and errors in WhatsApp Marketing: a warning for companies
Nike Italia recently launched a WhatsApp Marketing campaign which, rather than exciting, offered an insight into what not to do in this area. Their initiative revealed several critical aspects in managing customer-company communication via this platform.
The clumsy attempt
Starting with a QR code on a digital landing page, rather than an intuitive click-to-chat, the first interaction proved to be impractical. An initiative like this on WhatsApp requires immediate ease of use, without forcing the user to jump between different devices.
The empty chat
Within the chat, there was no welcome message or instructions on what to do or write. An autoresponder could have made a difference, welcoming the user and guiding them through the next steps, but its absence left a communication gap that is unacceptable in today's digital marketing.
The wrong choice of platform
Using the standard version of WhatsApp, rather than the Business version, took away the opportunity to explore the potential of a well-structured catalog and other essential features for an optimal shopping experience.
Late and unoptimized response
The response that arrived after a long wait was a block of text that was difficult to read, unappealing and far from being an effective communication.
The added value of Sendapp in WhatsApp Marketing
This is where Sendapp, an innovative platform for WhatsApp Marketing, comes in. Sendapp is a tool that allows you to automate communications, organize an interactive product catalog, and provide instant customer responses thanks to an advanced autoresponder system. This ensures a superior user experience and keeps customers engaged and informed, increasing the likelihood of conversions and loyalty.
Conclusions and future prospects
The Nike experience serves as a reminder: WhatsApp Marketing requires a thoughtful approach and dedicated tools. Sendapp emerges as a crucial resource in this scenario, offering companies the ability to implement an effective, personalized, and automated communication strategy that enhances every customer touchpoint. With Sendapp, WhatsApp Marketing becomes a powerful ally for business, avoiding the mistakes Nike made and transforming the messaging platform into a true sales and engagement tool.
