Blog / Stagionale

WhatsApp at Christmas: greetings and promotions that convert

Christmas is the time of year when people buy the most, but it's also the time when advertising is most deafening. Using WhatsApp at Christmas lets you stand out with a warmer, more personal tone: a greeting message, a gift idea suggested at the right moment, a reminder about the last useful days for delivery. The channel combines the human relationship with the ability to sell, and its very high open rates do the rest. In this guide you'll find ready-to-use templates and a strategy to make your Christmas campaigns convert without being intrusive.

Greetings and sales: two goals that coexist

At Christmas not everything has to be promotion. A sincere greeting message, with no ulterior motive, strengthens the relationship and paves the way for purchases. The best strategy alternates relationship moments, the greetings, and commercial moments, the offers, so the customer doesn't feel like just a sales target. Someone who receives a genuine greeting is more willing to open, days later, the message with the gift idea.

The Christmas campaign calendar

Ready-to-use greeting and promotion templates

Greeting message

Merry Christmas, {name}! Thank you for being with us this year. We wish you peaceful days with the people you love. See you soon!

Gift idea

Hi {name}, still undecided on the gift? I'll leave you three ideas here that are selling like hotcakes this year. If you need a hand choosing, just write to me!

Last days for delivery

{name}, we're almost there! Order by December 20 and receive your gift in time for Christmas. After this date we can no longer guarantee delivery. Don't wait until the last minute!

• Always personalize with {name} for a warmer tone
• Separate greetings from offers: don't turn greetings into a sale
• Indicate precise dates for deliveries, they create real urgency
• Suggest gift cards for last-minute undecided customers
• Don't overdo the frequency: the inbox isn't your storefront

The last days for delivery message is among the most effective at Christmas, because it combines real urgency and concrete usefulness. Schedule it precisely based on your courier's actual times: communicating the right deadline avoids disappointed customers and post-holiday returns.

The period after Christmas: it doesn't end on the 25th

Many forget that Christmas sales continue after December 25. Those who received a gift card want to spend it, those who got a duplicate look for a return or exchange, and the January sales are just around the corner. A well-calibrated message in this window recovers customers and turns returns into new sales opportunities.

Respecting consent, even at Christmas

The Christmas atmosphere doesn't change the rules: send only to those who have given consent and always keep a simple way to stop receiving messages. A customer annoyed during the holidays is a customer lost at the start of the year. Data processing must be handled in compliance with the GDPR; this guide is for informational purposes and does not replace legal advice.

How to do it with SendApp

With SendApp you plan the entire Christmas season. Broadcast campaigns let you send greetings, gift ideas and reminders with templates and variables like {name}, {phone} and {email}. The CRM with tags lets you segment, so you send gift ideas targeted by interest and offers dedicated to loyal customers. You can use the official Meta API, with approved templates and the green checkmark, or WhatsApp Web via QR at no per-message cost. The SendApp Agent AI agent answers gift questions 24 hours a day, with handover to the operator when needed. SendApp starts at 19 euros a month and is available in 6 languages.