How to use Telegram to do business.
How to use Telegram to do business:
Digital is a continuous and varied offer of benefits business tools, which are intertwined with our personal and daily use of them. Think of social networks, think of blogs and information searches, and think of instant messaging apps.
A specific example? TelegramThe increasingly popular instant messaging app, used for personal conversations, can offer you marketing and communication opportunities that you should start considering in your strategy because they could prove more beneficial than you think.
How to use Telegram for your business? Here are some concrete suggestions.
Telegram marketing and business tool
It's an excellently developed app: it offers a secure messaging system, allows sharing of large files, and makes it possible to communicate with large groups of people.
And it offers many valuable marketing and business opportunities. Here they are!
1. Telegram is a tool for connection and comparison
Telegram is a powerful connection tool: the groups you can create through the platform can count up to 200 subscribers, super-groups go up to 5,000 subscribers, a huge number.
Groups and super-groups are dialogue, they are sharing, they are comparison and this is exactly what will make it possible for you to establish a direct and human relationship with your target audience or with a particular segment of it.
There is also another very important advantage: it is possible to join Telegram groups via the link that the app generates, therefore without necessarily having to use personal contact information, such as the telephone number (as happens, for example, on Whatsapp).
2. Telegram is a tool for sharing and promoting content
A useful and valuable Telegram tool are the channels, which can be public or private and to which you can invite people to join. Unlike groups and supergroups, channels are characterized by one-way communication: only the person who creates the channel can manage it, posting messages and content.
Here, what you post on the channels becomes a sort of newsletter, but more practical and faster. This is the ideal place to attract and entertain people interested in your brand, to stimulate their curiosity with ad hoc content, to share and promote your messages to a pre-selected target.
Why? Both because the content is faster and more immediate and because it's easier to consume a message on your smartphone than an email.
3. Telegram is an internal communication tool
Telegram is also an effective internal communication tool, because shortens distances and facilitates the management of daily work, a fundamental aspect for a brand's productivity, yet too often underestimated.
Whether via the smartphone app or the web app (therefore accessible from desktop), Telegram is a practical tool that makes communication between team members smoother, faster, and more immediate.
For example, mentions can be used to draw the attention of a specific person; hashtags allow you to categorize all messages related to a specific topic; you can reply directly to a message in the chat feed; and you can share files up to 1.5 GB in size without compressing them, which would otherwise result in a loss of quality, as happens on WhatsApp.
4. Telegram is a Social Customer Care tool
Customer care has been increasingly delivered through social media for some time now because they are more convenient, faster, and more immediate than traditional communication tools.
Telegram can also be a useful and valuable tool Social Customer Care tool, both because groups guarantee direct and rapid communication and because, through a live chat or a dedicated Social Customer Care bot (such as those set up to automatically respond to FAQs about the brand or product use or the returns and refunds policy), you can offer accurate assistance to your customers in real time.
5. Telegram and bots are a promotional tool
A bot is a kind of non-human user capable of performing actions automatically and instantly. In short, immediacy, speed, efficiency, and opportunity—bots are all this. That's why they can be a valuable promotional tool for your brand.
Think about chatbot, or bots that automatically start and maintain conversations, and which can therefore facilitate and induce an uncertain user to purchase, supporting and guiding them in their choice.
The bots that send alerts regarding specific news of interest to the target audience and / or promotions created ad hoc for them.
Telegram for doing business: conclusions
These are just some of the tips that can be useful for using Telegram in a business environment. If you have anything else to add, you can use the comments and let us know your experience about it.
What results have you had? Have you created a Telegram channel to give information to your customers? Or do you use Telegram only to communicate with your contacts?
