Do you own a restaurant or grocery store? Don't trust delivery apps? In this article, we'll teach you how to make WhatsApp your business's greatest ally. How to use WhatsApp for delivery.
Why use WhatsApp for delivery instead of other apps?
As you know, delivery apps charge a fee of around 30% on every purchase your users make, which means you need to raise your prices as well to stay profitable.
Furthermore, these apps often ask you to run promotions to increase awareness of their product. On the other hand, if you don't offer deals, the apps make your business less visible. These discounts are attractive for users, but they're unsustainable for businesses.
With WhatsApp there are no commissions and you decide how and when to offer promotions. We recommend that you use the Business version of WhatsApp.
Read here because that version is your best option.
Using WhatsApp Business for delivery
1- Promote WhatsApp Business EVERYWHERE!
You should promote your WhatsApp Business number on all your platforms. This will encourage customers to contact you, expanding your contact base. Here are some ideas:
- Put your WhatsApp number on your website. It's important to do this with a large, prominent WhatsApp button.
- Share it on Facebook and Instagram.
- Ask your customers directly to save you in their contacts.
- Use the signs with your number.
- Hand out flyers.
2- Create distribution lists
WhatsApp has a super easy way to create mailing lists. But be careful! If you send intrusive messages or messages to people outside your contact list, WhatsApp may classify you as spam... and your account will be suspended. 😐
3- Verify your WhatsApp Business account
A verified account (with the WhatsApp green checkmark) gives your business more gravitas, which helps customers trust that they will receive what they ordered, the way they ordered it.
WhatsApp delivery app
You can find some tech solutions online that promise to help you use WhatsApp for delivery.
WhatsApp OrderingThis allows you to create a menu using an e-commerce platform. It also provides some basic reporting.
Chatomático: This is a chatbot that lets you configure responses to common questions. For example, you can include your menu so customers can choose what they want. The interface is only in Spanish, so if your team doesn't speak that language, you might want to explore other options.
These apps certainly have features designed for delivery. But there's a big problem:
😱THEY ARE NOT OFFICIAL APPS INTEGRATED WITH WHATSAPP!!!!🚨
And why is this a problem?
As WhatsApp explains in their policies, unauthorized independent providers offering services through the messaging app do not comply with their Terms of Service.
If you work with one of these apps, they may eventually block your ability to message your customers. Even worse, your entire account could be suspended.
The ultimate way to use WhatsApp for delivery
What if I told you that there is software that:
- It is officially authorized by WhatsApp (so there is no risk of your account being suspended).
- Makes it easy to send automated messages with relevant information a hundreds of contacts per day (again, RISK FREE).
- It allows you to create free WhatsApp buttons for your website, no coding knowledge is needed.
- It does not charge commissions on the products you sell.
- Offers conversation reports you have with your customers (response times, messages sent, conversation duration, agent rankings and much more).
