There's a whole world waiting for you behind the classic green icon of the most popular chat app in history. WhatsApp Business is here, and it could be your gateway. towards new features and tools to get in touch with customers, colleagues, collaborators and lead. Often translated as “contact,” a lead is an individual or company that has shown interest by sharing contact information, such as email address, phone number, or more..

Yes, that's right. WhatsApp gives us a lot of leeway when we try to use this online messaging app to interact with our friends. But, let's face it, there's always been… a bit of disappointment when trying to take advantage of everything in the office.

Better Telegram. Or maybe Yammer, one of the main ones social network corporate. However, the idea that WhatsApp still had some cards to play play in the business sector it was in the air.

The application's widespread use makes it a universal tool for sharing content. A concrete example? There has always been a branch of dark social which requires to integrate web pages with sharing buttons on WhatsApp and other underground channels.

Because people use chats to share content, and that's something to consider. But even professional relationships often transfer onto these realities.

The first revolution: WhatsApp Web

With WhatsApp Web you can already work in a certain way, with a desktop screen which allows you to send carefully formatted messages. Just like managing a customer service software control panel. But that's just one aspect.

The professional turn that can take most famous chat in the world It's just getting started. With WhatsApp Business, you can transform this reality into a real work tool.

Download, install and use WhatsApp Business

If you want to use the nuances of this application you can consider WhatsApp Business. Namely the professional version of the messaging app that allows businesses to stay in contact with customers. How to get this tool?

Just download it. For now it is only available on Google Play Store but the potential is infinite and growing. Think that 89% of respondents of this research signed by Twilio wants to keep in touch with companies through SMS and instant messaging apps.

And among the main solutions is WhatsApp itself. Sounds like a good reason to work hard with this app, don't you think? Here's where to start. make the most of it for your company.

Create and leverage a company web profile

Activate an official presence for your work with Google Maps address, website link, email and telephone. In the settings you must immediately optimize a number of decisive aspects for the success of your WhatsApp Business channel. In Settings, I recommend tapping on the following fields:

• Absence message.
• Welcome message.
• Quick responses.

In the first case you can define a content to send to contacts who want to interact when you are not available (you can always indicate the times), and maybe you can give indications on which email addresses to use To solve the problem, the second step involves the ability to automatically send a message when someone subscribes to your channel.

In both cases these options are activated with the ON / OFF lever and can be changed by clicking on the pencil icon. With quick replies, on the other hand, you can make conversations easier thanks to keyboard shortcutsTime is an important resource.

How to best use WhatsApp Web

You have to make sure that people are able to discover your ability to create good conversations on WhatsApp. This means you need to include a contact icon like you do on all other social networks. One small detail: now you're forced to think in mobile terms.

It's fine to have the icon on the desktop site, but don't forget that the mechanism is immediate, especially on smartphones. So make everything more essential on the dedicated version of the site. mobile navigationThe code to achieve this is simple. Here it is:

https://api.whatsapp.com/send?phone=

The cool thing is that you can add a welcome message as soon as people click the button to chat with your WhatsApp Business account. This is a great way to send special offers, gifts, discounts and all possible gifts to retain the user.

What to communicate with users with WhatsApp?

There are different ways to take advantage of WhatsApp Business. The most intuitive: make yourself available to solve problems and answer users' questions. clear passage at first glance, but in reality it can become a full-time commitment if you don't have a structure behind you to answer all the questions.

Remember that timeliness is everything, you can't make people wait 24 hours: chat is about speed and times must be halved. tone of voice It must be appropriate to the situation. Simplicity and intuitiveness, once again, are the key points.

You can add a thousand different solutions to the classic customer care function. For example, you can engage your audience and push them to message for participate in games and contests, or you can update the individual with respect to shipping. It all depends on your possibilities and needs; with WhatsApp Web, a whole new world opens up for your business.

Will you use a tool like WhatsApp Business?

Of course, it's difficult to give an answer without trying out a tool like this firsthand. But one thing is clear: we're always looking for new software to optimize work processes, to streamline the steps and make everything easier, including relationships with potential customers.

WhatsApp Business has one advantage: it is a platform known by everyone, so it will be easy to engage contacts and guide them towards professional use of this platform. Do you think this is the natural evolution of the web's most popular chat? Leave your thoughts in the comments.