How to Write a Promotional Message WhatsApp Perfect
WhatsApp has transformed into an essential tool for corporate communication, thanks to its widespread diffusion and high message reading rates. When talking about promotional messages on WhatsApp, the goal is to write content that is short, clear and, above all, effective. Below, a step-by-step guide to creating the perfect promotional message on WhatsApp, focusing attention on several crucial aspects.
The Ideal Length
The first step is brevity: messages must be concise. Before sending, try sending the message to yourself and see if it requires “continue reading” to be viewed in full. If so, consider shortening it.
Structure of the Message
A well-structured message generally follows this sequence:
– Greeting and Introduction: Start with a greeting and briefly introduce yourself.
– Product Benefits: List the benefits concisely.
– Offer Details: Provide details of the offer, emphasizing elements such as scarcity or urgency.
– Call to Action (CTA): Concludes with a clear action the recipient should take.
– Final greetings: A touch of friendliness at the end.
Tone of Voice
The tone of communication must reflect the brand, while maintaining an approach that is natural for the WhatsApp platform. Confidentiality and personalization are key.
Attachments
Use quality attachments (photos, videos, PDFs) to make the message more engaging. These elements must be directly linked to your offer.
Copywriting
Pay attention to grammar and punctuation. Avoid spelling errors and take care of the wording of sentences to be clear and direct.
Formatting and Emoji
Use formatting (bold, italic) to highlight important parts of the text. Emojis can add a little pop to your message, but use them sparingly.
CTA
The Call to Action is fundamental: it must be clear and direct the recipient towards the desired action. Choose the action that best suits the context of your promotional message.
Segmentation
Make sure you send relevant messages to a well-defined audience. Segmentation allows you to personalize offers based on the specific interests of your customers, thus increasing the effectiveness of your message.
Conclusion
Creating the perfect promotional message on WhatsApp requires attention to detail and a good understanding of your audience. By following these steps, you will be able to effectively engage your customers, promoting your offers in a direct and personal way. Remember: the key to success on WhatsApp is the ability to create messages that are not only read but also appreciated by your audience.
