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Multiple WhatsApp Sends

by July 17, 2025No Comments

WhatsApp Multiple Sends

In modern marketing, the ability to send multiple messages Using WhatsApp in an automated and scalable way is essential for reaching a large audience with timely and personalized communications. Let's analyze how WhatsApp Business API Meta supports bulk mailings, what is the official pricing model, what are the limitations of traditional “broadcast” solutions, and why? SendApp  You are the only platform with no additional costs per message.

1. WhatsApp Business API and bulk sending

The WhatsApp Business API They are designed to integrate WhatsApp directly into business systems (CRM, ERP, e-commerce platforms). They allow you to:

  • Send template message approved by Meta for notifications, promotions, authentication or service updates;
  • Automate conversational flows with chatbots and quick responses.
  • Manage multiple shipments to segmented contact lists, ensuring deliverability and policy compliance.

Compared to WhatsApp Business App broadcast lists (up to 256 contacts per list, without real-time automation), the APIs offer unlimited scalability and detailed reporting.

2. Meta's official pricing model

Starting in 2025, Meta has adopted a model of pricing per delivered message (not for conversation) based on:

  1. Message Category (marketing, utilities, authentication, service).
  2. Target market (Prices vary from country to country).
  3. Time of delivery (you only pay when the message reaches the user).

This approach ensures maximum transparency and aligning costs with actual usage.

3. Limitations of traditional broadcast solutions

WhatsApp Business App broadcast lists are simple to use but have some disadvantages:

  • Limit of 256 contacts for list without automations;
  • No delivery reporting detailed or advanced metrics;
  • Risk of spam if you don't segment and personalize it properly.

For truly secure, multiple sends, you need to switch to the Business API.

4. Third parties and hidden costs

Many providers offer access to the official APIs, but add:

  • Cost per message markup  They also charge $0.005 per message on top of the Meta fee.

5. SendApp: Multiple sendings at no additional cost

SendApp

  stands out for being the only platform that:

  • Use only the WhatsApp Business Official API of Meta, ensuring full compliance and reliability.
  • Does not apply additional costs per message in addition to Meta's official rates: no hidden fees.
  • It offers an “all-in-one” interface for creating marketing campaigns with text, images, emojis, videos and links;
  • Allows you to manage multiple submissions to customized listings, chatbot automations, and real-time delivery reports;
  • Includes ChatGPT integration for intelligent replies and advanced automations.

Conclusions and recommendations

For those looking for a professional solution for multiple sends on WhatsApp:

  1. Rely on the WhatsApp Business Official API for scalability, reporting, and compliance.
  2. Check Meta's official costs (per delivered message), available on the developer platform.
  3. Choose SendApp to avoid price speculation and take advantage of all the mass management and automation features.

With the WhatsApp Business API and a transparent platform like SendApp, sending thousands of personalized messages has never been easier and more affordable.

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