Chatbot on WhatsApp: In the context of conversational marketing, the chatbot They represent a strategic tool for automating and scaling customer interactions on WhatsApp, ensuring quick and consistent responses 24/7.
What is a Chatbot?
A chatbot is software that uses predefined rules or artificial intelligence to analyze incoming messages and provide automatic responses based on keywords or conversation patterns.
These bots can be configured in a “no-code” way directly from the Sendapp dashboard, allowing even those with no programming skills to create effective conversational flows.
Advantages of Chatbots on WhatsApp
- Instant answers: Customers get real-time information on products, prices and schedules, reducing wait times.
- Automatic lead qualification: thanks to guided conversational paths, the chatbot filters and assigns the most interested contacts to the sales team.
- Reduction of operating costs: By delegating repetitive requests to the bot, staff can focus on higher value-added tasks.
AI integrations with Sendapp
Sendapp integrates a module artificial intelligence which allows you to “train” the chatbot using custom datasets (URLs, PDFs, text, or sitemaps), generating a unique token at the end of training.
Sendapp's AI continuously learns from real conversations, adapting responses to the context and specific needs of your business, thanks to integration with models like ChatGPT.
How to Set Up the ChatBot in Sendapp
To create your first flow, go to the section Chat-Bot in the dashboard, click on “Add Item” and define the keyword which will trigger the desired response.
To enable AI, retrieve your API Key from your Sendapp account and enter it in the top-right interface; then start training with your content to obtain the access token for the AI engine.
Conclusion
Thanks to the WhatsApp Business Official APISendapp Official offers a complete platform for implementing intelligent chatbots on WhatsApp in full compliance with Meta policies, ensuring maximum reliability, customization, and multi-channel integration.
