WhatsApp Business CES 2026: All the news for companies
WhatsApp Business will be a major player at CES 2026 in Las Vegas, with increasingly focused features for marketing and automation. At CES 2026, innovations related to WhatsApp Business demonstrate how instant messaging is becoming the primary channel for brands and customers.
The Consumer Electronics Show is the world's leading high-tech trade show, and the 2026 edition confirms the central role of mobile communications. With generative AI, automation, and cloud integrations, companies that participate in WhatsApp Business can transform a simple chat channel into a true business engine.
In this article, we analyze the most relevant technology trends that emerged at CES 2026 and their impact on digital strategies, customer experience, and corporate communications automation.
WhatsApp Business and CES 2026: Key Messaging Trends
The growth of WhatsApp Business It comes as messaging surpasses traditional social media as a direct contact channel. According to several industry analyses, over two billion users use WhatsApp every month, with a growing share of conversations between people and brands.
At CES 2026, the focus is on three main areas: conversational AI, workflow automation, and integration with existing business systems. This makes WhatsApp Business not just a messaging app, but an access point for CRM, customer support, and marketing automation.
Companies attending or following CES are seeing WhatsApp Business as a strategic channel, supported by professional tools and official APIs. It's no longer just manual chats, but integrated ecosystems for communication, tracking, and personalization on a large scale.
WhatsApp Business to Showcase AI and Automation Innovations at CES 2026
One of the strongest threads of CES 2026 concerns the application of the’artificial intelligence to messaging platforms. Virtual assistants, advanced chatbots, and autoresponders are becoming increasingly natural, contextual, and capable of understanding user intent.
Generative AI allows you to propose texts, suggestions, and replies consistent with conversation history. For WhatsApp Business, this means being able to handle high volumes of requests while maintaining a high level of personalization and reducing response times. Companies can build workflows that seamlessly combine automation and human intervention.
In parallel, the marketing automation Applied to WhatsApp Business, it allows you to segment contacts, activate targeted campaigns, and measure performance in real time. Features such as labels, lists, and broadcast messages—when used compliantly with policies—become levers for improving engagement and increasing the value of each conversation.
Many of these trends are consistent with developments also described by organizations such as the’IBM on the topic of conversational AI, or from market analyses published by authoritative industry sources. In this scenario, properly integrating WhatsApp Business into the company's digital architecture is a must.
WhatsApp Business integration with cloud and CRM ecosystems
Another strong theme that emerged from the CES 2026 presentations and trends was the deep integration between messaging platforms and cloud infrastructure. WhatsApp Business It no longer exists as an isolated application, but as part of a system where data, analytics and automation are centralized.
The official WhatsApp Business APIs allow you to connect the chat channel with CRMs, help desks, payment systems, and e-commerce platforms. This allows you to send transactional notifications, order updates, appointment reminders, and targeted promotional campaigns directly to WhatsApp.
In a cloud environment, companies can manage multiple numbers, distributed teams, and high volumes of conversations while maintaining security, traceability, and compliance with privacy regulations. Standards such as GDPR, which are also explained in detail on the website, Guarantor for the protection of personal data, require responsible management of user data, a crucial element when working with WhatsApp Business.
The most advanced solutions also allow you to integrate WhatsApp Business with advanced analytics tools, reporting dashboards, and lead scoring systems. This way, every conversation contributes to enriching customer knowledge and supports data-driven marketing and sales decisions.
User experience, privacy, and trust in the WhatsApp Business channel
As technology evolves, the topic of user experience emerges strongly at CES 2026. To be effective, a user experience strategy WhatsApp Business It must balance automation, speed, and personalization. Users expect responses that are quick, yet human, relevant, and non-invasive.
This involves building clear conversational paths: welcome messages, guided menus, and easy-to-use opt-in and opt-out options. Every interaction on WhatsApp Business must add value, avoiding spam or redundant communications. Otherwise, you risk compromising trust and leading users to mute the channel or block your number.
Another critical aspect is transparency regarding data processing. Companies must clearly communicate why they collect certain data on WhatsApp Business, how they store it, and what purposes they use it for. This information should be aligned with the company's privacy policy and compliant with the guidelines of relevant institutions, such as the European Commission for data protection.
When these conditions are met, WhatsApp Business becomes a trusted channel, where customers and prospects feel comfortable sharing questions, needs, and even sensitive data related to payments or orders.
WhatsApp Business: Impact on Marketing and Business
The evolution of WhatsApp Business, highlighted by the CES 2026 trends, has a direct impact on marketing and business. Companies can shift a significant portion of interactions from email and call centers to quick, structured, and measurable conversations on WhatsApp.
From a digital marketing perspective, WhatsApp Business becomes a privileged channel for conversational marketingLead generation via forms and chatbots, nurturing with message sequences, and remarketing campaigns based on user behavior. Each message can be personalized based on the segment, context, and interaction history.
On the business front, the adoption of WhatsApp Business impacts various areas:
- Customer care: reduced response times, increased customer satisfaction, traceability of requests.
- Sales: immediate follow-ups, sending quotes and catalogs, real-time objection management.
- Operations: Automatic notifications about deliveries, appointments, deadlines, and service updates.
The combination of automation, AI, and mobile, always in the customer's pocket, makes WhatsApp Business a key tool for increasing conversions, retention, and average customer value. Companies that define clear processes and appropriate tools will be the ones that will benefit most from the trends emerging at CES 2026.
How SendApp Can Help with WhatsApp Business
To concretely exploit the opportunities of WhatsApp Business As highlighted at CES 2026, companies need a reliable, scalable, and policy-compliant platform. SendApp is designed to do just that: help brands, SMBs, and professionals transform WhatsApp into a structured marketing, sales, and support channel.
With SendApp Official (WhatsApp API) companies can integrate the Official WhatsApp Business APIs in your systems, connecting the chat channel to CRM, e-commerce, management software, and marketing automation platforms. This allows you to automate sending, track metrics, and securely manage high message volumes.
For the day-to-day management of WhatsApp Business conversations by sales and support teams, SendApp Agent It offers a centralized multi-agent interface. All agents can work on the same WhatsApp Business number, with chat assignments, internal notes, quick replies, and shared history.
If the goal is to maximize the potential of cloud and automation, SendApp Cloud It allows you to orchestrate advanced workflows: conversational funnels, scheduled messages, integrations with other digital tools, and performance analysis. It's the ideal solution for those who want to develop WhatsApp Business into a fully integrated channel within their digital marketing strategy.
Visiting the official website SendApp You can request a personalized consultation on WhatsApp Business, evaluate the best solution for your business, and activate a trial of key features. This way, the trends seen at CES 2026 become concrete actions to improve communication, sales, and customer service through WhatsApp Business.
