The smartphone market continues to grow rapidly, and with it comes a new opportunity to engage with your customers. In the United States alone, eMarketer predicts the number of smartphone users will increase by 341 % over the next four years.
Over the past year, there has been a huge shift in the way app calling has been adopted and today some of the biggest names in OTT and social app; (thinks Whatsapp, Line, Viber) are rushing to add voice calls to their apps.
App-to-phone calling offers so much potential for developers looking to offer a new communication element—and an additional revenue stream.
Minimum costs
With app-to-phone calling, you can allow users to call anywhere in the world for a fraction of the cost of standard international calls and roaming charges. By leveraging data and PSTN calling, your app can call any mobile phone or landline number directly in the app for a minimal fee.
Revenue flow
By adding a phone app to your app, you can charge your customers a low rate to call any number worldwide. Apps like Line offer this as a new feature, and the OTT app Rebtel has been doing so since 2007, offering low-cost calls.
Expand your user base
Because app-to-phone calls leverage PSTN calls, the app can call users who don't have the app but have a mobile phone or landline. This could be used for a simple calling service or verification, but your user base expands significantly, taking your app from a traditional app to the app marketplace and into a holistic communications tool.
Integrated into your app experience
With traditional app calling, the phone call is removed from the app experience and terminated in the native calling system. By integrating the phone calling app into your app, your users stay in your app, which improves engagement.
Global reach
Our app to phone call service allows you to call over 230 countries around the world, both landline and mobile numbers, offering your app a global reach when you connect with users.
Device flexibility
Since app-to-phone calling uses regular mobile and landline numbers, all you need is a phone number and an internet connection. Every phone has a number, but not every phone has your app, which means your phone calling app has cross-device compatibility, perfect for growing your user base.
Security features
Other apps use SMS and phone calls to verify user identity when setting up accounts. SMS works well, but some industries, such as banking, prefer to use phone calls to verify identity for added security.
App-to-phone calling can enrich the experience of any app. Today, more developers are adding phone calling features to their social, banking, dating, and business apps to help their users communicate.
