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WhatsApp Business API Revolution

by 27 March 2024#!30Tue, 19 Nov 2024 11:46:35 +0100+01:003530#30Tue, 19 Nov 2024 11:46:35 +0100+01:00-11Europe/Rome3030Europe/Rome202430 19am30am-30Tue, 19 Nov 2024 11:46:35 +0100+01:0011Europe/Rome3030Europe/Rome2024302024Tue, 19 Nov 2024 11:46:35 +010046114611amTuesday=4159#!30Tue, 19 Nov 2024 11:46:35 +0100+01:00Europe/Rome11#November 19th, 2024#!30Tue, 19 Nov 2024 11:46:35 +0100+01:003530#/30Tue, 19 Nov 2024 11:46:35 +0100+01:00-11Europe/Rome3030Europe/Rome202430#!30Tue, 19 Nov 2024 11:46:35 +0100+01:00Europe/Rome11#No Comments

Rivoluzione WhatsApp Business API: Cambiamenti e Tariffe dal 1° Febbraio 2022

WhatsApp Business API si appresta a cambiare le regole del gioco per le aziende. Dal 1° febbraio 2022, una nuova tariffazione entrerà in vigore, influenzando le strategie di marketing digitale.

WhatsApp Business API: An Overview

WhatsApp Business API è un servizio avanzato di WhatsApp per aziende con elevati volumi di conversazione. Offre la possibilità di automatizzare e personalizzare le comunicazioni con i clienti.

 

 

Le Novità sulle Tariffe

Da febbraio, la tariffazione passerà da un modello basato sui messaggi inviati a uno sulle conversazioni intraprese. Questo approccio pone l’accento sul valore di ogni interazione azienda-cliente.

Key Differences between WhatsApp and its Business Variants

Mentre WhatsApp Messenger è l’app di messaggistica per il grande pubblico, WhatsApp Business è pensata per professionisti e PMI. WhatsApp Business API, invece, si rivolge a grandi aziende, offrendo funzionalità avanzate come l’integrazione con altri software tramite API.

New Rates for Conversations in Italy

In Italia, le nuove tariffe per conversazioni avviate dall’azienda saranno di 0,0532 €, mentre quelle iniziate dall’utente di 0,0319 €. Questi cambiamenti rendono essenziale una strategia comunicativa mirata e efficiente.

Free Conversations: When You Don't Pay

Interestingly, the first 1000 monthly conversations are free. Additionally, conversations initiated via calls-to-action from Facebook ads or pages incur no costs, promoting the integrated use of Meta platforms.

Optimal Strategies with SendApp

In this scenario, SendApp emerges as a fundamental tool for companies. This solution allows you to effectively manage communication via WhatsApp Business, making the most of the APIs and optimizing costs.

SendApp makes it easy to send personalized messages, manage contacts and plan campaigns. With SendApp, businesses can successfully navigate the new pricing system, maximizing customer engagement and minimizing costs.

The Future of WhatsApp Business

Le modifiche introdotte da WhatsApp Business API sono un chiaro segnale verso un futuro dove la comunicazione digitale azienda-cliente sarà sempre più personalizzata, efficiente e integrata. Con l’adozione di strumenti come SendApp, le aziende possono prepararsi a sfruttare queste opportunità, rimanendo competitive nel panorama digitale in evoluzione.

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