WhatsApp Marketing for Real Estate Agencies
In the world of real estate agencies, competition is increasingly fierce, and the ability to communicate quickly, directly, and personalizedly with potential clients can make all the difference. WhatsApp, with over 2 billion active users worldwide, has become an essential tool for real estate agencies. In this article, we'll explore how WhatsApp Marketing works, what you can do with it, some practical tips, and the importance of this channel. Finally, we'll explore why Sendapp is the ideal solution compared to its competitors.
How WhatsApp Marketing Works
- Dedicated professional number
Create a WhatsApp Business account or use a provider like Sendapp to connect multiple numbers and manage team conversations. - Broadcast and mailing lists
Send messages to segmented groups of contacts, without violating their privacy: each recipient receives the message privately. - Automations and chatbots
Instant responses at scheduled times, welcome messages, interactive catalogs, and guided paths to qualify leads. - Official API
With Sendapp you can access the WhatsApp Business API: you can integrate the channel into your CRM, management system, or automated marketing workflows.
What can be done?
- Sending targeted ads
Share photos, videos, and links of properties for sale or rent to interested customer segments. - Virtual tours and 3D visits
Send video tours or apartment renderings directly to WhatsApp. - Appointment reminders
Automate visit confirmations and reminders, reducing no-shows. - Feedback collection
Ask for feedback after the visit or after signing the contract, improving the service. - Promotions and exclusive offers
Immediately communicate discounts or special conditions to your list subscribers.
Practical advice
- Segment with care
Group contacts by geography, budget, property type, or funnel stage. - Customize the language
Address customers by name and mention specific details (e.g., “the apartment in the center with a terrace”). - Schedule the sending
Avoid evenings or holidays: prefer weekday mornings and early afternoons. - Use approved templates
For transactional messages (confirmations, reminders) WhatsApp requires the use of pre-validated templates. - Monitor metrics
Opens, link clicks, response rate: analyze results and optimize content.
The Importance of WhatsApp Marketing
- Very high opening rates (over 95%) and response times, much higher than email or SMS.
- Instant communication: 70% users read messages within 5 minutes of receiving them.
- Loyalty: a contact received on WhatsApp is perceived as more personal and reassuring.
- Cost reduction: Unlimited sending of text, images and videos at no additional cost for each individual message.
Why choose SendApp
- Intuitive interface: centralized management of chat, broadcasts and automations, perfect even for non-technical teams.
- Competitive prices: Flexible plans that grow with your mailing volume and number of agents.
- Dedicated support: Italian assistance, personalized training, and constantly updated documentation.
- Guaranteed deliverability: thanks to the official WhatsApp Business API, maximum delivery reliability.
With Sendapp, real estate agencies optimize time and costs, improve customer experience, and increase sales. If you want to make a difference in your market, WhatsApp Marketing with Sendapp it's the winning choice.
