Skip to main content
Marketing

For 10 cents, you can suffer enormous damage to your reputation: how to prevent it with SendApp

by July 31, 2025No Comments

For 10 cents, you can suffer enormous damage to your reputation: how to prevent it with SendApp

A pastry shop asked €0.10 to cut a brioche in half.
The news has become viral, triggering negative reviews on Google and TripAdvisor and making drop the score from 4.5 to 3.5 in a very short time.

This episode reminds us of something fundamental for any business:
the problem is not the price, but the customer's perception.

When perception damages the brand

If the customer feels that your business is “squeezing” him, even for a minimal amount, the damage to the image is much higher than the immediate gain.

The price does not live alone:
it's part of the overall experience you offer.

  • A €3 brioche isn't shocking if the place is perceived as high-quality.
  • But asking €0.10 for a haircut, without context or clear communication, can turn into a media sensation.

The brand is the invisible justification of the price.

A strong brand makes your prices natural and uncontroversial.

How SendApp Helps Protect Your Reputation

Today, customers communicate and make judgments in real time. A negative review can go viral in a matter of hours..
For this reason every company should have fast and effective customer communication and monitoring tools, like SendApp.

With SendApp you can:

  1. Intercept customer perception immediately
    • Get instant feedback via Automated WhatsApp.
    • Get quick alerts about bad experiences before they hit Google or TripAdvisor.
  2. Building a relationship of trust
    • Send personalized messages, dedicated offers, and transactional notifications.
    • Show customer care and strengthen positive brand perception.
  3. Managing communication strategically
    • SendApp Cloud for seamless, automatic transactional sending.
    • SendApp Desktop for campaigns targeted at existing customers.
    • SendApp Official (API Meta) for mass and certified mailings to new contacts.
    • SendApp Agent to manage customer support in real time.

Experience before price

The conversational marketing via WhatsApp, supported by SendApp, allows you to:

  • Tell Who are you is because your prices have value
  • Preparing the client before entering the premises or receiving the product
  • Transforming potentially negative reviews on occasions of dialogue and loyalty

When the customer perceives history, quality and consistency, the price is no longer the protagonist:
experience justifies it.

Do you want to avoid reputational crises and strengthen your brand?

With SendApp You can combine marketing, customer care, and review management into a single workflow.

  • Real-time review management
  • WhatsApp Automations for Feedback and Alerts
  • Marketing tools to build customer loyalty

🌐 Find out more: https://sendapp.live

Leave a Reply