Humanoid Robot: Italian RoBee and the Automation Revolution
Humanoid robot and artificial intelligence are changing the way companies think about manufacturing, logistics and services. humanoid robot RoBee, developed in Italy by Oversonic, is one of the most interesting cases presented at CES in Las Vegas.
The most recent agreement involves the supply of customized RoBee robots for the production and logistics processes of several STMicroelectronics group plants in Europe, Asia, and North Africa. The first unit is already operational at the Malta factory, which specializes in advanced packaging and semiconductor testing.
At this facility, RoBee intervenes in the final stages of production, when the chips are assembled in their protective cases and verified before shipping. These operations require extreme precision, repeatability, and operational continuity—exactly the characteristics on which Oversonic has built its technology.
This integration demonstrates how a humanoid robot Cognitive technology can enter highly regulated and complex industrial environments, helping improve quality, safety, and productivity. For companies aiming for digital transformation, advanced robotics becomes a strategic asset on par with cloud, IoT, and automated communication platforms.
RoBee Cognitive Humanoid Robot: Features and Technologies
RoBee is defined by Oversonic as a humanoid robot Cognitive. This means it doesn't just follow pre-set instructions, but perceives its surroundings through a combination of sensors, cameras, and computer vision systems, processes data in real time, and makes autonomous decisions within defined safety parameters.
Thanks to its multimodal sensors, RoBee can recognize objects, people, obstacles, paths, and visual or audible signals. The data is processed by a computing architecture that integrates artificial intelligence algorithms and advanced control systems, allowing the robot to adapt its movements and actions to the context.
RoBee can communicate with human operators through voice, gestures, and digital interfaces, enabling more natural human-machine collaboration. This multimodal interaction capability brings the humanoid robot to a physical intelligent assistant, capable of operating in the field and not just in the digital world.
RoBee's cognitive capabilities are supported by cutting-edge technologies provided by partners like Intel. At CES, Intel demonstrated how its Core Ultra 3 processors are used to power some of the robot's advanced computing functions, particularly those related to perception and real-time decision-making.
RoBee humanoid robot at CES in Las Vegas: versions and applications
At CES in Las Vegas, two main versions of RoBee will be on display, designed for different use cases but with the same underlying technology. The R series is dedicated to industry and will be on display at the STMicroelectronics booth, underscoring the strategic collaboration between the two companies in semiconductor manufacturing.
The M series, on the other hand, is designed for hospitals and rehabilitation centers and is shown in the Intel pavilion on the fourth floor of the Venetian. In this context, the humanoid robot RoBee is presented as a support for assistance, monitoring and rehabilitation activities, with a particular focus on safety, reliability and interaction with patients and medical staff.
This dual application—industrial and healthcare—highlights the flexibility of Oversonic's technological platform. The same cognitive architecture can be adapted to complex production scenarios or highly sensitive contexts such as hospitals, where patient safety is a priority.
RoBee's presence at CES is part of a broader picture in which humanoid robotics is one of the dominant themes of the event. According to several industry analyses, the combination of generative AI, advanced robotics, and advanced sensors represents one of the main drivers of the new wave of intelligent automation (source).
Oversonic and the development of the RoBee humanoid robot
Oversonic was founded in 2020 in Besana Brianza, in the province of Monza and Brianza, with the goal of developing cognitive robotics applied to real-world industrial and healthcare settings. In just a few years, the company has grown to employ approximately 65 people between its technology center in Carate Brianza, its offices in Milan, and its operations headquarters in Rovereto, within the Trentino Sviluppo mechatronics hub.
After years of development, testing and validation, RoBee entered the market in 2023. To date, it is the only humanoid robot to have obtained the necessary certifications to operate in both the industrial and healthcare sectors, a factor that strengthens its positioning as a solution ready for large-scale adoption.
RoBee is already operational in several Italian companies and involved in hospital trials, where its impact on clinical processes, internal logistics, material handling, and staff support is being evaluated. This field validation process is essential for building trust and sustainable use ecosystems in the medium to long term.
For STMicroelectronics, which in December also signed a one billion euro loan with the European Investment Bank, the agreement with Oversonic is part of a broader strategy to strengthen its production autonomy in Europe (European Investment Bank). The integration of a humanoid robot cognitive in a sophisticated production context such as that of semiconductors further raises the bar in terms of reliability, safety and continuity.
Humanoid robots and the global competitive landscape
The Las Vegas show confirmed humanoid robotics as a strategic trend for the entire technology sector. In addition to Oversonic, other major projects presented at CES included AMD, which unveiled the Gene.01 robot developed by Generative Bionics, and Qualcomm, which announced the Dragonwing Iq10 robotics chips.
Hyundai, which controls the majority of Boston Dynamics, has declared its intention to start mass production of robots and to introduce the humanoid Atlas in its factories starting from 2028. This step highlights how the big industrial players see the humanoid robot a key tool to increase the efficiency, security and resilience of your supply chains (Boston Dynamics).
In this scenario, RoBee is positioned as a particularly relevant case for Europe and Italy, thanks to its combination of local industrial roots, advanced cognitive technologies, and certifications for use in regulated environments. The challenge in the coming years will be to scale production, use cases, and integration with existing digital infrastructures.
For businesses, the spread of the humanoid robot It raises questions and opportunities: how can we rethink processes? Which activities should be automated and which should be kept human? How can we integrate physical robots with digital channels, artificial intelligence, and real-time communication systems for customers and partners?
Humanoid Robots: Impact on Marketing and Business
The evolution of the humanoid robot It's not just about factories or hospitals, but has direct implications for marketing, customer experience, and business models. When cognitive robots begin interacting with customers, patients, or users, every touchpoint becomes a hybrid physical-digital experience.
In stores, showrooms or healthcare facilities, a humanoid robot It can welcome, provide information, guide journeys, and collect real-time feedback. This data, integrated with marketing automation and CRM systems, allows for increasingly accurate profiles to be built and personalized communications and offers to be delivered.
For digital marketing, robotics opens up new omnichannel logic: live interaction with a robot can continue via WhatsApp, email, or mobile app, creating consistent journeys between physical and online. Companies can orchestrate campaigns that take into account both the data generated by the robot and digital conversations with users.
In B2B contexts, the adoption of a humanoid robot It also becomes a powerful positioning and branding tool. Demonstrating concrete innovation capabilities strengthens the brand's perception as technologically advanced, facilitating partnerships, attracting talent, and accessing new markets.
How SendApp Can Help with Humanoid Robots
The adoption of a humanoid robot How RoBee is even more effective when integrated with a structured digital communications and automation strategy. In this scenario, a platform like SendApp allows you to connect physical touchpoints managed by robots with the most popular messaging channels used by customers, starting with WhatsApp Business.
With SendApp Official (WhatsApp Business API) Businesses can create automated flows that trigger after an interaction with a humanoid robot: sending confirmations, satisfaction surveys, personalized informational content, or commercial follow-ups directly on WhatsApp.
SendApp Agent It allows support and sales teams to centrally manage conversations from multiple numbers and channels, coordinating with the robot's activities in the field. This allows users to experience seamless continuity between physical and digital interactions, without repeating information or losing the thread of the conversation.
For more complex scenarios, SendApp Cloud offers advanced automation, segmentation, and integration capabilities with external systems. The data generated by a humanoid robot – such as preferences, paths, frequent requests – can fuel marketing workflows, personalized notifications, and multi-channel campaigns.
Companies considering the introduction of cognitive robotics can use SendApp as an intelligent communication layer, transforming every physical interaction into a value-added digital relationship opportunity. You can request a dedicated consultation on WhatsApp Business and test SendApp solutions, allowing us to jointly design integrated journeys between robots and messaging channels.
To learn more about all the features of the platform and understand how to integrate it into automation projects that include humanoid robot, you can visit the official SendApp website at sendapp.live and contact the team for a personalized demo.
