WhatsApp Business API pricing calculator
Estimate how much you’ll spend on WhatsApp messages based on market and category. With SendApp Agent you only pay Meta’s rates, billed directly by Meta: no markup on Meta’s rates.
Messages per month by category
1,000 free per month, then $0.03 / msg (utility rate)
Service (customer replies): the first 1,000 per month for each number are free, then they cost the same as a utility message. Utility messages sent within the 24-hour window are also charged. The window opened by a Click-to-WhatsApp ad stays free, for up to 7 days.
Estimated monthly cost — Italy
$109.50
3,000 messages/month
Meta rates per delivered message, from Meta’s official euro, dollar and pound rate cards in effect since October 1, 2026 (checked on October 12, 2026). Meta’s prices vary by market and change periodically: for exact values, see the official Meta rate card. The service cost is an estimate: the 1,000 free replies apply to each number; here replies are split evenly across numbers.
You pay on delivery
Meta charges per delivered message, based on market and category (marketing, utility, authentication).
Replies: 1,000 free per month per number
Since October 1, 2026 Meta charges service messages beyond the first 1,000 delivered per month on each number, at the country’s utility rate. Utility messages sent within the 24-hour window are also charged. Messages in the window opened by a Click-to-WhatsApp ad, which can last up to 7 days, remain free.
SendApp adds no markup on Meta’s rates
You pay Meta’s rates directly to Meta. No markup on Meta’s rates, on every plan.
Send your WhatsApp messages with no markup on Meta’s rates
Activate the official Meta APIs with SendApp Agent: approved templates and Meta rates at cost.