The WhatsApp Business API adapts to your communication needs.
Services like WhatsApp combine the immediacy of messaging with rich content such as images, videos, maps and more. It is essential to understand how your customers use WhatsApp and how your company should also.
In the world of global communications, where every person on the planet is apparently just a text or a DM, scale is everything. That's why the recent news on WhatsApp that have exceeded one billion global users they are a big deal.
Millions of companies already use WhatsApp; and other advanced communication services to send reminders of: appointments, order confirmations, special offers, tracking of shipments, product recommendations, feedback surveys; power outage and resource alerts that people can rely on during emergencies.
Since WhatsApp is privacy-focused and ad-free, it offers more security,
freedom from unsolicited messages and higher levels of trust. In addition to real-time read receipts and rich media features, corporate account communications from Whatsapp they are linked to branded company profiles rather than random strings of numbers, allowing customers to know exactly who they are communicating with.
This allows brands to have a much stronger presence and increase their conversion rates. In fact, the major mobile network operators report double-digit reductions in abandonment after the implementation of rich communication services, due to the more intimate real-time nature of each conversation.
As WhatsApp business solutions provider , L' WhatsApp Business API by Sinch allows companies to connect with their customers in a simple, secure, scalable and reliable way. This communication channel helps organizations to minimize friction, automate customer experiences and integrate these conversations directly into the customer journey.
Juniper Research predicts that by 2022, spending for CPaaS companies like Sinch will grow to nearly $ 7 billion. It is the next stage in the evolution of customer service. Organizations that underestimate the potential benefits that messaging-rich apps like WhatsApp can bring to their business will risk leaving behind an important opportunity.
It's time to pay attention to next-generation mobile messaging channels as the way your business interacts with customers and the public and turn your attention to real-time mobile communications. Sinch's WhatsApp Business API is a great way to get started.
