WhatsApp AI
In recent years, marketing has undergone a radical transformation: from one-way broadcasts, we've moved to real conversations, instantly personalized and focused on user needs. In this landscape, WhatsApp has emerged as one of the most effective channels for establishing direct dialogue with customers and prospects. Integrating artificial intelligence into WhatsApp is no longer an option, but a necessity for those who want to offer automated yet flexible and human-like communication experiences.
Why choose WhatsApp for marketing
- High aperture and reach: With over 2 billion monthly active users, WhatsApp guarantees message open rates above 90%.
- One-to-one dialogue: Unlike email and social media, conversations take place in private chats, increasing engagement and trust.
- Multimedia support: sending text, images, videos, documents, and even interactive buttons, for increasingly rich and engaging communications.
The evolution towards AI
- Intelligent Automation
- Chatbots based on NLP (Natural Language Processing) capable of understanding requests and responding contextually.
- Real-time analysis of user sentiment to shape tone and content.
- Advanced customization
- Product recommendations based on previous conversations.
- Dynamic segmentation: every chat becomes an opportunity to profile and propose tailored offers.
- Predictive reporting
- Predict conversion rates and the best times to send promotions.
- Intelligent dashboards that highlight trends and suggest corrective actions.
How Sendapp makes all this possible
Sendapp is the platform that combines the power of WhatsApp with a proprietary AI engine, designed to:
- Creating multi-level chatbots, capable of handling FAQs, after-sales support and up-selling without human intervention.
- Launch intelligent broadcast campaigns, which automatically choose the best timing and content for each recipient.
- Integrate CRM and analytics tools, so you can sync contacts, conversation history, and marketing KPIs in a single interface.
Concrete benefits for your company
| Objective | WhatsApp AI with Sendapp | Expected result |
|---|---|---|
| 24/7 customer care | Always-on chatbots | 70% reduction in manually managed tickets |
| Lead generation | Interactive chat forms | +40% qualified leads |
| Loyalty | Personalized post-purchase messages | +25% repeat purchase |
| Conversion rate | AI-optimized promotions | +15% conversion compared to the average email |
Best practices for WhatsApp AI campaigns
- Respect the user's time: Do not send more than one promotional message per week.
- Be clear and transparent: Always communicate the origin of the message and how to unsubscribe.
- Mix automation and human touch: always leaves the option to switch to a real operator.
- Constant A/B testing: Experiment with message subjects, sending times, and content formats.
- Monitor key KPIs: open rate, click-through rate, average response time, and customer satisfaction.
Sendapp's roadmap
Sendapp Agent: Your Personalized AI Assistant
In the near future, Sendapp will launch Sendapp Agent, a true virtual assistant based on advanced artificial intelligence. Sendapp Agent will be able to:
- Understand and anticipate user requests thanks to next-generation language models.
- Perform complex operations directly in chat, such as bookings, product searches or report generation.
- Learning in real time from conversations to constantly improve the quality of responses.
Leader in bulk sending with official Meta APIs
Sendapp is already recognized as a leader in the mass messaging industry marketing on WhatsApp, thanks to direct integration with the Official Meta APIsThis guarantees:
- Reliability and scalability absolute, even for campaigns involving millions of recipients.
- Full compliance to WhatsApp policies, with automatic management of consents and contact lists.
- Fast delivery times and above-market average open rates.
Unified dashboard for WhatsApp and social chats
We are also developing a innovative dashboard which will bring together all conversations from WhatsApp and the main social media channels (Facebook Messenger, Instagram Direct, Telegram, and others) into a single interface. The key features will be:
- Centralized view: all chats, private and group, in a single stream sorted by priority and topic.
- Multi-channel autoresponders: Configurable rules and chatbots that respond instantly on any platform.
- Seamless integrations with CRM, analytics tools, e-commerce platforms, and ticketing systems, to transform every message into a sales or support opportunity.
- Collaboration tools: Share notes, assign messages to team members, and track the status of each conversation.
With Sendapp Agent and the new unified dashboard, your company can manage tens of thousands of interactions a day automatically, efficiently, and with complete control. Invest in the communications of the future today: with Sendapp, you're already one step ahead.
