Empezar con WhatsApp? Great! Time to develop a WhatsApp strategy and to let your (potential) customers know that they can engage with your brand on their favorite messaging channel. Here are some of our best practices to start the conversation right away! 5 ways to direct your customers to WhatsApp.
#1 - UTILICE LOS CÓDIGOS QR DE WHATSAPP EN LÍNEA Y SIN CONEXIÓN
Create your own and unique WhatsApp QR-codes. When a QR-code is scanned, a conversation will automatically launch on your customers WhatsApp app. Each QR-code can include a different and predefined message to make conversations even more effortless! QR-codes can be used online (on your website, chat, …) or offline (for marketing purposes, loyalty cards, packaging, receipts, …) With QR-codes, the possibilities for starting a WhatsApp conversation are limitless!
Incluya un enlace directo a sus aplicaciones de mensajería con un código QR único
Use a WhatsApp QR-code on your homepage
Use un código QR único en sus tarjetas de fidelización e incluya un mensaje predefinido
#2 - DESVÍA TUS LLAMADAS A WHATSAPP
Solve your queues of calls during peak hours. With IVR (Interactive Voice Response) you can deflect calls to WhatsApp. Customers can choose to leave the queue while calling (pulsando un número) and automatically proceed to a conversation in WhatsApp.
Sus clientes pueden recibir una respuesta más rápida, sus colas de llamadas serán más cortas y sus agentes serán más productivos (porque pueden manejar más conversaciones a la vez).
#3 - AÑADE BOTONES DE WHATSAPP A TU SITIO WEB
Don’t forget to promote your WhatsApp channel on your company website. Create buttons that link directly to a conversation in WhatsApp and include them everywhere on your website where customers try to reach out and contact you. Show them that WhatsApp is your main communication channel or include other messaging apps to let them choose their preferred way of communication.
Botones de mensaje en una página de "contacto"
Botones de mensaje en el pie de página de un sitio web
#4 - CREAR ANUNCIOS DE CLIC A WHATSAPP
Create Facebook and Instagram Ads with a direct link to your WhatsApp channel. When your (potential) customers are triggered by your ad, they can open a conversation, just by clicking a button. Not only will you get in touch with your customers faster, it will drive your marketing and generate sales.
#5 - USA TU FIRMA DE CORREO ELECTRÓNICO
It’s often forgotten but it’s easy, has a large reach and is free of charge: adding a direct link to WhatsApp in the contact details of your email signature. You can include a wa.me link in your agents personal email signature or even in the footer of your monthly newsletter.
¿Listo para iniciar la conversación?
These are just a few of the ways in which you can engage customers to reach out on WhatsApp. Every industry or business has its own unique customer journey, and it’s crucial to offer your customers a chance to reach out during every touch point. Leading your customers to WhatsApp will result in higher productivity rates, lower costs and a rise of customer satisfaction. So get ready to start the conversation!
Para crear, programar y enviar campañas de marketing masivas a todos sus contactos de WhatsApp y cualquier otro contacto externo, pruebe SendApp.
Puntos increíbles. Argumentos destacados. Sigan con el buen trabajo.
Buen artículo. Yo también estoy experimentando algunos de estos problemas...
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