C’è un mondo che ti aspetta dietro la classica icona verde dell’app per chattare più famosa della storia. Whatsapp Business è qui, e potrebbe essere la tua porta d’ingresso towards new features and tools to get in touch with customers, colleagues, collaborators and lead. Often translated as a "contact", a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number ....

Già, proprio così. Whatsapp ci lascia grande spazio di manovra quando cerchiamo di usare quest’applicazione di messaggistica online per interagire con i nostri amici. Ma, diciamo la verità, c’è stato sempre a bit of disappointment when trying to take advantage of everything in the office.

Better Telegram. Or maybe Yammer, one of the main ones social network aziendali. Però l’idea che Whatsapp aveva ancora qualche carta da play in the business sector it was in the air.

The spread of the application makes it a universal tool for sharing content. A concrete example? There has always been a branch of dark social che impone di integrare le pagine web con i bottoni di condivisione su Whatsapp e altri canali sotterranei.

Because people use chats to share content and this is something to consider. But professional relationships often do they transfer to these realities.

The first revolution: WhatsApp Web

With Whatsapp Web puoi lavorare già in un certo modo, con una desktop screen which allows you to send carefully formatted messages. Just like if you were managing a control panel of a customer care software. But this is only one aspect.

The professional turn that can take most famous chat in the world è appena iniziata. Con Whatsapp Business puoi trasformare questa realtà in un vero e proprio strumento di lavoro.

Download, install and use WhatsApp Business

Se vuoi usare le sfumature di quest’applicazione puoi prendere in considerazione Whatsapp Business. Vale a dire la versione professionale dell’app di messaggistica che permette alle aziende di restare in contact with customers. How to get this tool?

Just download it. For now it is only available on the Google Play Store but the potential is infinite and on the rise. Think that 89% of respondents of this research signed by Twilio wants to keep in touch with companies through SMS and instant messaging apps.

E tra le soluzioni principali c’è proprio Whatsapp. Mi sembra un buon motivo per lavorare sodo con quest’app, non credi? Ecco da dove iniziare per make the most of it for your company.

Create and leverage a company web profile

Activate an official presence for your work with Google Maps address, website link, email and telephone. In the settings you must immediately optimize a number of decisive aspects for the success del tuo canale su Whatsapp Business. Su Impostazioni ti consiglio di fare tap sui campi:

• Absence message.
• Welcome message.
• Quick responses.

In the first case you can define a content to send to contacts who want to interact when you are not available (you can always indicate the times), and maybe you can give indications on which email addresses to use to solve the problem. The second step is about being able to automatically send a message when a person subscribes to your channel.

In both cases these options are activated with the ON / OFF lever and can be changed by clicking on the pencil icon. With quick replies, on the other hand, you can make conversations easier thanks to keyboard shortcuts. Time is an important resource.

How to best use WhatsApp Web

You have to make sure that people are able to discover your ability di creare buone conversazioni su Whatsapp. Questo significa che devi inserire un’icona di contatto come fai già per tutti gli altri social. Un piccolo dettaglio: ora sei costretta a ragionare in termini mobile

It's okay to have the icon on the desktop site but don't forget that the mechanism is immediate, especially from the smartphone. So make everything more essential on the version of the site dedicated to mobile navigation. The code to accomplish this is simple. There he is:

https://api.whatsapp.com/send?phone=

L’aspetto interessante è che puoi aggiungere un messaggio di benvenuto appena le persone cliccano sul pulsante per chattare con il tuo account Whatsapp Business. Questa è un’ottima soluzione per inviare special offers, gifts, discounts and all possible gifts to retain the user.

What to communicate with users with WhatsApp?

Ci sono modi diversi di sfruttare Whatsapp Business. Il più intuitivo: mettere a disposizione la propria disponibilità per risolvere problemi e rispondere alle domande degli utenti. Un clear passage at first sight, but it can actually become a full-time commitment if you don't have a structure behind you to answer all the questions.

Remember that timeliness is everything, you can't make people wait 24 hours: chat is speed and times must be halved. The tone of voice it must be appropriate to the situation. Simplicity and intuitiveness, again these are the essential points.

You can add a thousand different solutions to the classic customer care function. For example, you can engage your audience and push them to message for participate in games e concorsi, oppure puoi aggiornare il singolo rispetto alle spedizioni. Tutto dipende dalle tue possibilità e necessità, con Whatsapp Web si apre un mondo davanti alla tua azienda.

Will you use a tool like WhatsApp Business?

Of course, it is difficult to give an answer without having tried a tool like this firsthand. But one point is clear: we are always looking for new software to optimize work processes, for streamline the steps and make everything easier. Even relationships with potential customers.

Whatsapp Business ha un vantaggio: è una piattaforma conosciuta da tutti, quindi sarà easy to engage contacts and bring them towards a professional use of this reality. Do you think this is the natural evolution of the most famous chat on the web? Leave your opinion in the comments.