Do you own a restaurant or grocery store? Don't trust delivery apps? In this article we will teach you how to make WhatsApp your company's greatest ally. How to use WhatsApp for delivery.
Why use WhatsApp for delivery versus other apps?
As you know, delivery apps charge a fee of around 30% on every purchase your users make, which means you need to raise your prices as well to stay profitable.
Additionally, these apps often ask you to run promotions to raise awareness of their product. On the other hand, if you don't offer offers, apps make your business less visible. For users, these discounts are attractive, but they are not sustainable for businesses.
With WhatsApp there are no commissions and you decide how and when to offer promotions. We recommend that you use the Business version of WhatsApp.
Read here because that version is your best option.
Using WhatsApp Business for delivery
1- Promote WhatsApp Business EVERYWHERE!
You should promote your WhatsApp Business number on all platforms you have. This will encourage customers to contact you, expanding your contact base. Here are some ideas:
- Put your WhatsApp number on your website. It is important to do this with a large and obvious WhatsApp button.
- Share it on Facebook and Instagram.
- Ask your customers directly to save you in their contacts.
- Use the signs with your number.
- Hand out flyers.
2- Create distribution lists
WhatsApp has a super easy way to create distribution lists. But be careful! If you send intrusive messages or messages to people who are not on your contact list, WhatsApp may classify you as spam… and your account will be suspended.
3- Verify your WhatsApp Business account
A verified account (with the green WhatsApp tick) gives your business more gravitas, which helps customers trust that they will receive what they ordered, the way they ordered it.
WhatsApp delivery app
You can find some tech solutions online that promise to help you use WhatsApp for delivery.
WhatsApp Ordering: this allows you to create a menu using an e-commerce platform. It also provides some basic reports.
Chatomático: This is a chatbot that allows you to set answers to common questions. For example, you can include your own menu to allow the customer to choose what they want. The interface is in Spanish only, so if your team doesn't speak that language, maybe you should try other options.
These apps definitely have features designed for delivery. But there is a big problem:
😱 THERE ARE NO OFFICIAL APPS INTEGRATED TO WHATSAPP !!!!🚨
And why is this a problem?
As WhatsApp explains in their policies, unauthorized independent providers offering services through the messaging app do not comply with their Terms of Service.
If you work with one of these apps, it is possible that at some point they may block your ability to message your customers. Even worse, your entire account could be suspended.
The ultimate way to use WhatsApp for delivery
What if I told you that there is software that:
- It is officially authorized by WhatsApp (so there is no risk of your account being suspended).
- Makes it easy to send automated messages with relevant information a hundreds of contacts per day (again, RISK FREE).
- It allows you to create free WhatsApp buttons for your website, no coding knowledge is needed.
- It does not charge commissions on the products you sell.
- Offers conversation reports you have with your customers (response times, messages sent, conversation duration, agent rankings and much more).
