In the wake of Sinch's video calling white paper, in which their primary research with OnePoll identified that companies are beginning to leverage the video call; here are the top 5 reasons why video calling is the way to go for those who want to be on the cutting edge.
Nearly 40% of consumers would interact with a business via video call if given the opportunity
As a business, you want to make sure you give the customer what they want and customers today want to be able to communicate with brands appropriately. In fact, 1 in 3 of the consumers we interviewed had already interacted with a brand via video call; it is a medium that is becoming more familiar, especially when it comes to solving simple problems or just getting advice.
Over 70% of enterprises believe video calling has the potential to improve customer service and make them more accessible
The customer is always right, right? When it comes to ways to improve the customer experience; all businesses should sit and listen or risk losing customers. Companies today need to be more available and stop hiding behind huge impersonal call centers. it's time to actually talk to customers, face to face and when that's not possible in person, video calling is the best thing to do.
Businesses believe video calling could reduce the costs of the 50%
In addition to reducing overheads such as the high costs associated with mobile and international phone calls, video calling can also reduce time lost due to missed or forgotten appointments, as well as offering the potential to reduce the cost of business travel such as flights, hotels etc., allowing colleagues from all over the world to get together without even leaving the office.
Nearly 25% of customers surveyed would consider switching to a bank or doctor who offered VIdeo Calling as a service
Nobody wants their customers to jump into competition. You've worked hard to gain those customers, so you want to hang on to them. One sure way to do this is to make sure they are happy. Keeping up with the tech savvy customer by offering video calling might be a deal breaker for some, particularly i Millennials, the 50% of which brands are expected to offer video calling.
The 81% of customers who interacted with a business via video calls believe the experience is positive
If you want your customers to feel positive about your brand, you need to add video calling to your arsenal of communication methods. Everyone likes to have a good experience with a company, it gives you a good feeling, makes you want to tell friends and family what a great experience you have had and makes you more likely to recommend their services next time someone asks. .
