The Italian alternative to Spoki, minus the ballooning costs

No mandatory dedicated number, no +25% overages, no paid support: with SendApp, the price you see is the price you pay.

Spoki is a solid Italian platform for WhatsApp marketing on the official API. But the price list only tells half the story: between the dedicated number, conversation tiers and overages, the real cost climbs fast.

Comparison based on Spoki's public pricing and pages as of June 2026. Prices may change: always check the provider's website.

Where Spoki shows its limits

Campaigns start at ~€98, not at €39

The €39 is the Service plan, which does not include campaigns. Broadcasts need Marketing at €79/month, plus the dedicated number at €19/month: ~€98 before you have even sent your first message.

+25% overages and forced upgrades

Once you exceed the included conversations, Spoki adds a 25% markup on the unit rate, with a 300% cap beyond which upgrading is mandatory.

Real support is a paid extra

The included support is the "Basic" tier: higher tiers cost €49, €199 and €999 per month.

SendApp Agent API only

With Spoki you must complete Meta Business Manager verification before getting started. There's no option to start right away from the number you already use.

SendApp vs Spoki, line by line

FeatureSendAppSpoki
SendApp Agent Meta WhatsApp APIYes.AgentYes.Yes
Official Meta WhatsApp API with the green tickYes.AgentNo.No
Trainable AI chatbot includedYes.in every Agent planPartial.AI features tied to higher plans
Channels beyond WhatsAppYes.IG, Telegram, Messenger, TikTok, Email, SMS, Voice, widgetPartial.WhatsApp-centric
No mandatory dedicated numberYes.YesNo.an extra €19/month
Overages without markupYes.YesNo.+25%, 3× cap then upgrade
Support includedYes.in Italian, includedPartial.Basic; serious tiers €49–999/month
Calendar, reminders and bookingsYes.with Google CalendarNo.No
Entry price for campaignsYes.€19/monthPartial.Marketing €79 + €19 number ≈ €98

The real cost, compared

SendAppSpoki
Entry price to run campaigns€19/month, all includedMarketing €79/month + €19 dedicated number ≈ €98
Markup on messagesZero (direct Meta rates; absolute zero on SendApp Agent)Zero within quota, +25% on overages
Priority supportIncludedFrom €49 to €999/month

Three things you pay extra for elsewhere

Not a promotion: they sit inside every SendApp Agent plan, starting with Professional at €19/month.

Support is included, not a tier you buy

There is no separate support plan in the SendApp price list: support is included in every plan, from Professional at €19/month. There is no "serious" support level that costs more.

Spoki: On Spoki the included support is the Basic tier: the higher ones cost €49, €199 and €999 per month.

AI is in the plan, not an add-on

The AI chatbot you train on your own content is included in every Agent plan: 1 AI account on Professional, 5 on Business, up to 30 on Platinum. No module to switch on, no per-flow fee.

Zero activation costs

No setup fee and no dedicated number to pay for on the side: you connect the number you already use and start. The listed subscription is everything you pay SendApp — Meta’s rates, where they apply, are billed by Meta with no markup.

Spoki: On Spoki the dedicated number is mandatory: about €19/month on top of the plan.

Why people who compare choose SendApp

Start today, even without Meta verification

With SendApp Agent you activate the number you already use on Meta's official WhatsApp API through guided onboarding and run your first campaign in minutes. As volumes grow, everything scales up in the same place with SendApp Agent.

Predictable pricing

No tiers, no dedicated number, no marked-up overages: the plan includes messages, AI, operators and support.

More channels in the same inbox

With Agent you also handle Instagram, Telegram, Messenger, TikTok, Email, SMS, Voice and your website widget, with an AI trained on your content.

SendApp vs Spoki: frequently asked questions

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