The WhatsApp Business app is now one of the most searched for business messaging apps on the Internet. WhatsApp Business The best marketing tool of 2021. For countries with many monthly active users of WhatsApp (MAU)The WhatsApp Business app is an indispensable tool for many local businesses. In this guide, we'll show you how to use the app to reach and connect with more customers.
What is the WhatsApp Business app?
Businesses started using WhatsApp for Business long before the WhatsApp Business app. Many companies were actually using personal WhatsApp accounts to send messages to their customers, which prompted WhatsApp to do something about it.
The WhatsApp Business app is a business messaging app for small businesses. While similar to WhatsApp, it offers a few additional features to help businesses communicate with customers. The WhatsApp Business app is available on Android and iOS.
To set up an account you will need a phone and a SIM card. You can't use the same SIM card you use for personal WhatsApp. If you want to have your WhatsApp and WhatsApp Business App account on the same phone, you will need a dual sim phone.
It's important to understand that the WhatsApp Business app is limited to one user on one device. If you expect many team members to need access, you should consider a file. WhatsApp Business API account for your company.
How to create an account for the WhatsApp Business app
To get started, download the WhatsApp Business app from the Play Store or Apple Store and verify your number. Then, complete your business profile by uploading a profile picture and adding your business name, description, address, website, opening hours, and more.
When visitors click on your business profile, they'll see a pop-up stating that the account is not verified. Unfortunately, there's no place in the app to request verification for a WhatsApp Business App account.
Although WhatsApp's FAQ states that major brands will be verified, we've never seen this happen. We don't expect major brands to use the WhatsApp Business app. If you need a verified account, request a WhatsApp Business API account instead.
WhatsApp Business App: Catalog
Many small businesses in Asia and South America use WhatsApp as their digital storefront. To make it even easier, WhatsApp has launched WhatsApp Business Catalog to help businesses showcase and share their products and services.
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Once your catalog is ready, it's time to spread the word using the catalog link and the item link. Anyone with your catalog link can browse the entire catalog, while the item link is specific to the product.
Entrepreneurs have three options when sharing these links. You can send it in-app to all your contacts in a conversation, copy and paste the link on other sites or share the link on social media platforms.
The WhatsApp Business app catalog is an important tool for small businesses. It helps customers get the basic information they need. Now let's talk about how to get your customers to find your WhatsApp catalog in the first place.
WhatsApp Business App: Find your customers
In addition to features, WhatsApp has rules and limitations on using the WhatsApp Business app. In this section, we'll walk you through some best practices for convincing your existing customers to message you on WhatsApp and how to attract new ones! WhatsApp Business: The Best Marketing Tool 2021.
If you have your customer numbers handy, you may be wondering if you can import your contacts. While not directly in the WhatsApp Business app, you can install Google Contacts on your phone, import your contacts and they will be available to send messages.
WhatsApp Business_catalogue
After importing your existing customers, you may be wondering how to chat with your prospects. Here are some quick tips on how to connect your Facebook page, use links on your website and QR codes in store.
Turn Facebook page traffic into WhatsApp contacts
As part of the Facebook family, the WhatsApp Business app can be connected to a Facebook Page to drive traffic using a Send WhatsApp Message button, Facebook ads, or simply by displaying your WhatsApp number in the About section of your Page.
Once added, the WhatsApp button will appear directly below your Facebook page's cover photo. Note that the WhatsApp button will replace the Send Message button in Facebook Messenger, if you have one.
Use short links to direct website traffic to the WhatsApp Business app
Short links or direct links are useful for companies with a lot of website traffic. Adding a WhatsApp Business app link to a website creates an easy way for a website visitor to directly enter a WhatsApp conversation with your company.
By navigating to Settings > Business Tools > Short Links in the WhatsApp Business app, you can create WhatsApp short links. In addition to the link, you can add a message that will be added to the input bar when the WhatsApp user clicks the link. WhatsApp Business: The Best Marketing Tool 2021.
Turn foot traffic into WhatsApp contacts with QR codes
If you have a store with a lot of foot traffic, placing a printout of the WhatsApp Business app QR code in your physical store is a great way for customers to add you. To find your account's QR code, go to Business Tools > Short Link > QR Code.
All your customers have to do is scan the QR code and they'll be instantly redirected to your account. Plus, your unique QR code won't expire unless you reset it or delete your WhatsApp Business App account.
WhatsApp Business App: Messaging Features
Messaging on the WhatsApp Business app is as simple and straightforward as messaging on the regular WhatsApp. However, the WhatsApp Business app provides some additional tools to help businesses with their messaging productivity.
Since the WhatsApp Business app is truly designed for single-user use on a single device, it's important to get the most out of these features. Here's how.
Master 1: 1 messaging with quick replies
After messaging multiple WhatsApp contacts at once, managing a busy inbox can be overwhelming. To respond to frequently asked questions more quickly, you can customize up to 50 quick replies in the WhatsApp Business app and use them in one-on-one chats with your customers. WhatsApp Business: The Best Marketing Tool 2021.
From Business Tools, click the + button to add new quick replies. Then, edit your message and add a shortcut with up to three keywords, each up to 15 characters long. These keywords are useful for helping you locate and sort multiple quick replies.
Once you're in a chat, view your quick replies by typing "/". A list of saved replies will appear, where you can select the best response to the request. These replies are editable in case you need to add or remove information before sending.
While quick replies are useful for shortening the response window, they must be done manually while the user is online. If you're unavailable, WhatsApp allows you to automate greetings and away messages.
Automate chats with greetings and away messages
As a business, speed of customer service response is crucial. With automated greetings and away messages, your customers won't be left wondering if you're around to answer their questions.
If enabled, greeting messages are automatically sent to visitors and customers who message you for the first time or after 14 days of inactivity. To set up your greeting message, go to Business Tools, select Greeting Message, edit, and save your changes.
There's also an option to choose who to send the greeting to, including or excluding certain groups of people. The only drawback is that you can't customize the greeting for each recipient group to make it more personal. WhatsApp Business: The best marketing tool of 2021.
Another equally important automated message is the away message. Similarly, the away message can be enabled or disabled. However, we recommend leaving it enabled in case someone messages you while you're offline.
The away message can be set to be sent always, according to a custom schedule, or outside of working hours. While we haven't found any real purpose for always sending an away message, the other two options are useful if you know exactly when you'll be unavailable.
Mass message customers with broadcasts
In addition to 1:1 chat, WhatsApp Business App Broadcast allows users to send mass messages and multimedia content to multiple contacts at once for free. Businesses can use it for new product updates, changes to opening hours, or store relocations.
While this may sound helpful, WhatsApp has introduced some restrictions to prevent spam. Only contacts with your number saved in their address book can receive your broadcast message, and there's a maximum of 256 recipients per broadcast list.
To broadcast to more than 256 contacts at once, you need to create another broadcast list. WhatsApp Business Marketing Tool 2021. Each broadcast list can be labeled and organized into different categories such as new customers, new orders, pending payments, and so on.
In terms of privacy, any transmitted message will appear in a private chat with the recipient. Just like how BCC or blind carbon copy works in email, no one else on your broadcast list can see the other person's reply or contact details.
WhatsApp Business Marketing Tool 2021.
The only distinguishing feature between a 1:1 message and a broadcast message in a private chat is the speaker icon. Only business accounts can see the speaker icon next to a broadcast message, while it appears as a regular message to the contact.
Collaborate with customers using group messaging
Like broadcasting, businesses also use WhatsApp Business's group messaging app to connect with a large audience. The difference is that group chats are more collaborative, allowing everyone to interact and see each other's contact details. WhatsApp Business Marketing Tool 2021.
You can invite up to 256 contacts to a group from your contact list. Some common use cases for business group chats include customer or service groups, business product/service beta testing groups, marketing campaign groups, and so on.
To invite someone to your group, you can send them the WhatsApp Business app group link and QR code. However, you can't limit access to anyone with your link, so only share it with people you trust. Alternatively, you can revoke public access by resetting the link. WhatsApp Business Marketing Tool 2021.
Having trouble monitoring conversations 24/7? You can also choose to disable your contacts' messaging privileges so that the group chat is now similar to a broadcast list, except that everyone in the group can see messages.
Alternatively, you can assign multiple WhatsApp Business group admins to help you. Group admins have the power to add or remove people, edit group information, and allow or block members from sending messages.
To circumvent the WhatsApp Business app's one-user, one-device policy, having additional group admins is another way to have an extra pair of hands or phone to help you serve your customers.
To send bulk messages via whatsapp to everyone, use SendApp:
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