Bulk Sending with Meta's Official API: Overview and Transparent Costs
In the world of digital marketing, companies are looking for reliable and scalable channels to send promotional, notification, or support messages to their customers. WhatsApp Business API Meta APIs represent a powerful solution for securely sending bulk emails that comply with platform policies. In this article, we'll look at how these APIs work, their pricing model, and why. SendApp It stands out as the only service without speculation on message costs.
1. The Official Meta API: Benefits and Requirements
The WhatsApp Business API allows you to directly integrate WhatsApp into your business systems (CRM, e-commerce platforms, ERP), allowing you to:
- Sending template messages (pre-approved messages) for marketing campaigns, service notifications, authentication and various updates.
- Customer-triggered conversations, initiated from the chat button or click-to-chat on the website.
- Automation and chatbots, thanks to the use of APIs to manage response flows, reminders and support procedures.
To access the official APIs, you must request approval for your Business account, have a dedicated phone number, and comply with the content guidelines. The main advantage is the native integration with WhatsApp, which guarantees high open rates and one-to-one communication with the user.
2. Meta API Pricing Model
Effective July 1, 2025, Meta has adopted a pricing per message template which offers greater transparency than the previous 24-hour conversation window system. In summary:
- You pay Alone when a template message is actually delivered.
- Rates vary depending on the category of the message (marketing, utility, authentication, service) and to market of destination.
- The costs are public and can be consulted in the official Meta tariffs.
For example, a "marketing" message sent to Italy will have a different price than a "service" message sent to Brazil. This model allows businesses to plan expenses and budgets more accurately, avoiding surprises on the bill.
3. Third-party tools and hidden costs
Many WhatsApp solution providers offer access to the official API by adding a advertising on the cost per message or applying monthly subscriptionsFor example, competitors charge a base rate of $0.005 per message plus the Meta fee. This means that, on top of the Meta price, there's an additional fixed cost for each message sent.
4. SendApp: maximum advantages
Among all the available platforms, SendApp emerges as the only service that does not practice any speculation on the cost per messageSendApp's main features:
- No Speculation: There are no additional fees beyond the official Meta prices.
- Constant Updates: Cloud mode at affordable prices.
- Integrated official APIsSendApp is certified to use Meta's WhatsApp Business API, ensuring full compliance and reliability.
- Advanced features: massive template management, chatbot automations, detailed reporting, and ChatGPT integration for intelligent responses.
In practice, sending thousands of messages will not lead to any surprises on your bill: the only cost item remains the official one set by Meta, with no opaque margins or hidden platform costs.
Conclusion
The WhatsApp Business API Meta's email services are the gold standard for professional and secure mass mailings. Thanks to the new email model, pricing per template message, companies can plan their campaigns more clearly. However, it's important to choose a provider that doesn't charge unnecessary markups or subscriptions: SendApp It presents itself as the ideal solution, offering official APIs, advanced features, and above all zero speculation, for a finally transparent and efficient WhatsApp communication strategy.
