For 10 cents, you can suffer enormous damage to your reputation: how to prevent it with SendApp
A man in a bakery reacts with shock as he checks his receipt, while another customer captures the moment on his phone.
A pastry shop asked €0.10 to cut a brioche in half.
The news has become viral, triggering negative reviews on Google and TripAdvisor and making drop the score from 4.5 to 3.5 in a very short time.
This episode reminds us of something fundamental for any business:
the problem is not the price, but the customer's perception.
When perception damages the brand
If the customer feels that your business is “squeezing” him, even for a minimal amount, the damage to the image is much higher than the immediate gain.
The price does not live alone:
it's part of the overall experience you offer.
- A €3 brioche isn't shocking if the place is perceived as high-quality.
- But asking €0.10 for a haircut, without context or clear communication, can turn into a media sensation.
The brand is the invisible justification of the price.
A strong brand makes your prices natural and uncontroversial.
How SendApp Helps Protect Your Reputation
Today, customers communicate and make judgments in real time. A negative review can go viral in a matter of hours..
For this reason every company should have fast and effective customer communication and monitoring tools, like SendApp.
With SendApp you can:
- Intercept customer perception immediately
- Get instant feedback via Automated WhatsApp.
- Get quick alerts about bad experiences before they hit Google or TripAdvisor.
- Building a relationship of trust
- Send personalized messages, dedicated offers, and transactional notifications.
- Show customer care and strengthen positive brand perception.
- Managing communication strategically
- SendApp Cloud for seamless, automatic transactional sending.
- SendApp Desktop for campaigns targeted at existing customers.
- SendApp Official (API Meta) for mass and certified mailings to new contacts.
- SendApp Agent to manage customer support in real time.
Experience before price
The conversational marketing via WhatsApp, supported by SendApp, allows you to:
- Tell Who are you is because your prices have value
- Preparing the client before entering the premises or receiving the product
- Transforming potentially negative reviews on occasions of dialogue and loyalty
When the customer perceives history, quality and consistency, the price is no longer the protagonist:
experience justifies it.
Do you want to avoid reputational crises and strengthen your brand?
With SendApp You can combine marketing, customer care, and review management into a single workflow.
- Real-time review management
- WhatsApp Automations for Feedback and Alerts
- Marketing tools to build customer loyalty
🌐 Find out more: https://sendapp.live
