You've heard of Whatsapp, chances are you're already using it to talk to friends and family, which is no surprise as it's one of the most trusted personal communication apps in the world, currently used by over 2 billion people around the world and still growing. Pretty impressive stuff.
For many users, WhatsApp is seen as a digital extension of their living room, a way to chat with trusted people in a secure environment. Wouldn't it be great if companies could harness this power; penetrate the inner circle of trust, speak with customers one-on-one, and remain on their contact list as a welcome and valued guest?
Reaching that point of acceptance can be challenging, requiring careful consideration and a conversational strategy—something very different from standard SMS messaging, which consumers can quickly tire of and mark as spam.
We're happy to say that we can help you access that circle of trust, and we can also give you guidance on how to put together a conversation strategy to help you build trust, stay relevant, and maintain your place there.
The WhatsApp Business API is currently in limited availability through select solution providers globally. We're proud to be one of the official providers, making us perfectly positioned to help you take your conversation strategy to the next level.
What makes the WhatsApp Business API so special?
Consumers today have high expectations about the customer journey, consider messaging crucial in their purchasing process, and rely on it to deliver a seamless experience. Recent research by Sentient Decision Science in a survey commissioned by Facebook It shows how much. Over 701 of the 8,000 respondents use messaging at all stages of the buyer journey:
- Pre-purchase - to make a general request or ask for information about a product or service
- Buyer: to complete a purchase or make an appointment
- Post purchase: to get support for products / services or comments on a product
If you can't meet your customers' conversational needs with a secure and reliable messaging platform, you can be sure that your competition will be there to pick up the pieces.
That's why the WhatsApp Business API is so special—not only because it can meet your customers where they prefer to do business, but also because it's a powerful guided brand experience that supports rich media (photos, hyperlinks, PDFs), has unlimited characters, and keeps all chats archived in the same conversation for easy reference.
It all comes down to integrating conversations in the right place at the right time in the customer journey, keeping friction to a minimum and delighting customers at every possible point in their shopping journey.
How to get started
Integrating WhatsApp Business into your strategy is a simple 6-step process:
- Map the path of your customers and all points of friction along the path
- Identify opportunities to reduce any friction with timely notifications
- Decide on an integration approach: Engage an experienced solution provider, such as Sinch
- Set the required notification messages
- Promote discovery and ask for customer consent at the right touchpoints
- Agree on metrics and measure results
