TikTok for Business.
The platform for short videos has just launched TikTok For Business, the brand that identifies the global platform that hosts all current and future marketing solutions for brands.
“TikTok For Business solutions are designed to offer brands and their marketing departments tools for creating creative storytelling, able to engage the community of TikTok with their message ", we read in press release on the blog.
Creativity within reach of brands on TikTok
In recent years, the brands that have entered most successfully in tune with the community TikTok they succeeded not because their campaigns featured the most glossy commercial or the most famous testimonial, but thanks to the ability to engage users creatively and create a connection with them through emotions, actions and sounds.
Today, with TikTok For Business, marketing departments will have new tools to be discovered and connected with communities.
Among the objectives that can be achieved:
Growth as well as creativity:
- for marketing, as well as an unmissable destination, TikTok it is also a platform with growth potential to be exploited, based on entertainment, which offers both users and brands the right tools to tell their story.
Sight, sound, movement:
- with TikTok, marketers can leverage the context of mobile devices, starting with sounds. And the opportunities to use them are many: music, sound effects, playbacks, reactions and much more.
An inclusive and participatory community:
- the raison d'etre of TikTok it is "being together". An original opportunity for marketers to create something that becomes part of our community. Up TikTok, people can get so involved and inspired by a marketing campaign that they create their own version. And brands can experience the impact of their campaign on people live.
Knowledge and culture for all:
- TikTok it is an open platform, where anyone and any brand can be discovered. Up TikTok new things are known every day, in an open and inclusive way.
Simple and smooth solutions:
- the products of TikTok they bring results on all marketing touchpoints and allow rich and immersive storytelling. Video flawless, full-screen, native video in the user experience. Working with many industry-leading third parties, they are also developing a suite of measurement solutions. The latest augmented reality effect for brands, Branded Scan, is a new product that allows users to have an augmented reality experience with any brand.
Not ads, but TikToks
TikTok is a platform designed to inspire authentic creative content found only on TikTok.
For brands, this opens up an entirely new window of opportunity to create content that speaks to people, inviting the community to join the conversation and “to do a TikTok".
With the launch of TikTok For Business, the company wants to combine the creativity and positivity of the community with solutions designed for companies so that they grow together.
On the platform it is now possible to find and know solutions, measurement tools and metrics, inspirational posts, resources and news useful for brands.