Customers generally dislike waiting for an email reply or being kept on hold when they reach out to a business. And this is the reason why customers are always looking for the easiest and fastest way to contact them. In today’s world of instant gratification, WhatsApp is becoming customers’ best friend to get in touch with a business. With this trend emerging at a lightning-fast speed, more than 5 millones businesses have already been using WhatsApp to interact with their customers. How to Create and Use WhatsApp’s Click-to-Chat Link.
In this article, we explain what is WhatsApp’s click-to-chat link, why use it, how to create one and where to implement these for the best results. Let’s dive into it.
¿Qué es la función de clic para chatear de Whatsapp?
The click-to-chat link allows businesses to chat with customers and website visitors on WhatsApp. Once a person clicks on the link, a chat window will open on their phone or on WhatsApp web, where they can directly chat with the business. The biggest benefit is, neither the business nor the customer has to save any number on their phone. Create and Use WhatsApp’s Click-to-Chat Link.
Click to chat works on both your phone and WhatsApp web, as long as the person clicking on the link has a WhatsApp account.
Here is an example of a WhatsApp link embedded in an image. This will open a chat window on WhatsApp with our WhatsApp chatbot.
¿Por qué usar el enlace de clic para chatear de Whatsapp?
- Sin complicaciones - Los clientes no tienen que guardar su número en su lista de contactos antes de comunicarse con su empresa.
- Un clic para chatear - Solo un clic inicia la conversación entre su negocio y los clientes en WhatsApp.
- Factor multiforma - Se puede usar como un hipervínculo, un código QR o se puede integrar en una imagen o un GIF.
- Imán de plomo - Los enlaces se pueden utilizar de forma destacada con un banner de oferta en su sitio web o se pueden incluir hipervínculos en el widget de chat para iniciar la conversión, generar clientes potenciales y vender. Con el enlace de clic para chatear y el widget de chat, las pequeñas empresas que solo tienen un sitio web pueden vender directamente en WhatsApp sin tener que invertir mucho en la creación de un sitio web de comercio electrónico completo.
¿Cómo crear un enlace de WhatsApp de hacer clic para chatear?
There are two ways to create a WhatsApp link. The first way is to directly put the phone number and the message in a specific format and another way is to generate it within the Business app. Let’s take a look at each of these. Create and Use WhatsApp’s Click-to-Chat Link.
Crear un enlace sin ninguna herramienta
⚫︎ Crea un enlace simple - Para un enlace simple sin ningún mensaje personalizado, la URL comienza con "https://api.whatsapp.com/send?phone= " seguido de su número de teléfono en formato internacional.
Por ejemplo:
Mi número de teléfono: 8818181080
Mi código de país: +44
Tu WhatsApp link will be: https://api.whatsapp.com/send?phone=448818181080
Aquí, tenga en cuenta que no hemos incluido "+" ni ningún otro carácter especial en el número de teléfono. Por lo tanto, al agregar el número de teléfono, asegúrese de omitir ceros, corchetes, caracteres especiales o guiones.
⚫︎ Crea un enlace con un mensaje precargado - Prefilled or the custom message is the default message that the user will send to initiate the conversation. For example, if the business adds, “Hello!” as a custom WhatsApp message then this will be the first message that will come from the user to initiate the conversation. Even if you don’t add a custom message in your link, the chat will get initiated as soon as the user sends any text in the chat.
Espacio: Para agregar espacio en el texto que desea crear, use %20. Por ejemplo, si quieres escribir 'Hola, ¿cómo estás?', será Hi%20how%20are20you?
And your WhatsApp link will be:
https://api.whatsapp.com/send?phone=44768483016&text=Hi%20how%20are20you?
Múltiples oraciones: Si desea escribir varias oraciones, para incluir un punto puede agregar %0A. Supongamos que desea escribirlo así: 'Hola Saurav. ¿Cómo estás?, entonces puedes escribirlo como Hello%20Saurav%0Ahow%20are%20you%0A
And your WhatsApp code will be
https://api.whatsapp.com/send?phone=44768483016&text=Hello%20Saurav%0Ahow%20are%20you%0A
Crear un enlace dentro de la aplicación comercial de WhatsApp
If you are already using the WhatsApp business app then you can create the link within the app itself. This link will have a unique ID linked to your business account and will initiate the chat only with the number linked to your WhatsApp business account. But you can always create links for multiple WhatsApp numbers with the steps mentioned earlier.
Para generar un enlace desde la aplicación Business, vaya a Configuración> Herramientas comerciales> Enlace corto
El formato del enlace creado en la aplicación Business será: https://wa.me/message/NSGZX546XIj1 y el texto después de "mensaje /" será su código único.
Dónde implementar los enlaces de WhatsApp para obtener mejores resultados
sitios web
Implementing it on a website is one of the best places you can use WhatsApp links. But instead of using it just as a link, businesses should embed it in a banner saying “Contact us on WhatsApp” or “Shop with us on WhatsApp”. The simple reason is, an image with good creatives will get more attention than a simple link. Here is a good example of how ICICI Bank has done it on their website.
If you want to be more creative, you can even use the WhatsApp links with a GIF as well.
Businesses can also use it as a QR code, that website visitors can scan and chat instantly. If you are using the Business app, you can get the QR code from the app itself. And if you are creating the WhatsApp link manually then you can use a QR code generator to get the code. Create and Use WhatsApp’s Click-to-Chat Link.
páginas de redes sociales
Today almost all social media platforms including Instagram give you an option to add your website address to the pages. This is a great place where you could add the WhatsApp click-to-chat links. But with Facebook pages, you don’t even have to do that because there is already an option to add a WhatsApp button on your page without using any link. To do that, follow the steps mentioned in the image below.
publicación en redes sociales
Incluir el enlace de hacer clic para chatear en sus publicaciones en las redes sociales es una excelente manera de llegar a sus clientes y brindarles una forma rápida de chatear y comprarle.
In the below social media post from Pantaloons, although they are asking their customers to Say ‘HI’ on WhatsApp, things would be a lot easier for customers if they had just added the click-to-chat link instead. Because then, customers would have avoided the hassle of saving this number on their phone.
Widget de chat
Another great way to leverage WhatsApp links on your website is by using the chat widget available on your website. Chat widgets can get the user’s attention instantly and can nudge them to initiate a conversation with your business.
With Freshchat’s chat widget you can embed the WhatsApp links in the chat popup and initiate conversations on WhatsApp right away. Not only that with SendApp puede agregar un mensaje diferente en diferentes páginas y también puede configurar mensajes de seguimiento basados en el comportamiento del usuario en su sitio web.
A great customer experience is delivered when businesses are empathetic towards customer problems. And the best way to achieve that is by providing them the right solution, fast! Live chat software like Sendapp not only opens the opportunity for your business to interact with your customers on WhatsApp but on other messaging channels like Apple Business Chat and Facebook messenger. With Sendapp the opportunity to grow your business is endless. Want to know what SendApp can do for you?
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