How to Write a Promotional Message WhatsApp Perfect
WhatsApp has become an essential tool for business communication, thanks to its widespread use and high message read rates. When it comes to promotional messages on WhatsApp, the goal is to write content that is short, clear, and, above all, effective. Below is a step-by-step guide to creating the perfect promotional message on WhatsApp, focusing on several crucial aspects.
The Ideal Length
The first step is brevity: messages should be concise. Before sending, test the message yourself and see if it requires a "continue reading" button to be fully displayed. If so, consider shortening it.
Structure of the Message
A well-structured message generally follows this sequence:
– Greeting and Introduction: Start with a greeting and briefly introduce yourself.
– Product Benefits: List the benefits concisely.
– Offer Details: Provide details of the offer, emphasizing elements such as scarcity or urgency.
– Call to Action (CTA): Concludes with a clear action the recipient should take.
– Final greetings: A touch of kindness at the end.
Tone of Voice
The tone of communication must reflect the brand, while maintaining an approach that feels natural for the WhatsApp platform. Confidentiality and personalization are key.
Attachments
Use quality attachments (photos, videos, PDFs) to enhance your message. These elements should be directly related to your offer.
Copywriting
Pay attention to grammar and punctuation. Avoid spelling errors and take care of the wording of sentences to be clear and direct.
Formatting and Emoji
Use formatting (bold, italics) to highlight important parts of your text. Emojis can add a touch of liveliness to your message, but use them sparingly.
CTA
The call to action is crucial: it must be clear and direct the recipient towards the desired action. Choose the action that best fits the context of your promotional message.
Segmentation
Make sure you're sending relevant messages to a well-defined audience. Segmentation allows you to personalize offers based on your customers' specific interests, thus increasing the effectiveness of your message.
Conclusion
Creating the perfect promotional message on WhatsApp requires attention to detail and a thorough understanding of your audience. By following these steps, you'll be able to effectively engage your customers, promoting your offers in a direct and personal way. Remember: the key to success on WhatsApp is the ability to create messages that are not only read but also appreciated by your audience.
