Imagine a situation where you are marketing to a customer and it doesn’t even feel like marketing. How can you get to this state? A great option is to speak with your customer on a channel they use frequently and are very comfortable with – WhatsApp. The messaging channel has become extremely popular as it allows for engaging, one-to-one interactions. WhatsApp Commercialisation Guide.
In fact, messaging apps have grown even bigger than social networks¹ With 2 billion users WhatsApp is the biggest messaging app of all time. But despite its widespread popularity, only 7% of marketers have used WhatsApp for business.²
As a marketer, what can you infer from this? At the least, it means WhatsApp marketing is a relatively untapped niche and can give early starters an edge over the competition.
As you would know, most of the popular advertising platforms like Facebook and Google have leveraged user data as an opportunity to target their users with ads. WhatsApp, on the other hand, has taken a more thoughtful approach. Even though it could have used user data to monetize its platform, it has refrained from doing so. And because of this WhatsApp has seen a huge growth in its user base, great open rates, and more opportunities for marketers to break through the noise and have personalized interactions with their users.
WhatsApp has introduced business tools like WhatsApp API and WhatsApp business app to help businesses use it as a marketing tool. These tools were created to empower businesses to connect with customers, foster engagement, and generate leads. Depending on the organization’s size and outreach, both tools are compatible with a range of marketing strategies. Here is simple WhatsApp Commercialisation Guide.
Commercialisation via WhatsApp
Here are the top 7 ways you can use WhatsApp to ramp up your marketing game.
1. Utilisez les opt-ins pour générer des prospects de haute qualité
Opt-in WhatsApp is getting your prospects and customers (both new and existing) to agree to providing their number to receive messages and notifications from your business via WhatsApp. However, the app mandates that businesses cannot get this opt-in via WhatsApp itself. It is usually done using a link or a banner shared through your website, mobile app, email, SMS or social media channels. Once clicked, the user is asked to provide his/her phone number and continue to chat with the business on WhatsApp. WhatsApp Marketing Guide.
Et parce que seules les personnes véritablement intéressées par les offres opt-in, les entreprises obtiennent un pool de prospects de haute qualité. Et ils ont tendance à être plus réceptifs aux communications et aux offres marketing.
Kaafmeem, a Saudi Arabian Fashion e-tailer has successfully leveraged WhatsApp opt-ins to drive more conversations and achieve business goals. Kaafmeem’s customer service team had traditionally used email and direct calls to handle sales queries, delivery information requests or questions about refunds and replacements. However, to have a direct dialogue with their customers on a user-friendly channel, they started using WhatsApp as the main communication channel, and promoted it on their newsletter, website and Instagram profile.
As a result, their CSAT (Customer Satisfaction) score bumped up to 4.5 and FRT (First Response Time) reduced from 1hr 12min to < 1min. Thus, WhatsApp became the preferred channel of communication constituting 30% of query volume and helped the company build relationships that matter.
2. Créez votre boutique de commerce électronique sur WhatsApp avec des catalogues intégrés à l'application
In-app product catalog is a great feature for businesses looking to organize, display, and market their goods and services without needing to create a website. WhatsApp’s in-app product catalog showcases your product with the help of an image and description, just like an e-commerce website. This helps users make quick purchase decisions. Payment links can be provided in the chat window itself for users to complete the purchase.
De plus, comme les utilisateurs n'ont pas à quitter le chat pour sélectionner et évaluer le produit, les entreprises concluent davantage de transactions et réduisent les abandons, offrant une expérience utilisateur unifiée.
3. Acquérir plus de clients avec des publicités click-to-WhatsApp
Typically when businesses run ads, customers usually get directed to a website. But businesses that don’t have a website can take advantage of “click to WhatsApp” ads that directly take the customer to their WhatsApp business profile. WhatsApp Marketing Guide.
Click-to-WhatsApp ads are created in Facebook Business Manager and can run on Facebook and Instagram. While creating WhatsApp ads businesses can choose their target audience similar to when they run Facebook ads. Also, one should not confuse “click to WhatsApp ads” with “WhatsApp opt-ins”. The “click to WhatsApp ads” are regular ads with CTA (Call to Action) button directing the user towards WhatsApp, whereas the WhatsApp opt-in is a process that gets initiated when a user clicks on a link/banner on your website or mobile app.
4. Générez la notoriété de la marque à l'aide de la fonction Statut
Since its introduction in 2017, one of the most popular features on WhatsApp is the Status feature, with more than 500 million users using it regularly. Businesses can capitalize on it and run brand awareness campaigns using images, videos, audio, and links.
Source-Buffer
Lorsque vous utilisez la fonction d'état, assurez-vous de garder les éléments suivants sous contrôle :
- Évitez d'avoir plus de 7 étages à la fois pour éviter les décrochages. le durée de publication optimale pour les histoires sur Instagram, il y a 1 à 7 histoires et comme le statut WhatsApp fonctionne également comme les histoires Instagram, les mêmes mesures peuvent être utilisées comme critère.
- Utilisez le statut pour les annonces (comme les offres ou les concours) et les mises à jour de produits.
- Ne spammez pas et évitez d'être "vendeur".
5. Créez des concours et des campagnes
Due to its instant messaging feature, WhatsApp is a great platform for brand-related contests and campaigns. The key to a successful campaign is to encourage your audience to engage with you directly on WhatsApp.
Here is an innovative campaign launched by Absolut Vodka to communicate an exclusive Absolut Unique launch party in Argentina. In this campaign, they devised a unique WhatsApp based campaign for their limited edition bottles that required users to interact with Sven, a virtual doorman of the party, via WhatsApp and convince him to give the party access. As users got creative this campaign resulted in 3 days of uninterrupted chat with users, a lot of buzz on social media, and more than 1000 images/videos/audio messages to convince Sven. All of this happened by running a campaign using just WhatsApp.
6. Vente incitative et vente croisée à l'aide des flux de robots WhatsApp
Saviez-vous que 35% of purchases on Amazon come from product recommendations? You can use the WhatsApp bot flow feature to recommend related products when customers make their purchases and increase order values.
7. Exécutez des promotions à l'aide de listes de diffusion
The broadcast list is a WhatsApp feature that enables users to send a message to multiple contacts at once. The benefit of using a WhatsApp broadcast list is that it gets significantly better open rates as compared to bulk emails and it gets delivered as a personal message.
While both WhatsApp business app and WhatsApp API can be used to send broadcast messages, there are some limitations when it comes to using the broadcast list from the business app. In the business app, the broadcast message can be sent to only 256 contacts at a time and all the contacts need to have been saved earlier. Whereas with a tool like EnvoyerApp which has WhatsApp API integration capability, there is no limitation on the number of contacts businesses can choose to send broadcast messages and there is no need to save contacts, as the contacts are accessed through API calls. So, if you are a business looking to run high volume promotions using the broadcast list, WhatsApp API is the way to go.
8. Recueillir des témoignages de clients pour une preuve sociale
In order to understand customers and increase retention, it’s very important to get customer feedback. While bad reviews help you pinpoint the gaps and improve the business processes, great reviews when used for social proofing can get you more business. Although feedback can be obtained by using survey forms and email, these channels see only 20-30% open rates with even lower response rates. Compared to email, using WhatsApp to collect customer feedback can deliver much better results as the open rates are an extraordinary 99% avec taux de réponse 40%.
Groupe SENS, an Argentina based insurance company has been sending proactive messages using WhatsApp to collect customer feedback. Due to the ease with which customers could give feedback, SENS was able to receive a large number of positive ratings resulting in 5/5 CSAT. This led to an increased volume of leads and improved sales significantly. WhatsApp Marketing Guide.
Application WhatsApp Business ou API WhatsApp ? Lequel convient à votre entreprise ?
Outil marketing pour les micro-entreprises : application WhatsApp Business
By definition, a micro business is a company with fewer than five employees. Such businesses often rely on a single marketer, who handles the entire volume of queries, complaints, and grievances. As the WhatsApp Business app allows only single user operability, the business app is meant for micro-businesses. The app equips businesses with basic automation features such as greetings, away messages, and quick replies to FAQs, without the provision for chatbots. Devoid of CRM or CMS integration, the Business app requires you to manually add contacts and allows broadcasting to only 256 users at a time. So, if you feel that the WhatsApp Business app is the right tool for you then we encourage you to read comment utiliser whatsapp pour les affaires pour le configurer et commencer tout de suite.
Outil marketing pour PME et grandes entreprises : WhatsApp Business APIs
Business API differs from Business App in terms of automation features, bots, and the flexibility to integrate with other tools. It’s suitable for organizations with medium to large workforces, and multiple marketing professionals handling high query volumes. WhatsApp Marketing simple Guide.
Sa programmabilité permet une intégration avec les logiciels CRM, CMS et CSS, permettant des stratégies marketing plus larges et plus impliquées. Cela permet aux organisations de déployer Automatisation WhatsApp pour les tâches laborieuses répétitives et mobiliser les ressources de tous les départements dans leurs efforts de marketing.
Suprdaily – an Indian subscription-based online delivery company for milk & daily groceries, recently shifted from WhatsApp business app to WhatsApp API due to an increase in queries post-COVID as people ventured out less. As the demand for their services grew by 10x, it became impossible for the business to handle such huge query volume with the single-agent limitation of the WhatsApp business app. As a significant portion of the user base were more comfortable with WhatsApp than in-app chat, they decided to retain the channel but were on the look-out for a solution to sustain the query volume and help them upscale their business. During this phase, they evaluated and decided to go with EnvoyerApp - WhatsApp l'intégration.
En conséquence, Suprdaily a pu faire évoluer son équipe d'assistance Whatsapp d'un seul agent à plus de 50 agents et ils sont désormais capables de gérer plus de 4000 messages par jour. Dans le processus, ils ont également réduit considérablement les coûts opérationnels.
Simple, mais pas limité : la flexibilité de WhatsApp et la nouvelle normalité
En fin de compte, le marketing dans la « nouvelle normalité » se résume à quelques aspects sensibles au facteur temps : les communications de crise, une approche basée sur l'empathie, l'humanisation de votre marque et des stratégies rentables.
WhatsApp witnessed a 40% surge in usage globally post the COVID-19 outbreak. But this isn’t a newly found thing, it is a circumstance driven validation of WhatsApp – as simple to use but a feature-rich platform which is cost-effective, personalized, and a great channel for one-on-one marketing communication.
Pour créer et envoyer une campagne marketing massive via Whatsapp, essayez EnvoyerApp. En utilisant SendApp, vous pouvez créer, programmer et envoyer des messages groupés à tout le monde via Whatsapp.
merci à l'équipe sendapp
excellent outil