WhatsApp Business API Revolution: Changes and Fees from February 1, 2022
The WhatsApp Business API is about to change the game for businesses. Starting February 1, 2022, a new pricing structure will go into effect, impacting digital marketing strategies.
WhatsApp Business API: An Overview
WhatsApp Business API is an advanced WhatsApp service for businesses with high conversation volumes. It offers the ability to automate and personalize customer communications.
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Starting in February, pricing will shift from a per-message model to a per-conversation model. This approach emphasizes the value of every company-customer interaction.
Key Differences between WhatsApp and its Business Variants
While WhatsApp Messenger is the messaging app for the general public, WhatsApp Business is designed for professionals and SMBs. The WhatsApp Business API, on the other hand, is aimed at large businesses, offering advanced features such as integration with other software via APIs.
New Rates for Conversations in Italy
In Italy, the new rates for conversations initiated by the company will be €0.0532, while those initiated by the user will be €0.0319. These changes make a targeted and efficient communication strategy essential.
Free Conversations: When You Don't Pay
Interestingly, the first 1000 monthly conversations are free. Additionally, conversations initiated via calls-to-action from Facebook ads or pages incur no costs, promoting the integrated use of Meta platforms.
Optimal Strategies with SendApp
In this scenario, SendApp emerges as a fundamental tool for companies. This solution allows you to effectively manage communication via WhatsApp Business, making the most of the APIs and optimizing costs.
SendApp makes it easy to send personalized messages, manage contacts and plan campaigns. With SendApp, businesses can successfully navigate the new pricing system, maximizing customer engagement and minimizing costs.
The Future of WhatsApp Business
The changes introduced by the WhatsApp Business API are a clear sign of a future where digital communication between companies and customers will be increasingly personalized, efficient, and integrated. By adopting tools like SendApp, companies can prepare to take advantage of these opportunities and remain competitive in the evolving digital landscape.
