Local marketing
Four out of five consumers use search engines to conduct local searches. This fact alone could be enough to pique the interest of all entrepreneurs and encourage them to launch local marketing projects. Yet, 50% of SMEs don't even have a website, while 60% have never invested in social media. What does this mean? That demand far outstrips supply and that there's an unexplored world that could bring significant benefits to small and medium-sized local businesses. Today, having an online presence is a crucial step for any local business.
It's a question of branding, image, prestige, and revenue. Because people search, or rather, ask, with their smartphones. It's not enough to "be close," you have to "communicate that you're close"; and this is the challenge that local marketing is preparing to face. We're not talking about a potential trend, nor a bubble: it's about the evolution; or rather, the revolution of a communication system that definitively marks a break with traditional promotional methods. Local Marketing is a book that addresses these issues strategically, structurally, and professionally, looking at them from an SEO, content marketing, and storytelling perspective.
Social local marketing
If you have a small business or are a professional, the aim of this book is to help you implement a marketing system that is more suited to your local market and your target: Social Local MarketingIt leverages the power of social media to promote your local business by investing fewer resources in content and more in promoting your message to the right audience in the area, on a planned and ongoing basis.
Unlike social media marketing strategies that aim to leverage the virality of social media by creating elaborate and expensive content, local social marketing provides you with the tools to position yourself as a leader in your local market by allocating your budget more to disseminating content than to producing the content itself. This content must still be high-quality, yet relevant to your local audience. By the end of this article, you'll know if your business is ready for local social marketing, you'll be able to create a high-performance Facebook page, you'll be able to implement strategies with awareness, and you'll be able to measure their results.
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