Chinese Artificial Intelligence: Why Qwen Is Changing the Global Market
L'Chinese artificial intelligence is experiencing a phase of strong acceleration, driven by open models like Qwen. This Chinese artificial intelligence developed by Alibaba isn't the most advanced AI model ever, but it is redefining the balance between the United States and China in the sector.
Qwen – whose full name is 通义千问 or Tōngyì Qiānwèn – ranks behind OpenAI's GPT-5, Google's Gemini 3, and Anthropic's Claude in many standardized benchmarks. However, its combination of good real-world performance, broad code openness, and ease of customization is making it the most influential open model in the ecosystem. Chinese artificial intelligence.
China's Artificial Intelligence (AI) Qwen: What Makes It Different?
Qwen is not the first cutting-edge open-weight model: that record belongs to Meta's Llama, launched in 2023. Yet Alibaba's model, along with other Chinese AIs such as DeepSeek, Moonshot AI, Z.ai, and MiniMax, is rapidly gaining global popularity.
According to data from Hugging Face, In July, downloads of Chinese open models on the platform surpassed those of competing US models. In early 2025, DeepSeek stunned the industry with an advanced language model developed with significantly less computing power than major American players, demonstrating how the’Chinese artificial intelligence can also be competitive in terms of efficiency.
OpenRouter reports that Qwen has become the second most popular open model in the world by 2025. Alibaba's AI is capable of performing most of the tasks expected of a next-generation model: text generation, reasoning, visual content analysis, and multimodal interaction.
Practical Use of Chinese Artificial Intelligence Qwen: The Rokid Example
A concrete example of Qwen adoption comes from Rokid, a company specializing in smart glasses. For Rokid users, the model Chinese artificial intelligence It allows you to identify products framed by the camera integrated into the glasses, receive contextual directions, write messages and search for information on the web in real time.
Because Qwen can be easily downloaded and modified, Rokid hosts a version of the model optimized for its needs and hardware. This local fine-tuning approach allows for the creation of contextualized assistants, reduced latency, and greater control over data, an increasingly important aspect for European companies as well.
The flexibility of open models of Chinese artificial intelligence It offers startups the ability to rapidly experiment with new user experiences, without having to rely solely on external proprietary APIs. As wearable hardware and IoT become key interaction channels, this combination of openness, performance, and ease of integration is a significant competitive advantage.
A difficult year for American AI and the rise of Chinese competition
Over the last twelve months, the growth of the’Chinese artificial intelligence The launch coincided with a slowdown and some stumbles from major US models. Meta unveiled the Llama 4 in April 2025, but the system's performance fell short of expectations and didn't achieve top scores in popular benchmarks, such as LM Arena.
Disappointment among some in the developer community has pushed them to seek more reliable and easily adaptable alternatives. Even OpenAI's GPT-5, launched in August 2025, hasn't fully satisfied the market: several users have reported perceived behavior as too "cold" and a series of surprising errors in complex tasks.
In the same month, OpenAI also proposed a less powerful open model, gpt-oss. However, it failed to dent the rapid spread of Qwen and other AI developed by Chinese companies. Chinese companies adopt a more transparent approach to system development, publish frequent updates, and systematically disclose technical details of their models.
Hundreds of academic papers presented at NeurIPS, the world's leading AI conference, are based on Alibaba's AI. Andy Konwinski, co-founder of the Laude Institute—a nonprofit organization created to support American open models—says that "many scientists use Qwen because it's the best open model" currently available.
Chinese AI and the Openness of the Model: A Paradigm Shift
One of the most relevant elements of the’Chinese artificial intelligence What's next-generation is the level of openness demonstrated by the companies developing it. Chinese teams regularly publish technical papers detailing their engineering innovations and training techniques, sharing valuable insights with the global community.
This approach contrasts with the increasingly closed strategy of many US big tech companies, which tend to strictly protect their intellectual property. According to Konwinski, US companies have overly focused on small, marginal advantages in areas like mathematical or programming capabilities, losing sight of the overall real-world impact of their models.
L'Chinese artificial intelligence Open, on the other hand, shifts the focus to practical use: how often is a model adopted to build other products and services? Qwen is becoming a key technology building block not only in China but also in markets like the United States and Europe, thanks to its combination of solid performance, lower implementation costs, and detailed documentation.
In addition to Rokid, other Chinese companies are leveraging Qwen for new prototypes and services. BYD, China's leading electric vehicle manufacturer, has integrated the model into a next-generation digital assistant on its vehicles, improving driver assistance, infotainment, and voice interaction.
Global Spread of China's Artificial Intelligence (AI) Qwen
The adoption of the’Chinese artificial intelligence It's not limited to the domestic market. US companies such as Airbnb, Perplexity, and Nvidia are using Qwen within their technology stacks, according to several industry sources. Meta, which once pioneered open models with Llama, is also rumored to be leveraging Alibaba's technology to build a new model.
This penetration into ecosystems previously dominated by American players shows how AI competition is becoming increasingly multipolar. For governments and companies, the ability to understand the dynamics of’Chinese artificial intelligence – from compute requirements to licensing models, to the impact on data sovereignty – is now a strategic priority.
At the same time, international institutions and research centers are closely monitoring the evolution of the sector. Organizations such as the’UN and theEuropean Union They analyze the impact of these open models on security, regulation, and industrial competitiveness.
Chinese Artificial Intelligence: Impact on Marketing and Business
The rise of the’Chinese artificial intelligence It opens up new possibilities for digital marketing and customer experience. Open models like Qwen allow for the construction of highly personalized assistants, conversational engines, and recommendation systems, reducing licensing costs and increasing data control.
For companies operating in omnichannel marketing, integrating marketing models Chinese artificial intelligence In your platforms, it allows you to improve segmentation, intent analysis, and response automation. Specialized versions of the model can be trained on proprietary data (FAQs, chat logs, CRM), resulting in intelligent chatbots and agents capable of handling large volumes of conversations on channels like WhatsApp, email, and social media.
In the business environment, open models enable the creation of internal tools to support sales, technical support, and operations, with customized workflows that would be difficult or expensive to implement with fully closed solutions. The result is increased efficiency, faster customer response times, and the ability to design tailored conversational journeys.
For those working in the e-commerce or retail sector, the’Chinese artificial intelligence It can power product discovery engines, mobile shopping assistants, and post-sale follow-up automations, directly impacting conversion rates, average order value, and retention.
How SendApp Can Help with China's Artificial Intelligence
In this scenario, the SendApp platform becomes the natural bridge between the’Chinese artificial intelligence and daily communication with customers and prospects on WhatsApp Business. Through API integrations, companies can connect open models like Qwen to conversational flows, orchestrating messages, automations, and virtual agents at scale.
With SendApp Official Businesses can use the official WhatsApp APIs to send personalized notifications, transactional messages and marketing campaigns, orchestrated by search engines. Chinese artificial intelligence that manage dynamic content, suggestions and automatic responses.
SendApp Agent It allows you to manage teams and conversations in a single dashboard, where AI can classify requests, offer suggested responses, and automate first-level ticket management. Thus, using Qwen or other open models results in faster and more consistent customer service.
For advanced automation scenarios, SendApp Cloud allows you to build complex workflows that connect CRM, e-commerce, payment systems and Chinese artificial intelligence. You can define event-based triggers (purchase, cart abandonment, support request) and have AI generate custom messages and sequences on WhatsApp.
Companies looking to experiment with these integrations can request a dedicated consultation on how to combine open models and WhatsApp automation, leveraging the SendApp platform to design conversational funnels, virtual assistants, and data-driven, growth-focused campaigns.
