Do I need to create an app on Meta for Developers?

No. With SendApp Agent the connection goes through Meta’s official flow (Embedded Signup) started from the app: you don’t create your own app or configure the WhatsApp product by hand.

Do I need a permanent token?

No. There is no token to generate, copy or paste: you grant permissions yourself in Meta’s official popup while connecting.

Can I connect the number I already use on WhatsApp Business?

Yes, with coexistence: the number stays active on the app and works on the API in SendApp at the same time. Meta asks you to open the app at least once every 14 days.

How much does connecting Meta’s API cost?

Connecting is free. Meta bills messages at its own rates, with no SendApp markup; SendApp plans start at €19 a month.

My number is with another API provider: how do I move it to SendApp?

Through number migration: the same number, templates and quality rating stay on your Meta Business Manager. The steps are on the dedicated migration page.

Instructions · Meta WhatsApp API

Connect Meta’s WhatsApp API to SendApp Agent

You no longer need to create an app on Meta for Developers or generate a permanent token. Your number connects through Meta’s official flow (Embedded Signup), started right from SendApp: a few minutes, all inside Meta’s popup.

Open the full guide Try free

1Connect from SendApp
2Meta login and permissions
3Portfolio and number
4Number live in Chat

Payment method on the WABA

Templates are delivered only with a card linked to the WhatsApp Business account in Meta Business Manager. You add it on Meta, never in SendApp.

Meta’s official flow, start to finish

What changed compared to the manual method

A few years ago, connecting the Cloud API meant technical steps on Meta for Developers. With SendApp Agent, Meta’s official flow handles them.

The old manual method

Create an app on Meta for Developers
Add and configure the WhatsApp product
Create a system user in Business Manager
Generate a permanent token and copy it
Paste the phone number ID and token into the platform

With SendApp Agent, today

Click “Connect Account” in SendApp
Log in with your Meta profile and grant permissions
Choose your business portfolio and number
Confirm the number with an SMS code or a call
Conversations land in Chat, ready for the AI

The steps, in short

These are real screenshots of the app and of Meta’s popup. The full guide shows every one of them.

1
Start from SendApp
Go to Applications → WhatsApp Meta, pick the Account (the AI bot) to link the number to and click “Connect Account”.
2
Log in with Meta and pick the portfolio
In Meta’s official popup you confirm your profile, grant permissions and select the business portfolio. No portfolio yet? You create it on the spot.
3
Choose and verify the number
A new number, or the one you already use on the WhatsApp Business app (coexistence). Verification comes as an SMS or voice-call code.
4
Number live
Click “Finish” and you are back in SendApp: the number is on the official API and messages arrive in Chat, where the AI can reply.

Real screenshots of the SendApp app and Meta’s official popup (Italian interface)

All 12 steps with screenshots

What to prepare

An active SendApp Agent account
A phone number dedicated to WhatsApp Business
A Meta account with access to the company’s business portfolio

After connecting, on Meta

Payment method on the WABA

Templates are delivered only with a card linked to the WhatsApp Business account in Meta Business Manager. You add it on Meta, never in SendApp.

Business verification

Requested from the Security Center in Business Manager: it raises sending limits and is needed for the verified badge, which Meta grants.

Already using the number on the WhatsApp Business app?

With coexistence you connect it to the API and keep using it on the app too: just open the app at least once every 14 days. Messages you send from the app stay free.

How to enable coexistence

Are you a developer?

Connecting to Meta needs no code. To integrate SendApp with your systems there is the SendApp REST API, with an API key and the account token: 42 documented endpoints for messages, contacts, campaigns, bookings and products.

SendApp API and security API documentation

Frequently asked questions

Switching provider? Read how to move your WhatsApp Business API number to SendApp.

Connect your number in a few minutes

7-day free trial, no credit card required.

Try free