Whatsapp and positive reviews: an essential guide
In the digital age, a company's online reputation is crucial. One of the most valuable resources for building it are positive reviews. WhatsApp, with its immediate connection ability, proves to be an effective tool to facilitate this process. In this article, we will explore how to use WhatsApp to collect positive reviews, thereby improving the credibility and attractiveness of your business.
Feedback vs. Reviews: Let's clarify
Before proceeding, it is important to distinguish between feedback and reviews. Feedback is a comment or rating that customers share directly with the company, often privately, to express their satisfaction or dissatisfaction. Reviews, on the other hand, are public ratings that customers leave on online platforms, accessible to a wider audience.
Strategies for Receiving Positive Reviews
The key to getting positive reviews is, of course, offering a service or product that meets or exceeds customer expectations. However, even while providing an exceptional experience, sometimes you need to actively encourage customers to share their positive experience. Here's how WhatsApp can be used for this purpose:
1. Request Feedback:
Start by asking for direct feedback on WhatsApp immediately after purchasing or experiencing the service. This initial step will help you filter satisfied customers, increasing your chances of getting positive reviews.
2. Invitation to Review
For customers who have expressed satisfaction, proceed by sending a second message on WhatsApp inviting them to leave a review on a platform of your choice, such as Google My Business or TrustPilot. Be sure to explain the importance of positive reviews to your business and, if possible, provide an incentive to encourage them to take the time to write the review.
3. Facilitate the Process:
Make the process as simple as possible by including a direct link to the review page in your WhatsApp communication. Remember, the fewer obstacles your customers face, the more likely they are to complete the action.
4. Management of Negative Reviews:
If you receive negative feedback, WhatsApp offers an immediate opportunity to respond and resolve the issue. This can not only turn a negative experience into a positive one but also shows your customers that you truly care about their opinion.
Create an Automatic Review Request System on WhatsApp
For businesses with a high volume of customers, manually managing review requests can be impractical. This is where Sendapp comes into play, an innovative platform that allows you to automate the sending of personalized campaigns via WhatsApp. Thanks to Sendapp, you can set up automatic messages to request feedback and reviews, segment your customers based on their experience, and even send personalized thanks to those who have left a positive review. This not only optimizes your time but also increases the effectiveness of your review collection strategy.
Conclusion
Positive reviews are a valuable asset for every company. By using WhatsApp strategically and leveraging solutions like Sendapp for automation, you can significantly increase the number and quality of online reviews of your business. Remember: a good reputation builds trust, and trust attracts customers.
