In the wake of Sinch's video calling white paper, in which their primary research with OnePoll identified that companies are beginning to leverage the video callHere are the top 5 reasons why video calling is the way to go for those who want to stay ahead of the curve.
Nearly 40% of consumers would interact with a business via video call if given the opportunity.
As a company, you want to make sure you give your customers what they want, and today's customers want to be able to communicate with brands appropriately. In fact, 1 in 3 consumers we surveyed had already interacted with a brand via video calling; it's a medium that's becoming increasingly common, especially when it comes to solving simple problems or simply getting advice.
Over 70% of businesses believe video calls have the potential to improve customer service and make them more accessible
The customer is always right, right? When it comes to ways to improve the customer experience, all companies should sit down and listen or risk losing customers. These days, companies need to be more accessible and stop hiding behind huge, impersonal call centers. It's time to actually talk to customers face-to-face, and when that's not possible in person, video calling is the next best thing.
Businesses believe video calling could reduce the costs of the 50%
In addition to reducing overheads such as the high costs associated with mobile and international phone calls, video calling can also reduce time lost due to missed or forgotten appointments, as well as offering the potential to reduce the cost of business travel such as flights, hotels etc., allowing colleagues from all over the world to get together without even leaving the office.
Nearly 25% of customers surveyed would consider switching to a bank or doctor who offered VIdeo Calling as a service
No one wants their customers to leave for the competition. You've worked hard to earn those customers, so you want to hold on to them. One surefire way to do that is to make sure they're happy. Keeping up with the tech-savvy customer by offering video calling might be a deal-breaker for some, especially those with a Millennials, the 50% of which brands are expected to offer video calling.
81% of customers who have interacted with a business via video calls believe the experience was positive
If you want your customers to feel positive about your brand, you need to add video calls to your arsenal of communication methods. Everyone loves having a good experience with a company; it gives you a good feeling, makes you want to tell friends and family about what a great experience you had, and makes you more likely to recommend their services the next time someone asks.
