AI Vision: Google Gemini and Samsung for the smart home
AI Vision It's profoundly changing the way we interact with the smart home. Thanks to the integration of AI Vision, Google Gemini, and the Samsung ecosystem, the home environment becomes more connected, predictive, and easy to control.
While voice commands were once the heart of the smart home, today the combination of computer vision, large language models, and connected devices enables an unprecedented level of automation and customization. The home not only listens, but sees, understands context, and anticipates the user's needs.
AI Vision and Google Gemini: How the New Smart Home Works
The idea behind AI Vision Applied to the smart home, it's simple: use sensors, cameras, and computer vision algorithms to interpret what's happening in every room. Google Gemini comes into play as an AI model capable of understanding, reasoning, and generating contextual responses in natural language.
In practice, cameras and motion sensors can detect the presence of people, recognize objects, and identify specific situations, such as a light left on or an open door. AI Vision transforms this visual data into structured information, which Google Gemini interprets to trigger intelligent routines, suggest actions, or respond to complex commands.
Samsung integrates these components into its ecosystem of appliances, TVs, IoT devices, and home hubs. A TV can become a visual control center, a smart refrigerator can display AI-generated notifications, while speakers and smart displays act as conversational interfaces. The goal is to create a seamless experience, where users seamlessly move between voice, gestures, apps, and automations.
AI Vision and Smart Devices: From Immersive Audio to Total Control
The concept of AI Vision It also applies to next-generation audio devices, such as smart speakers and advanced soundbars. These products, designed to deliver immersive sound, leverage artificial intelligence not only to optimize audio but also to integrate into the smart home ecosystem.
For example, a smart speaker connected to Google Gemini can recognize who's speaking, customize playlists, automatically adjust the volume based on ambient noise, and interact with lights, blinds, and climate control. When connected to Samsung TVs and devices, the audio system becomes part of a larger home scene: cinema, gaming, or work modes are activated with a single voice command or through presence-based automations.
The use of computer vision also allows the sound to be adapted to the room's layout, identifying walls, furniture, and the listener's distance. This approach is in line with trends in the premium audio market, where the goal is to combine compact size, refined design, and immersive sound, as seen in products reviewed in 2025 that focus on smartness and high listening quality.
To understand the technological context within which this evolution takes place, it's useful to look at how artificial intelligence and home automation are covered by major industry and research sources. For example, AI is described in detail in the dedicated entry on Wikipedia, while smart home trends are analyzed by institutions such as the’International Energy Agency in relation to energy efficiency and domestic consumption.
AI Vision, home security and energy control
One of the areas where AI Vision And Google Gemini can offer more value in home security. Cameras don't just record, they interpret scenes: they recognize familiar people, detect unusual movements, distinguish between a pet and an intruder, and send intelligent notifications to your smartphone or smart TV.
This contextual analysis capability dramatically reduces false alarms and makes the entire surveillance system more useful. Users can receive AI-generated daily reports, with short summaries of what happened at home, or ask Google Gemini to display specific moments, such as the children's arrival from school or the delivery driver's arrival.
Another strategic front is energy consumption control. By combining sensors, AI Vision, and optimization algorithms, the home can turn off lights in unoccupied rooms, adjust the temperature based on actual occupancy, and suggest more sustainable habits. Major technology companies, including Samsung, are focusing on this direction to align with European energy efficiency and sustainability goals, as highlighted by official European Union resources on domestic energy policies, such as the dedicated pages on energy.ec.europa.eu.
The combination of computer vision, language models, and sensors paves the way for a truly proactive smart home, one that doesn't just react to commands but takes proactive action to improve comfort, safety, and savings.
AI Vision: Impact on Marketing and Business
The adoption of AI Vision In the smart home, it also has a direct impact on marketing and business. Brands can collect anonymous data on device usage, usage habits, and preferences, while fully respecting privacy and current regulations, to build increasingly personalized offerings.
For digital marketing, the connected home becomes a new, always-on touchpoint: notifications on smart TVs, voice prompts via speakers, contextual messages on smart refrigerators or home displays. Interaction is no longer limited to the smartphone, but extends to the entire home ecosystem, enabling truly integrated omnichannel campaigns.
For example, companies can offer promotions based on real-world context: personalized energy offers based on consumption, appliance upgrades when AI detects efficiency drops, and predictive maintenance services. The combined use of computer vision, Google Gemini, and advanced messaging platforms like WhatsApp Business allows for the automation of highly targeted communication flows.
In terms of customer experience, customers interact with the brand through a mix of channels: voice, home screens, mobile apps, and WhatsApp chat. Support requests can be intercepted directly from the smart home: for example, AI can report a malfunction and automatically initiate a conversation with company support via chatbots and human agents.
How SendApp Can Help with AI Vision
To truly exploit the potential of AI Vision From a marketing and customer care perspective, companies must integrate smart home data with fast and effective communication channels. This is where SendApp comes in, a platform specializing in WhatsApp Business automation and advanced conversation management.
With SendApp Official, Businesses can use WhatsApp's official APIs to connect flows generated by Google Gemini and smart home systems directly to users' most popular messaging channels. Notifications about maintenance, reminders, security alerts, or personalized offers can be sent automatically, traceably, and scalably.
SendApp Agent It allows you to manage teamwork on WhatsApp, combining AI-powered chatbots with human operators. In a context where smart homes report problems or opportunities in real time, companies can respond quickly, assigning conversations to the most appropriate department and maintaining a centralized view of all interactions.
For companies that want to take automation to the next level, SendApp Cloud It offers scalable infrastructure and advanced workflows. It's possible to create scenarios where an event detected by AI Vision (such as abnormal consumption, a fault, a successful delivery) automatically triggers a series of messages on WhatsApp: confirmations, feedback requests, NPS surveys, and sales proposals.
By integrating the smart home ecosystem with the communication power of WhatsApp Business through SendApp, brands can build closer, more timely, and personalized relationships with customers. The home thus becomes not only a connected and intelligent space, but also a privileged channel for business growth and innovation in digital marketing strategies.
