Anfangen mit WhatsApp? Great! Time to develop a WhatsApp strategy and to let your (potential) customers know that they can engage with your brand on their favorite messaging channel. Here are some of our best practices to start the conversation right away! 5 ways to direct your customers to WhatsApp.
#1 - VERWENDEN SIE WHATSAPP QR-CODES ONLINE & OFFLINE
Create your own and unique WhatsApp QR-codes. When a QR-code is scanned, a conversation will automatically launch on your customers WhatsApp app. Each QR-code can include a different and predefined message to make conversations even more effortless! QR-codes can be used online (on your website, chat, …) or offline (for marketing purposes, loyalty cards, packaging, receipts, …) With QR-codes, the possibilities for starting a WhatsApp conversation are limitless!
Fügen Sie einen direkten Link zu Ihren Messaging-Apps mit einem eindeutigen QR-Code hinzu
Use a WhatsApp QR-code on your homepage
Verwenden Sie einen eindeutigen QR-Code auf Ihren Kundenkarten und fügen Sie eine vordefinierte Nachricht hinzu
#2 - DEFLEKTIEREN SIE IHRE ANRUFE AN WHATSAPP
Solve your queues of calls during peak hours. With IVR (Interactive Voice Response) you can deflect calls to WhatsApp. Customers can choose to leave the queue while calling (durch Drücken einer Nummer) and automatically proceed to a conversation in WhatsApp.
Ihre Kunden können schneller beantwortet werden, Ihre Anrufwarteschlangen werden kürzer und Ihre Agenten werden produktiver (weil sie mehr Gespräche gleichzeitig führen können).
#3 - Fügen Sie Ihrer Website WHATSAPP-Schaltflächen hinzu
Don’t forget to promote your WhatsApp channel on your company website. Create buttons that link directly to a conversation in WhatsApp and include them everywhere on your website where customers try to reach out and contact you. Show them that WhatsApp is your main communication channel or include other messaging apps to let them choose their preferred way of communication.
Nachrichtentasten auf einer Seite "Kontakt"
Nachrichtenschaltflächen in der Fußzeile einer Website
#4 - ERSTELLEN SIE CLICK-TO-WHATSAPP-ANZEIGEN
Create Facebook and Instagram Ads with a direct link to your WhatsApp channel. When your (potential) customers are triggered by your ad, they can open a conversation, just by clicking a button. Not only will you get in touch with your customers faster, it will drive your marketing and generate sales.
#5 - BENUTZEN SIE IHRE E-MAIL-UNTERZEICHNUNG
It’s often forgotten but it’s easy, has a large reach and is free of charge: adding a direct link to WhatsApp in the contact details of your email signature. You can include a wa.me link in your agents personal email signature or even in the footer of your monthly newsletter.
Bereit, das Gespräch zu beginnen?
These are just a few of the ways in which you can engage customers to reach out on WhatsApp. Every industry or business has its own unique customer journey, and it’s crucial to offer your customers a chance to reach out during every touch point. Leading your customers to WhatsApp will result in higher productivity rates, lower costs and a rise of customer satisfaction. So get ready to start the conversation!
Senden Sie SendApp, um eine umfassende Marketingkampagne zu erstellen, zu planen und an alle Ihre WhatsApp-Kontakte und andere externe Kontakte zu senden.
Unglaubliche Punkte. Hervorragende Argumente. Mach weiter so.
Guter Artikel. Ich habe auch einige dieser Probleme..
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