Começando com WhatsApp? Great! Time to develop a WhatsApp strategy and to let your (potential) customers know that they can engage with your brand on their favorite messaging channel. Here are some of our best practices to start the conversation right away! 5 ways to direct your customers to WhatsApp.
#1 - USE QR-CODES DO WHATSAPP ONLINE E OFFLINE
Create your own and unique WhatsApp QR-codes. When a QR-code is scanned, a conversation will automatically launch on your customers WhatsApp app. Each QR-code can include a different and predefined message to make conversations even more effortless! QR-codes can be used online (on your website, chat, …) or offline (for marketing purposes, loyalty cards, packaging, receipts, …) With QR-codes, the possibilities for starting a WhatsApp conversation are limitless!
Inclua um link direto para seus aplicativos de mensagens com um código QR exclusivo
Use a WhatsApp QR-code on your homepage
Use um código QR exclusivo em seus cartões de fidelidade e inclua uma mensagem predefinida
#2 - DESLIGUE SUAS CHAMADAS PARA O WHATSAPP
Solve your queues of calls during peak hours. With IVR (Interactive Voice Response) you can deflect calls to WhatsApp. Customers can choose to leave the queue while calling (pressionando um número) and automatically proceed to a conversation in WhatsApp.
Seus clientes podem ser atendidos mais rapidamente, suas filas de chamadas serão mais curtas e seus agentes serão mais produtivos (porque podem lidar com mais conversas ao mesmo tempo).
#3 - ADICIONE BOTÕES DO WHATSAPP AO SEU SITE
Don’t forget to promote your WhatsApp channel on your company website. Create buttons that link directly to a conversation in WhatsApp and include them everywhere on your website where customers try to reach out and contact you. Show them that WhatsApp is your main communication channel or include other messaging apps to let them choose their preferred way of communication.
Botões de mensagem em uma página “fale conosco”
Botões de mensagem no rodapé de um site
#4 - CRIAR ANÚNCIOS CLICANDO NO WHATSAPP
Create Facebook and Instagram Ads with a direct link to your WhatsApp channel. When your (potential) customers are triggered by your ad, they can open a conversation, just by clicking a button. Not only will you get in touch with your customers faster, it will drive your marketing and generate sales.
#5 - USE SUA ASSINATURA DE E-MAIL
It’s often forgotten but it’s easy, has a large reach and is free of charge: adding a direct link to WhatsApp in the contact details of your email signature. You can include a wa.me link in your agents personal email signature or even in the footer of your monthly newsletter.
Pronto para iniciar a conversa?
These are just a few of the ways in which you can engage customers to reach out on WhatsApp. Every industry or business has its own unique customer journey, and it’s crucial to offer your customers a chance to reach out during every touch point. Leading your customers to WhatsApp will result in higher productivity rates, lower costs and a rise of customer satisfaction. So get ready to start the conversation!
Para criar, agendar e enviar uma campanha de marketing massiva para todos os seus contatos do whatsapp e quaisquer outros contatos externos, experimente o SendApp.
Pontos incríveis. Excelentes argumentos. Mantenha o bom trabalho.
Bom artigo. Estou passando por alguns desses problemas também..
padrões php