Last updated: March 2026
SendApp vs Spoki: A Complete Comparison for WhatsApp Marketing with Official Meta APIs
Both platforms use Meta's official WhatsApp Business API. The difference isn't in their official nature—which is the same—but in their pricing model, included features, and the type of support offered.
The key point: SendApp doesn't apply any additional markup to the cost of WhatsApp messages—you only pay standard Meta rates. It includes a 24/7 AI assistant, free SMS gateway, and dedicated Italian support at no extra cost. Spoki charges a platform fee based on conversations (starting at €150/month) plus separate Meta rates, with paid onboarding (€299).
Feature comparison
| Functionality | SendApp | Spoki |
|---|---|---|
| Official WhatsApp Meta APIs | Yes — Official and Agent | Yes |
| Additional markup per message | None — only Meta rates | Conversation cost included in the plan + separate Meta rates |
| Conversations included in the plan | Messages included in the plan (up to 100,000/month) | From 150 conversations/month — extra +25% |
| AI Assistant (ChatGPT) | Included — trained on your company | Available from the Service plan (€19+/month) |
| Free SMS Gateway | Included in all plans | Separate paid SMS |
| Customer Support | Free, Italian, dedicated | Basic included — advanced paid. Onboarding: €299 |
| Integrated Google Calendar | Up to 10 accounts (Agents) | Non-native |
| Telegram | Up to 10 accounts | Not available |
| Mobile app | Included (Official) | Not available |
| Mass mailing / Campaigns | Yes | Yes (from the Marketing plan €39+/month) |
| Automatic chatbot | Yes | Yes |
| Automations and workflows | Yes | Yes |
| Deadlines and reminders | Yes | Yes |
| Multi-operator | Yes (Agent) | Yes — unlimited operators |
| Integrations | WordPress, Shopify, WooCommerce, Prestashop, Zapier, Make, Pabbly, Google Sheets + REST API | Native Integrations + Zapier/Make + REST API |
| Abandoned e-commerce carts | Yes — via plugins and APIs | Yes (from the Sales plan €55+/month) |
| Free trial | 7 days, no credit card needed | Limited Free Plan (live chat only) |
| Published prices | Yes — transparent on the site | Yes — based on conversations |
| Trustpilot | 4.4/5 (40 reviews) | 3.7/5 (128 reviews) |
| Site | Naples, Italy | San Vito dei Normanni (BR), Italy |
Real prices compared
Here's a direct comparison of the two platforms' paid plans. Prices shown are billed annually.
SendApp
Professional
€19/month monthly — VAT included
- 1,000 contacts — 10,000 messages/month
- AI Assistant + Live Chat
- WhatsApp Official API Meta + Telegram
- Free SMS Gateway
- Free Italian assistance
- Zero markup on messages
Spoki
Marketing
€49/month monthly — excluding WhatsApp fees
- 150 conversations included — extra +25%
- AI available
- WhatsApp Official API Meta
- Separate paid SMS
- Basic support — onboarding €299
- Meta rates separate from the plan
Beware of hidden costs: Spoki's €39/month Marketing plan includes only 150 conversations. If you have 1,500 conversations per month, the plan increases to €189/month—and additional conversations beyond the limit cost an additional €0.1575 each. This also includes the cost of messages paid separately to Meta. With SendApp, the €16/month Professional plan already includes 10,000 messages, and Meta costs are the only ones you pay.
Support: free vs. paid
An often underestimated aspect when choosing a platform is the type of support offered.
SendApp offers free and dedicated Italian support to all customers, without limits and at no additional cost. The support team is available 24/7 and guides customers from initial setup to daily use of the platform. Numerous reviews on Trustpilot confirm the availability and speed of support.
With Spoki, basic assistance is included in the plan, but advanced support levels are paid. Guided onboarding (three 30-minute calls) costs €299. Several reviews on Trustpilot and Capterra report long response times, difficulty speaking to a human agent, and support handled primarily by bots.
Integrations: Both connect to everything
Spoki claims over 4,000 integrations, but most of these are through Zapier and Make—automation tools that connect any platform to any other platform.
SendApp offers the same integration possibilities via Zapier, Make, Pabbly, and its own comprehensive REST API. Additionally, it offers ready-made native plugins for WordPress, WooCommerce, Shopify, Prestashop, and Google Sheets—no technical setup or developer required.
In practice, any system that can connect to Spoki via Zapier/Make/API can also connect to SendApp in the same way. The difference in the declared "number of integrations" is therefore a marketing issue, not actual technical capability.
When to choose SendApp
- You want transparent costs without additional markup on WhatsApp messages
- You need a trained AI assistant that responds to customers 24/7
- You want automatic reservations on Google Calendar from WhatsApp
- You need to Free SMS is Telegram from the same platform
- You want free assistance in Italian no onboarding costs
- Are you an SME, a professional or an agency and want to get started right away?
When to choose Spoki
- You already work with an agency that uses Spoki as a platform
- You need advanced e-commerce features (abandoned carts, chat payments) and budget is not an issue
- Prefer a conversation-based model rather than a message-based one
How to migrate from Spoki to SendApp
Migrating your WhatsApp Business API number from Spoki to SendApp is possible without losing your phone number. The process involves connecting the new Business Manager and reconfiguring your number on the SendApp platform. The SendApp team offers dedicated and free support for the entire migration process — no onboarding costs.
7 days free, no credit card required. Italian support included.
Frequently Asked Questions
Do SendApp and Spoki both use the official Meta APIs?
What does “zero markup on messages” mean?
Why does the Spoki Marketing plan cost more?
Is Spoki support really paid?
Can I migrate from Spoki to SendApp without losing my number?
What is the difference between SendApp Agent and SendApp Official?
Are the integrations really the same?