Every conversation is a customer talking to you
SendApp is the Italian platform that turns WhatsApp and the other messaging channels into a marketing and support tool: simple to use, with no markups on message costs.
Our mission
Give every business — from the corner shop to the structured e-commerce — the same communication tools as the big brands, at an honest price and without technical complexity.
Our vision
A world where talking to a business is as easy as texting a friend, and where AI works alongside people, not instead of them.
Our story
SendApp was founded on 10 May 2019, among the first software in the world to bring WhatsApp, SMS and Telegram marketing together in a single platform, with one simple idea: talking to customers shouldn't require an IT department or unpredictable usage-based fees. That's why we built a platform where messages cost exactly what Meta charges, with no markup.
Over the years the platform matured into one complete solution: SendApp Agent. It runs on Meta's official WhatsApp Business API with approved templates and the verified green tick, gets you live through guided onboarding in minutes, and includes a multichannel AI agent that answers customers 24/7 on WhatsApp, Instagram, Telegram, Email, SMS, Voice and your website.
Today SendApp is chosen by over 30,000 businesses worldwide, with native support and a transparent price list in euros. We stay true to the original idea: powerful tools, honest prices, zero surprises.
- businesses worldwide
- 30,000+
- open rate on WhatsApp*
- 98%
- markup on your messages
- 0€
- channels in a single inbox
- 10
*Industry average for WhatsApp messages, compared with ~30% for email.
The principles behind the product
Zero markups, on principle
WhatsApp messages cost what Meta bills. Our revenue is the platform, not a commission on your sends.
Simple before powerful
Every feature must be usable without a technical team. Guided onboarding that gets you live on the official API in minutes is our signature.
AI with people in charge
The AI replies, books and qualifies — but your team sees everything, steps in when needed and owns the relationship.
Support that actually supports
The people who answer know the product and your language. No endless tickets, no canned replies.
How we work
Dual track
The platform where you go live on Meta's official WhatsApp API through guided onboarding and scale to any volume as you grow, without switching vendors.
Meta compliance
SendApp Agent runs on the official WhatsApp Business API: approved templates, direct Meta billing, zero ban risk.
Product, not promises
The screenshots on this site are the real platform. What you see is what you use.
Let’s talk
Try the platform for free or talk to a real person on the team: we’ll help you choose the right product.