Vibes Meta: The New AI Video Social App
Vibes Meta is Meta's new bet in the world of artificial intelligence-generated videos. With Vibes Meta, The Menlo Park giant is transforming a simple Meta AI experiment into a standalone app with ambitions of becoming a true social network. But what does this move mean for users, creators, and digital marketing companies?.
Vibes Meta: From Meta AI to a Standalone App
Meta confirmed to TechCrunch that is testing Vibes Meta as a separate application from the Meta AI ecosystem, where the project was born in September 2025. The goal is clear: to position Vibes as a direct competitor to Sora, OpenAI's AI video app launched shortly thereafter.
Until now, users have used Vibes within Meta AI to create, discover, and share AI-generated videos. Vibes Meta A dedicated app allows Meta to offer a more focused, immersive, and optimized environment for building communities based on fully synthetic content, separating the AI feed from the rest of traditional social experiences.
This move follows the product fragmentation strategy already seen with apps like Messenger and Threads, and indicates Meta's belief in the potential of a social network focused on algorithmically generated videos. At the same time, it raises questions about market saturation and users' actual desire to consume entirely artificial content.
How Vibes Meta Works and What It Offers Users
From a functional point of view, Vibes Meta It allows you to generate videos from scratch starting from simple text prompts. The user describes a scene, an action, or an atmosphere, and the AI produces a clip with fluid camera movements, realistic lighting, and objects that interact plausibly, in line with what we've already seen in demos of Sora and other cutting-edge video models.
In addition to generating videos from scratch, it's possible to remix videos viewed in the feed. This means taking an existing video and modifying, combining, or reinterpreting it using AI, in a spirit of collaborative creativity and derived content. Meta claims that collaboration and sharing are on the rise, with many Vibes videos being shared with friends through its platforms.
The feed of Vibes Meta It's composed exclusively of synthetic content, i.e., clips generated entirely by artificial intelligence. It's not just effects or filters applied to real videos, but complete simulations of scenes and situations that don't exist in the physical world. It's a sort of "deepfake TikTok," where deepfakes don't imitate real people, but construct alternative realities.
This approach brings with it an element of alienation. If Reels and classic short videos work because they show real people, seemingly authentic moments and recognizable situations, Vibes Meta It focuses on a user experience where the user knows from the start that everything they see is artificial. The question is whether this model will generate mass engagement or will remain a creative niche.
Vibes Meta's freemium model and the race against Sora
Vibes has been free since its launch, but Meta has already announced it will introduce a freemium model with a premium subscription to unlock additional video generations each month. The strategy is typical of AI services: offer free basic access to rapidly grow the user base and then monetize those who want to create more content or access advanced features.
In the case of Vibes Meta, The premium plan should allow for a higher volume of monthly video creations, as well as potential additional features such as higher resolutions, longer clip times, or processing priority. Testing of the freemium model will begin in the coming months, in parallel with the app's expansion into a standalone product.
With this move, Meta is positioning itself in direct competition with OpenAI's Sora, which has generated a lot of media buzz but, so far, seems to have generated more curiosity than mass adoption. Sora's AI videos have demonstrated how a model can produce extremely realistic clips, so much so that they appear to have been shot with a real video camera, as also reported by various analyses on The Verge is Wikipedia dedicated to generative AI.
Meta, however, does not share precise numbers on the use of Vibes Meta. He limits himself to talking about "excellent results" and "constantly growing" use of Meta AI—intentionally vague statements that could mean anything or nothing. The real challenge will be transforming the initial appeal of AI videos into a daily habit of consuming content, like Reels or Stories.
Vibes Meta and the Future of Synthetic Content on Social Media
Social networks were born to show what others are doing, share real moments, and build connections based on authentic experiences. The arrival of Vibes Meta and feeds composed only of synthetic content radically change this dynamic: instead of real lives, only scenes imagined by users and generated by algorithms scroll by.
In terms of user experience, watching a continuous stream of videos you know are completely fake can create a sense of detachment. It's a bit like scrolling through a feed of endless deepfakes, though they aren't necessarily imitations of real people. The effect is that of a constant alternate reality, where the lines between storytelling, advanced animation, and simulation become increasingly blurred.
For Meta, Vibes Meta It represents a large-scale test: to understand whether there really is an audience willing to spend a significant portion of their social time within AI-only content ecosystems. If the answer is positive, it's plausible that in the future we will see increasingly more generation tools integrated into WhatsApp, Instagram, and Facebook, with implications for business messaging and conversational marketing as well.
For those working in communications and content, this scenario presents both opportunities and risks. On the one hand, it makes it possible to produce high-quality videos on a shoestring budget; on the other, it increases competition and noise, because anyone can create spectacular content in seconds.
Meta Vibes: Impact on Marketing and Business
From a digital marketing perspective, Vibes Meta It can become a new channel for creative campaigns, brand storytelling, and visual experimentation. Brands can use AI video to launch concepts, settings, and scenarios that are difficult or expensive to produce in the real world, reducing production time and costs.
Companies that work with communities and creators could collaborate with prompt-savvy users to generate original content to reshare on other channels, expanding their reach. In this context, the ability to integrate AI content distribution with proprietary channels, such as email, WhatsApp Business, and CRM, becomes essential to avoid relying solely on feed algorithms.
On the customer experience front, videos created with Vibes Meta They could power dynamic catalogs, virtual product demos, personalized ads, and concise educational content. By integrating this content into marketing automation workflows and one-to-one conversations (for example, on WhatsApp), a company can offer highly visual and personalized experiences while maintaining control of the direct customer relationship.
For data-driven businesses, the true value will emerge from analyzing the performance of these AI-powered contents: view rates, shares, link clicks, user reactions. Connecting video engagement data Vibes Meta Using campaign metrics on proprietary channels will allow you to optimize messages, creatives, and delivery timing.
How SendApp Can Help with Vibes Meta
While Vibes Meta As businesses explore the future of AI-generated video feeds, they need robust tools to integrate this content into effective communication strategies. This is where SendApp comes in, an automation platform for WhatsApp Business designed to integrate content, conversations, and data into a single ecosystem.
With SendApp Official, businesses can use the official WhatsApp API to scalably distribute video content, including those created with Vibes and other AI solutions, directly into customer chats. They can automate delivery, segment audiences, and track performance, turning AI videos into tangible touchpoints along the customer journey.
For the operational management of conversations generated by interest in the contents of Vibes Meta, SendApp Agent It allows you to coordinate teams of agents on a single WhatsApp Business number. This way, those who respond to customers can quickly share links, videos, offers, and informational materials, maintaining a centralized history and consistent response quality.
Finally, with SendApp Cloud You can design advanced automation flows that combine messages, multimedia, and behavioral triggers. AI-generated videos Vibes Meta They can become part of automatic onboarding, nurturing, or post-sales sequences, integrating with CRM systems and analytics tools.
For companies that want to experiment with AI videos without losing control over the relationship with their contacts, the ideal approach is: use Vibes Meta as a creative lab and SendApp as a distribution and automation infrastructure on WhatsApp Business. Visit the website SendApp to request a dedicated consultation and discover how to quickly activate official APIs, agents, and cloud, bringing your AI content directly into your customers' chats.
