversation with your business.
With Freshchat’s chat widget you can embed the WhatsApp links in the chat popup and initiate conversations on WhatsApp right away. Not only that with SendApp você pode adicionar uma mensagem diferente em páginas diferentes e também pode configurar mensagens de acompanhamento com base no comportamento do usuário em seu site.
A great customer experience is delivered when businesses are empathetic towards customer problems. And the best way to achieve that is by providing them the right solution, fast! Live chat software like Sendapp not only opens the opportunity for your business to interact with your customers on WhatsApp but on other messaging channels like Apple Business Chat and Facebook messenger. With Sendapp the opportunity to grow your business is endless. Want to know what SendApp can do for you?
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