You've heard of Whatsapp, chances are you are already using it to talk to friends and family which is not surprising as it is one of the most trusted personal communication apps in the world, currently used by over 2 billion people around the world and still growing. Pretty awesome stuff.
Per molti utenti, Whatsapp è visto come un’estensione digitale del soggiorno, un modo per “chattare” con persone fidate in un ambiente sicuro. Non sarebbe bello se le aziende potessero sfruttare tale potere; penetrare nella cerchia interna della fiducia, parlare con i clienti uno a uno e rimanere nella lista dei contatti come ospite gradito e apprezzato?
To reach that point of acceptance can be a challenge, it takes careful consideration and a conversation strategy - something very different from regular SMS messaging that consumers can quickly tire of and flag as spam.
We are pleased to say that we can help you access that circle of trust, we can also give you guidance on how to put together a conversation strategy to help you build trust, stay relevant and keep your place there.
L’API Whatsapp Business è attualmente in disponibilità limitata tramite fornitori di soluzioni selezionati a livello globale. Siamo orgogliosi di essere uno dei fornitori ufficiali: ci mette nella posizione perfetta per aiutarti a elevare la tua strategia di conversazione al livello successivo.
What makes the WhatsApp Business API so special?
Consumers today have high expectations of the customer journey, see messaging as crucial in their shopping process, and rely on it to deliver a seamless experience. A recent research by Sentient Decision Science in a survey commissioned by Facebook show how much. Over the 70% of 8000 respondents use messaging at all stages of the shopper process:
- Pre-purchase - to make a general request or ask for information about a product or service
- Buyer: to complete a purchase or make an appointment
- Post purchase: to get support for products / services or comments on a product
If you're unable to meet your customers' conversational needs with a secure and reliable messaging platform, you can be sure the competition will be there to pick up the pieces.
Ecco perché l’API di Whatsapp Business è così speciale, non solo perché può incontrare i tuoi clienti nei luoghi in cui preferiscono fare affari, ma anche perché è una potente esperienza di marchio guidata che supporta i contenuti multimediali (foto, collegamenti ipertestuali, PDF), ha un numero di caratteri illimitato e mantiene tutte le chat archiviate nella stessa conversazione per un facile riferimento.
It all comes down to integrating conversations in the right place at the right time in the customer journey, keeping friction to a minimum and delighting customers at every possible point in their shopping journey.
How to get started
L’integrazione di Whatsapp Business nella tua strategia è un semplice processo in 6 fasi:
- Map the path of your customers and all points of friction along the path
- Identify opportunities to reduce any friction with timely notifications
- Decide on an integration approach: Engage an experienced solution provider, such as Sinch
- Set the required notification messages
- Promote discovery and ask for customer consent at the right touchpoints
- Agree on metrics and measure results
