Commencer avec WhatsApp? Great! Time to develop a WhatsApp strategy and to let your (potential) customers know that they can engage with your brand on their favorite messaging channel. Here are some of our best practices to start the conversation right away! 5 ways to direct your customers to WhatsApp.
#1 – UTILISER LES QR-CODES WHATSAPP EN LIGNE ET HORS LIGNE
Create your own and unique WhatsApp QR-codes. When a QR-code is scanned, a conversation will automatically launch on your customers WhatsApp app. Each QR-code can include a different and predefined message to make conversations even more effortless! QR-codes can be used online (on your website, chat, …) or offline (for marketing purposes, loyalty cards, packaging, receipts, …) With QR-codes, the possibilities for starting a WhatsApp conversation are limitless!
Comprend un lien direct vers vos applications de messagerie avec un code QR unique
Use a WhatsApp QR-code on your homepage
Utilisez un QR-code unique sur vos cartes de fidélité et incluez un message prédéfini
#2 – DÉVIEZ VOS APPELS VERS WHATSAPP
Solve your queues of calls during peak hours. With IVR (Interactive Voice Response) you can deflect calls to WhatsApp. Customers can choose to leave the queue while calling (en appuyant sur un chiffre) and automatically proceed to a conversation in WhatsApp.
Vous pourrez répondre plus rapidement à vos clients, vos files d’attente d’appels seront plus courtes et vos agents seront plus productifs (car ils peuvent gérer plus de conversations à la fois).
#3 – AJOUTEZ DES BOUTONS WHATSAPP À VOTRE SITE WEB
Don’t forget to promote your WhatsApp channel on your company website. Create buttons that link directly to a conversation in WhatsApp and include them everywhere on your website where customers try to reach out and contact you. Show them that WhatsApp is your main communication channel or include other messaging apps to let them choose their preferred way of communication.
Boutons de message sur une page « contactez-nous »
Boutons de message sur le pied de page d'un site Web
#4 – CRÉER DES ANNONCES CLIQUEZ SUR WHATSAPP
Create Facebook and Instagram Ads with a direct link to your WhatsApp channel. When your (potential) customers are triggered by your ad, they can open a conversation, just by clicking a button. Not only will you get in touch with your customers faster, it will drive your marketing and generate sales.
#5 – UTILISEZ VOTRE SIGNATURE EMAIL
It’s often forgotten but it’s easy, has a large reach and is free of charge: adding a direct link to WhatsApp in the contact details of your email signature. You can include a wa.me link in your agents personal email signature or even in the footer of your monthly newsletter.
Prêt à entamer la conversation ?
These are just a few of the ways in which you can engage customers to reach out on WhatsApp. Every industry or business has its own unique customer journey, and it’s crucial to offer your customers a chance to reach out during every touch point. Leading your customers to WhatsApp will result in higher productivity rates, lower costs and a rise of customer satisfaction. So get ready to start the conversation!
Pour créer, planifier et envoyer des campagnes marketing massives à tous vos contacts WhatsApp et à tout autre contact externe, essayez SendApp.
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