Using WhatsApp for the Marketing in Medical and Dental Centers
Marketing is coming to WhatsApp for medical and dental professionals. The beloved messaging app offers significant benefits for improving communication with patients. WhatsApp is currently the most used and popular app, with a virtually guaranteed read rate for every message sent. This makes it the most cost-effective marketing option currently available.
By using it for a medical center or dental practice, you can extend and enhance your relationship with your customers. Not only does it improve patient relationships, but it can also increase visits and bookings, and boost revenue. With multiple emails, your business can benefit greatly with promotional offers sent directly to your patients via WhatsApp.
However, it's important to abandon the "the more people you reach, the better" mentality. This approach isn't effective on WhatsApp. Users don't tolerate unwanted messages or offers they're not interested in. Instead, the approach needs to shift to an "anti-spam" approach. This method requires building a lasting and mutually beneficial relationship with patients, offering relevant and interesting offers based on their individual characteristics.
To use WhatsApp effectively, it's important to consider principles such as message personalization, appropriate frequency, and message variety. It offers a balance between promotional offers and valuable content such as tutorials or health tips.
WhatsApp can also help improve your practice's online reputation by getting positive reviews. By leveraging the power of this app, you can efficiently request feedback, block potential negative reviews, and continuously improve your online reputation.
whatsapp for dentists
Finally, WhatsApp can also be an effective tool for acquiring new customers. Combined with social media content, your business can achieve greater visibility. This is especially important given the increased need to invest in paid advertising to gain visibility online and on social media.
In summary, if used properly, WhatsApp can become an exceptional marketing tool for your medical or dental practice, increasing your visibility, improving patient relationships, and optimizing your business opportunities.
Reaching a large number of customers is a delicate process. It requires careful planning, selecting the most appropriate contact method, and creating the most effective promotion to encourage inactive customers to return.
Improve your healthcare center's presence with SendApp! We mentioned the problem of social media visibility. You might spend a lot of time each month creating valuable content, using valuable resources or even hiring professionals, only to find that your posts receive only a few likes. This isn't necessarily your marketing agency's or social media manager's fault. The problem is that platforms like Facebook, Instagram, and TikTok are increasingly prioritizing sponsored content. This means you need to invest more to reach your audience. However, SendApp can help you enhance your images, videos, graphics, and texts for free.
That's what it takes: a little strategy and education. You need to know how to make the best use of two important resources: multimedia messages-such as a patient witnessing a successful treatment or a video in which a doctor explains how a procedure is performed; and status updates-an often-overlooked feature that protects you from seeming intrusive by allowing your contacts to voluntarily view them.
Managing appointments and bookings is crucial for your healthcare center. It's frustrating to wait for patients who don't show up and lose potential revenue. Unlike email and SMS, SendApp is the perfect tool for scheduling your appointments with automated systems that send confirmations, reminders, and feedback requests at the right time. This system not only reduces missed appointments, but also gives customers the ability to notify you via chat in the event of unexpected events, offering highly professional service.
For regular medical services, such as check-ups and follow-ups, SendApp offers a scheduled messaging system that can automatically send appointment requests at the right time.
Depending on your working method, you might opt to include a booking link, schedule a call, or schedule an appointment directly via chat. The important thing is to provide a pleasant and professional service that builds patient loyalty and improves the relationship with them.
SendApp can be easily integrated with existing systems for doctors, physical therapists, or dentists. You don't necessarily have to change your way of working; SendApp should make things easier for you.
Finally, if your healthcare center has a large number of active clients, you'll likely need an advanced SendApp system with automated messaging and the ability to send multiple messages. Which tool to choose depends on several factors, such as the number of active clients, internal technical expertise, and automation needs.
Remember, the goal is to choose the tool that best suits your needs and allows you to maintain and improve your communication with patients.
Use SendApp messages for your medical and healthcare services, sending unlimited, personalized messages, even reaching those who haven't saved your number. This tool's strength is its ease of use. To send messages, simply choose the customer group you want to target, compose your message, and send.
If you want to fully leverage the potential of your medical or dental practice through marketing via SendApp, you'll now have a guide to help you. Since 2018, we've specialized in conversational marketing and focused on the use of SendApp. Medical and dental practices, as well as clinics, are among the many businesses we've helped build lasting and beneficial relationships through chat.
It won't be a surprise when I tell you that SendApp is the ideal communication tool for these activities. Want to find out how we can help you? You can start with our free test: a short, fun and interactive questionnaire, like a chat. You'll receive a video with my opinion on your specific situation: how you use chats today, what areas you need to improve, and what you can do to optimize SendApp for your medical center.
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