Grok Business: What are the new Enterprise versions for companies?
Grok Business is xAI's new offering designed to bring generative AI into businesses in a controlled and secure way. Grok Business and Grok Enterprise represent Elon Musk and the xAI team's response to the enterprise services offered by other major players in the industry.
Announced on New Year's Eve 2026, these enterprise plans expand the functionality of the Grok chatbot, introducing specific tools for SMBs and large organizations. Compared to the consumer versions, they offer greater security, data control, and integrations with existing productivity tools.
Grok Business: Key Features for SMEs
In the official press release, xAI does not specify the model behind the service, but it is reasonable to connect Grok Business to Grok 4, the latest generation of the model developed by the company. The Grok Business offering is specifically designed for SMEs (small and medium-sized businesses) looking to introduce generative AI without the complexity typical of traditional enterprise solutions.
The Grok Business subscription costs $30 per user per month. The per-user licensing model allows companies to scale gradually, starting with small pilot teams and expanding access to AI as its use becomes strategic for internal processes.
A central aspect of Grok Business It's complete control over corporate data. xAI declares that no information uploaded or generated within the business environment will be used to train models. This addresses one of the main concerns of enterprises regarding generative AI solutions: the protection of intellectual property and sensitive data.
Grok Business integration and collaboration features
Grok Business isn't just an advanced chatbot, but a platform that integrates with leading business tools. One of its key features is the ability to connect external services, such as Google Drive, to get contextualized responses to company content. In practice, the model can consult authorized internal documents and cite them as sources in responses.
In addition to Google Drive, xAI provides the ability to connect other apps, including Slack and Notion. Thanks to these integrations, Grok Business It can become a cross-departmental assistant, capable of retrieving information, summarizing documents, generating reports, and suggesting operational actions directly in the communication channels used by the teams.
Collaboration between colleagues is supported through Projects. Within projects, you can add files, define names and sharing permissions, and organize work by initiative, business area, or client. Grok respects access permissions and includes references to the company documents used in replies, ensuring transparency regarding sources.
The Projects of Grok Business They will also support agentic search via the Collections API, allowing teams and developers to build more sophisticated search workflows and automations based on internal data.
Grok Enterprise: An advanced extension of Grok Business for large organizations.
While Grok Business is focused on SMBs, Grok Enterprise is designed for large organizations with advanced governance, security, and scalability needs. Unlike the Business plan, Grok Enterprise offers unlimited users, reflecting the need for large-scale AI deployments by corporations.
The pricing for this version is not public: to find out the cost, you must contact xAI directly. This approach is typical of enterprise offerings and allows pricing to be adjusted based on the number of users, usage volumes, and specific integrations required.
Grok Enterprise includes all the features of Grok Business and adds key components for enterprise IT, such as Custom Single Sign-On (SSO) to integrate authentication with existing systems, and Directory Sync (SCIM) for automatically synchronizing users and groups with enterprise identity services.
Other standout features include advanced auditing and extensive security controls, essential for regulated industries and organizations that must comply with stringent policies and regulations. An isolated vault protects data with a dedicated encryption key, improving the isolation and protection of particularly sensitive information.
According to xAI, further new features will be released for both Grok Enterprise and Grok Enterprise in the coming months. Grok Business, including more apps, customizable AI agents, and improved collaboration features. This roadmap confirms Grok's commitment to becoming a complete AI platform for the business world.
Grok Business and the Context of Generative AI for Businesses
The launch of Grok Business Grok Enterprise enters a market where enterprise AI chatbots are becoming central productivity tools. Solutions like this automate repetitive tasks, support knowledge workers, and speed up information searches within large document databases.
From a technological perspective, generative AI is transforming the way organizations manage internal knowledge. According to several industry analyses, the adoption of AI tools can significantly increase operational efficiency, reducing response times and improving decision quality. In this scenario, Grok Business It aims to stand out for its control over data and for its integration with the tools already used every day by teams.
To learn more about generative artificial intelligence in businesses, you can consult the basic resources on Wikipedia and analyses by institutes such as the McKinsey Global Institute, which highlight the potential economic impact of generative AI on various sectors.
Grok Business: Impact on Marketing and Business
The introduction of Grok Business In companies, it not only has technological implications, but also a direct impact on marketing, sales, and customer experience. An advanced corporate chatbot, capable of accessing internal documents and knowledge databases, can become a strategic ally for marketing and customer service teams.
In digital marketing, Grok Business can help generate content consistent with the company's tone of voice, synthesize market research, analyze customer feedback from various sources, and support the creation of more targeted multi-channel campaigns. By connecting AI to internal databases and collaboration tools, companies can dramatically reduce the time it takes to prepare reports, editorial plans, and marketing materials.
From a customer experience perspective, a system like Grok Business It can be integrated with online contact channels to provide faster and more relevant responses, drawing on updated documentation and company policies. In more advanced contexts, it can power virtual agents that handle a significant portion of first-level requests, leaving more complex and higher-value cases to human agents.
The business impact translates into a combination of reduced operating costs, increased team productivity, and improved customer service quality. Companies that adopt tools like Grok Business early can create a competitive advantage over those who remain tied to manual, non-automated processes.
How SendApp Can Help with Grok Business
To fully exploit the potential of Grok Business and generative AI in general, companies need to effectively orchestrate all communication channels with customers and prospects. This is where SendApp, the automation platform focused on WhatsApp Business and instant messaging, comes in.
Thanks to SendApp Official, companies can integrate the Official WhatsApp Business APIs into their systems, connecting chatbots, CRMs, and AI platforms like Grok Business to customer conversation flows. This allows for the creation of hybrid experiences, where AI supports agents in providing rapid and personalized responses.
For managing team conversations, SendApp Agent It offers a multi-agent console that allows you to distribute chats among multiple people, assign tickets, monitor performance, and maintain interaction history. When combined with Grok Business, teams can receive automatic response suggestions, conversation summaries, and support for managing large volumes of requests.
With SendApp Cloud, it is possible to design workflows of marketing automation Via WhatsApp: segmented messages, automatic follow-ups, transactional notifications, and large-scale campaigns. By connecting these automations to powerful AI engines like Grok Business, companies can combine data, personalized content, and real-time insights to improve open rates, conversions, and loyalty.
For teams working from desktop, SendApp Desktop It enables centralized communications management, integrating with other internal software solutions. This way, Grok Business adoption isn't a standalone solution, but becomes part of a digital ecosystem where AI, messaging, and automation work seamlessly together.
Businesses looking to bring AI into their customer communications can start by requesting a consultation on WhatsApp Business and experimenting with the integration between SendApp and AI platforms such as Grok Business. A phased approach, based on measurable pilot projects, helps reduce risks and maximize return on investment.
